Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Biznology

MARCH 9, 2021

An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. Social Media Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Take note of how people interact with each other and keep tabs on trending conversations, styles of language and types of creative content.”. Vertical video content will become the norm.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Contently

FEBRUARY 2, 2021

For ads, I want creativity. As a current marketing director and previous creative director, I’ve come up with a hiring shorthand that guides my decisions: For ads, I want creativity. For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Get creative with your captions. Record in vertical format.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Liveintent

DECEMBER 1, 2022

Use strong creative. Strong creative doesn’t mean complicated — quite the opposite, in fact. By combining native advertisements with vertically-aligned content packages, you can unlock all-star power. Your best bet is to keep things simple. Native curated packages. We Ho-Ho-Hope this was helpful.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

Guidelines 52

Guidelines Service Ads Verticals 52

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. Why we care.

Features 98

Features Research Ads Advertising Agencies 98

Act-On

NOVEMBER 15, 2023

Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. Considering how to structure your people to get the most from your marketing automation tool might require some creativity.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Webbiquity

OCTOBER 16, 2018

The key is to make it creative. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications. But sites like HR Gazette , Human Resources Today , and HR Tech Weekly are vertical sites that serve a similar audience with content produced by a variety of industry experts.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Episode Summary.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Tomorrow People

FEBRUARY 2, 2018

Their ideas give gravitas to the creative work that ends up in inboxes and bookmarked lists — it’s the difference between filler word count and articles that get read and acted on. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Martech

JANUARY 31, 2022

A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized messaging and the need to extract maximum value from first-party data. Over 90% are using, or plan to use, AI to help personalize content. Why we care.

Personalization 98

Personalization Planning Verticals Content 98

SmartBrief - Marketing

MARCH 17, 2024

As such, there will be more creative content rooted in core values and more issues-based messaging. Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

ClearVoice

OCTOBER 5, 2020

A seductive place to stir the creative juices. As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. An interview with Tina Pukonen, Pinterest global lead, vertical strategy & marketing, on new features and maximizing Pinterest for brands.

Lead Ranking 76

Lead Ranking Lead Scoring Brand Identity Branding 76

Biznology

MARCH 8, 2017

At the same time, we live in times where we observe a strong fusion among traditional verticals. Banks start acting as a marketplace, trying to copy and adjust what Amazon did in retail, Telcos focus on elements used to be parts of the insurance vertical and logistics become a blurry thing between industries and various stakeholders.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. Here are the top 5 creative advertising trends we’ve seen in 2021 so far: 1. Vertical Mobile Advertising. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

ClearVoice

MARCH 6, 2019

Combinations report: The combinations report allows marketers to better understand how different combinations of creative content perform. Vertical video is changing content marketing, whether we like it or not. Facebook, Instagram, and Snapchat are three prime platforms that use vertical video extensively.

Trends 109

Trends Examples Content Marketing Verticals 109

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Starting with a new name and design, the creatives behind the “Milady Décolleté” campaign singlehandedly created a new market by driving women’s desire for smooth underarms and, later on, legs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Anyword

NOVEMBER 21, 2022

Always Shoot Vertically. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. And creating Instagram stories just for this purpose is a creative way to get new followers in the door and keep your existing ones happy.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Webbiquity

NOVEMBER 17, 2022

When the page is rendered on a laptop or desktop web browser, visitors get the full-width, horizontally oriented page; when the page is loaded on mobile devices, it’s optimized dynamically to look good with a vertical design that fits without having to scroll sideways. Writing compelling headlines takes research and creativity.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Ranking 204

Oktopost

MAY 11, 2022

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

BenchmarkONE

JUNE 25, 2020

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Don’t miss: The Founder’s Project , a vertical geared explicitly toward showcasing the people and practices behind some of today’s most interesting and inspiring businesses.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Martech

DECEMBER 27, 2023

In 2024 — no matter the vertical — data consistency will become a must-have. “Without the correct metadata or naming conventions as inputs, AI doesn’t have the proper resources to provide relevant results,” said Chris Comstock, Chief Growth Officer for marketing data management company Claravine.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Content Standard

JULY 14, 2021

Does the partner’s creative team offer the subject matter expertise your content requires? If your business needs marketing content that discusses highly specialized or complex subject matter, your content marketing partner will supply your organization with creative professionals that have a background in those subjects.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. Defining ABM broadly.

Account Based Marketing 109

Account Based Marketing ABM Campaigns Paid Search Agency 109

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Digilant

AUGUST 10, 2021

6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance. Innovative Digital Audio Creative Types to Try Today. We’re eager to talk.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Moz

NOVEMBER 16, 2020

People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. What KPIs are other advertisers in your vertical targeting? What creative strategies perform best? Creative best practices since coronavirus. Brand Awareness. Lead generation.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

Martech

FEBRUARY 10, 2022

Monday.com has been growing and scaling for years using Facebook, LinkedIn, acquiring enterprise accounts, and becoming a household name,” said Molly Sonenberg, creative brand manager for monday.com. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 98

SalesIntel

MARCH 24, 2023

Focusing on verticals is a great example. If you know that you win the finance and the healthcare vertical, you’ve got to have content that speaks to those. While you might say the same thing generically, it won’t have the same impact everywhere. You’re going to get tons of opportunistic stuff.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Heinz Marketing

JUNE 25, 2020

We put together loose infrastructure that helps to expedite and streamline gift logistics but at the same time does not restrict creativity and uniqueness. This is all while our internal leadership encourages full vertical engagement.

Practices 129

Practices Thought Leadership Best Practices Verticals 129

Martech

MARCH 31, 2023

” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. ” Candidates for quantitive roles (like paid social and search) take quizzes; candidates for more qualitative, creative roles have their existing work reviewed. .”

Work Management 111

Work Management Advertising Agencies Planning Paid Search Agency 111

Martech

MARCH 31, 2023

” GrowTal can tailor its recommendations to specific verticals like healthcare, clothing, luxury or food. ” Candidates for quantitive roles (like paid social and search) take quizzes; candidates for more qualitative, creative roles have their existing work reviewed. .”

Work Management 109

Work Management Advertising Agencies Planning Paid Search Agency 109

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. With the right tech stack, you can get creative with on-site employee performance and the bottom line. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64