Oktopost

OCTOBER 7, 2024

Argument: LinkedIn’s real-name policy and professional environment promote content that reflects well on both personal and corporate reputations, resulting in a cleaner, more credible space for brand communication. A high CTR indicates that your content is compelling enough to encourage users to learn more about your offerings.

Thought Leadership 127

Thought Leadership Linkedin Brand Identity Branding 127

Marketing Insider Group

JUNE 22, 2021

A good distribution strategy can lead to more engagement across different channels and increased traffic to your website. A good content distribution strategy can lead to more engagement across different channels and increased traffic to your website. Content distribution channels are where you share and promote your content.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Marketing Insider Group

DECEMBER 18, 2024

These ads appear across high-traffic websites and act as a subtle reminder of your brand. Metrics like impressions, click-through rates (CTR), and conversions provide a clear picture of how well your ads resonate with audiences. Display Advertising Display ads use visual elements like banners, videos, or pop-ups to capture attention.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

SocialPilot

JULY 24, 2024

Metrics like shares, comments, and CTR reveal what content truly resonates with your audience, allowing you to optimize your content strategy for better engagement. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Marketing Insider Group

OCTOBER 23, 2023

Achieving this level of resonance can lead to increased traffic, higher conversion rates, and substantial growth for your brand. Quick Takeaways Content amplification boosts content reach, differentiating from traditional ads by promoting valuable content over products. Cost-Effective Promotion. The burning question is: How?

Paid Search Agency 299

Paid Search Agency Cost Per Click Ads Lead Scoring 299

Martech

JANUARY 2, 2025

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. I thought of traffic lights, where red means stop and green means go. I was at my local Barnes & Noble bookstore, reading about the psychology of color in a book that I found in the discount rack.

Webinar Metrics 112

Webinar Metrics CTR Case Study Case Studies 112

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. KPIs: Website traffic: Measure the number of visitors to your content. How to achieve: Promote your content on social media and through email newsletters. Click-through rate (CTR): Track how many people click on links in your emails.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

JUNE 23, 2021

A good video marketing campaign can bring attention to your brand and traffic to your site. Promote Your Video. Once your video is complete, it is time to promote your video to your desired audience. If you are still unsure if video is the right path for your business, look at these statistics: 82% of internet traffic is video.

Storytelling 363

Storytelling Video Marketing Product Tips 363

FunnelEnvy

JANUARY 20, 2025

Driving relevant traffic to your B2B lead generation pages is the lifeblood of successful marketing campaigns. However, increasing traffic in the B2B space has challenges, including longer sales cycles, niche target audiences, and the need for highly tailored messaging. Measure and Iterate to Boost Traffic SEO is an ongoing process.

Lead Generation 52

Lead Generation Traffic Lead Scoring Lead Ranking 52

BuzzSumo

APRIL 29, 2021

Our multi-channel content promotion strategy. Our Facebook and Twitter ads (with our ad spend and CTR). The results including traffic, shares and links (with screenshots). What we learned about content promotion. Our content promotion strategy. You need a promotion strategy. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Single Grain

JULY 9, 2021

higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads. A Smart Insights report from Google’s display network found an average of 0.05% CTR. Products : What products are advertisers promoting? exact page location).

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

SendX

JUNE 24, 2020

49-52% of US consumers say they would like to receive promotional emails from their favorite brands every week. [52]. 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. [82]. The conversion rate for order follow up email campaigns is a healthy 5%. [50]. in February 2020. [99].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Marketing Insider Group

APRIL 3, 2023

This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. The skyscraper technique is a link-building strategy that improves top-ranking content and replicates its backlinks to boost organic traffic. The Skyscraper Technique: What Is It?

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word.

Analysis 359

Analysis Top of Funnel Work Management Lead Scoring 359

Marketing Insider Group

MARCH 11, 2024

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Failing to Promote Your Videos Creating great content is just half the battle.

Fulfillment 300

Fulfillment Video Marketing Content CTR 300

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. These can often deliver lower CPCs and higher quality traffic. Measuring CTR is simple. It’s like a thumbs up from your audience.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. It’s fun to watch a subtle uptick in organic traffic due to a popular article on the company blog, too. Creating organic traffic? Look for what is working and what isn’t.

