SmartBug Media

DECEMBER 5, 2022

Chief marketing officer (CMO). Chief people officer (CPO). At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO). Chief information officer (CIO). Chief compliance officer (CCO). Chief growth officer (CGO).

Ad Building 96

Ad Building Planning Paid Search Agency Lead Ranking 96

Engagio

MAY 23, 2023

” -Jim Somers, CMO at CipherHealth Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Account Based Marketing Paid Search Agency Enterprise Management 62

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management Marketing Management 99

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

Thought Leadership 52

Thought Leadership CPO Co-Registration Storytelling 52

PathFactory

FEBRUARY 19, 2020

How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? We want to connect visitors with relevant content quickly and easily give them a positive website experience where they get what they need to advance through their path to purchase.”. B2B websites need to take a page from B2C’s playbook.

Marketing Websites 69

Marketing Websites Top of Funnel B2B Marketing B2B Sales 69

Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Diversity should be top-of-mind for marketers this Valentine’s Day. Our world is forever evolving; people have the right to love who they want and to celebrate that love however they should desire.

Campaigns 105

Campaigns Advertising Agencies Paid Search Agency Marketing 105

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools Work Management Marketing Management Contact Marketing 40

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. If the Head of Engineering is rewriting thousands of words a month, it’s worth a reminder that his role is to check for technical accuracies, not be the next J.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Top of Funnel Content Marketing 176

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. It belongs to the head of sales. And everything discussed, shared, rallied around, practiced should be done so in the context of how it relates to and enables sales to better connect with the customer.

Best Practices 35

Best Practices Planning CPO Contact Marketing 35

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Yet, unlike college sports teams that consistently “bleed,” for example, green and gold — many organizations remain fragmented across organizational disciplines and / or geographies.

Lead Scoring 36

Lead Scoring Lead Ranking Leads Lead 36

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. We have watched the data and statistics shaping this year’s realities.

B2B 45

B2B B2B Sales B2B Marketing Buyer's Journey 45

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway?

Work Management 51

Work Management Marketing Management Bundling Trust Marketing 51

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Paid Search Agency Enterprise Management Advertising Agencies 100