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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

CPO 146
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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. Check out Jon’s author page for more insights regarding the power and the future of Account-Based Marketing. www.demandbase.com/jon-miller.

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Good morning: Are you looking after your metrics?

Martech

Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. What we’re reading.

CPO 109
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Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

Lenny's Newsletter

Build a “chameleon CMO” skill set: Combine analytics, storytelling, and technical fluency—then use AI tools to extend, not replace, your creativity. Pricing for AI is still experimental: Seat, usage, and “AI worker” models each need live tests; don’t assume a one-size-fits-all SaaS formula.

CPO 87
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How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. If the Head of Engineering is rewriting thousands of words a month, it’s worth a reminder that his role is to check for technical accuracies, not be the next J.

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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies.

CPO 71
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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Prioritizing Customer Data Privacy.

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