Paid Search Agency 261

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 261

Anyword

SEPTEMBER 24, 2020

If you were here last week, you’ll remember that the results of a recent experiment that we ran supported the idea that post text has a significant impact on performance metrics like CPC and CTR. We found that on average, different post texts resulted in a 15% difference in CPC and a 17% difference in CTR. Worthwhile Wordsmithing.

CTR 90

CTR CPC Cost Per Click Click Rate 90

Marketing Insider Group

NOVEMBER 18, 2020

While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. And if you are ready to get more traffic to YOUR site with quality content that’s published consistently, check out our Content Builder Service. Source: SEMRush. The Forecast Gains Industry Recognition.

Forecasting 268

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. About 90% of website pages acquire zero organic traffic from Google. Content Marketing Institute ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Marketing Insider Group

DECEMBER 18, 2023

This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam. Why Outbrain? Why BuzzSumo?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

KoMarketing Associates

OCTOBER 21, 2020

Are you retargeting audience members you’ve already targeted in a traffic campaign? Consider this when putting together your angle, and the asset you’ll be promoting. Overall, the key for your content strategy and what you’re promoting is to incorporate comprehensive thought leadership assets that provide value to your target audience.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic. Source: Backlink.io

Traffic 111

Traffic Organization CTR Lead Scoring 111

KoMarketing Associates

AUGUST 5, 2020

Production is only one piece of the puzzle—you need to consider costs related to creating the strategy, distributing and promoting the final product, and associated software as well. Web Traffic by Source/Medium. For many content marketers, site traffic is a key metric come reporting time. Impressions & CTR.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185

Webbiquity

SEPTEMBER 19, 2023

Selecting Your Ad Format Single image ads are the most commonly used format, but video ads also work well for promoting blog posts, ebooks, and white papers. Using multiple ad variations will maximize delivery and optimize your CTR. While this isn’t strictly necessary for campaigns that are just driving website traffic (e.g.,

Linkedin 299

Linkedin Advertisements Advertising Practices 299

Single Grain

AUGUST 5, 2021

Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. 3) Optimize Your Title Tags for CTR. But the funny thing is: it doesn’t really matter if Google uses CTR or not. 2) Find and Fix Broken Links.

Tactics 137

Tactics SEO CTR Lead Ranking 137

SocialPilot

FEBRUARY 17, 2025

Simple: You can increase website traffic through Social media strategies. How This Strategy Boosted Website Traffic? Selecting platforms that align with your audience’s behavior and interests is the key to driving website traffic. Use Facebook Groups, Ads, and Business Pages to drive traffic.

Paid Content 40

Paid Content Social Media Traffic Marketing Websites 40

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Website traffic, social media engagement, ad impressions, brand search volume. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8.

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

SocialPilot

JULY 17, 2024

We have covered metrics such as posts per week, average engagement rate per post, cost per click (CPC), and average CTR. These benchmarks include several social media metrics such as engagement rate, follower growth, website traffic, etc. Keep reading to find out more, but first… What is a Social Media Benchmark? to 9 a.m.,

Advertising Benchmark 64

Advertising Benchmark Social Media Cost Per Click Media 64

Single Grain

MARCH 6, 2023

If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. TABLE OF CONTENTS: ↓ What Is Website Traffic? How Is Website Traffic Monitored? What Is Considered High/Low Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Act-On

FEBRUARY 26, 2024

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What are Ad Units?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Though the things in the listicle do promote organizational structure, it's almost impossible to guess what the article will contain. However, clickbait isn't the only way to earn traffic for your content.

Traffic 100

Traffic Work Management Ethics Youtube 100

Webbiquity

JANUARY 10, 2019

The effective use of online content plays a vital role in promoting the business. Driving search traffic involves both optimization of visibility on search engines and “selling the click” through compelling meta descriptions. Search Engine Optimization (SEO) Marketing. Digital marketing also entails the use of SEO.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Work Management 213