Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Diversity should be top-of-mind for marketers this Valentine’s Day. Our world is forever evolving; people have the right to love who they want and to celebrate that love however they should desire.

Campaigns 113

Campaigns CPO Advertising Agencies Best Practices 113

SmartBug Media

DECEMBER 5, 2022

Chief marketing officer (CMO). Chief people officer (CPO). At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO). Chief information officer (CIO). Chief compliance officer (CCO). Chief growth officer (CGO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Ivan Guzenko - Forbes

JUNE 10, 2025

Membership (fee-based) Jun 10, 2025, 06:15am EDT Share Save As CPO, Sander Barens manages Expereo 's service portfolio, driving world-class connectivity solutions for global enterprises. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

Enterprise Management 65

Enterprise Management Digital Asset Management Work Management Marketing Management 65

Drew Neisser

JUNE 10, 2022

In this episode of Renegade Marketers Unite, CMOs Chris Willis of Acrolinx , Tara Robertson of Teamwork , and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations. How to use the innovative Sales Velocity formula. Tips on how to measure the unmeasurable.

CPO 52

CPO B2B Marketing Lead Ranking Lead Scoring 52

Champion Communications

MAY 3, 2023

Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. SoftwareONE Women in Digital: Susanna Parry-Hoey Susanna Parry-Hoey, CMO at SoftwareOne was interviewed by Think Digital Partners for its Women in Digital series. Alludo Office buildings don’t build belonging, people do!

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Engagio

MAY 23, 2023

” -Jim Somers, CMO at CipherHealth Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. It belongs to the head of sales. And everything discussed, shared, rallied around, practiced should be done so in the context of how it relates to and enables sales to better connect with the customer.

CPO 34

CPO Best Practices Lock-In CMO 34

Seismic

OCTOBER 24, 2023

Seismic CEO Doug Winter talks about the impact of AI Seismic attendees listen to Doug’s keynote session Seismic CMO Paige O’Neill welcomes everyone to Shift Customers joined Irina Soriano on the main stage The time for transformational enablement is now After we heard Doug talk about the importance of transformational enablement, Seismic (..)

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Bluetext

AUGUST 10, 2023

David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side. As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies.

Gartner 26

Gartner Organic Leads CPO Organization 26

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Velocity Partners

MAY 8, 2025

She’s now CMO at Observe Inc.) I think being CMO and CPO is an unfair advantage here, because I get to shape marketing around the product and vice-versa. The post How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat appeared first on Velocity Partners.

CPO 59

CPO CMO Top of Funnel Marketing Budget Creation 59

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Yet, unlike college sports teams that consistently “bleed,” for example, green and gold — many organizations remain fragmented across organizational disciplines and / or geographies.

Lead Ranking 36

Lead Ranking Lead Scoring Marketing Management Forrester 36

Mereo

JANUARY 8, 2025

This year our selling tools and data are more advanced than ever before. Our buyers are growing savvier and more value-hungry, expecting sophisticated customization and personalization in seller interactions. And, after a couple of years of stagnant macro economics, market indicators are for a more promising commerce flow emerging.

Forecasting 36

Forecasting Zoominfo Marketing Management Organic Leads 36

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway?

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Mereo

NOVEMBER 20, 2024

The rise of artificial intelligence (AI) has transformed how companies define and leverage their ideal client profiles (ICPs). With AI-powered tools, businesses can now analyze a vast amount of data from firmographics, websites, LinkedIn, job postings, reviews and more — creating ICPs with unparalleled precision.

Ideal Customer Profiles 41

Ideal Customer Profiles Marketing Analytics Tools Account Based Marketing Marketing & Strategy 41

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

B2B Thought Leadership 45

B2B Thought Leadership Marketing Management Terms and Conditions Peer-to-peer 45

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. We have watched the data and statistics shaping this year’s realities.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Mereo

DECEMBER 11, 2024

In the high-stakes world of mergers and acquisitions (M&As), private equity firms often juggle the complexities of aligning diverse goals, integrating teams and merging corporate cultures all while working to keep the revenue engine humming.

Acquisitions 36

Acquisitions Cross-Selling Lead Qualification Work Management 36

Mereo

NOVEMBER 13, 2024

While doing some file maintenance this week, I stumbled upon an interesting past performance review from the first year managing a newly consolidated software portfolio. This portfolio had recently expanded into new geographic markets, making for a unique set of challenges and opportunities.

Work Management 36

Work Management Marketing Management Ideal Customer Profiles Customer Satisfaction 36

Ivan Guzenko - Forbes

JUNE 16, 2025

getty Ask almost any chief procurement officer (CPO), and, more than likely, they’ll shruggingly admit that procurement—that business-critical function of sourcing and paying for goods and services—is far from automated within their enterprise. Opinions expressed are those of the author.

Enterprise Management 74

Enterprise Management Digital Asset Management Work Management Marketing Management 74

PathFactory

FEBRUARY 19, 2020

How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? We want to connect visitors with relevant content quickly and easily give them a positive website experience where they get what they need to advance through their path to purchase.”. B2B websites need to take a page from B2C’s playbook.

Marketing Websites 69

Marketing Websites CPO Top of Funnel Amazon 69

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100