CTR (Click Through Rate)

Tech Glossary

Click Through Rate (CTR) is a metric used by advertisers that measures the number of people who clicked on an ad by how many people saw the ad. An advertiser wants a higher CTR, as it means they are paying less per click, and gaining more traffic. 

 

CTR= (Clicks/Impressions) x (100)

ETL Pipeline

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.

Data Mesh

A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).

Data Warehouse

A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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