Bluetext

AUGUST 10, 2023

David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side. As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies.

Gartner 26

Gartner Organic Leads CPO Organization 26

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Engagio

MAY 23, 2023

” -Jim Somers, CMO at CipherHealth Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Diversity should be top-of-mind for marketers this Valentine’s Day. Our world is forever evolving; people have the right to love who they want and to celebrate that love however they should desire.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Seismic

OCTOBER 24, 2023

Seismic CEO Doug Winter talks about the impact of AI Seismic attendees listen to Doug’s keynote session Seismic CMO Paige O’Neill welcomes everyone to Shift Customers joined Irina Soriano on the main stage The time for transformational enablement is now After we heard Doug talk about the importance of transformational enablement, Seismic (..)

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. It belongs to the head of sales. And everything discussed, shared, rallied around, practiced should be done so in the context of how it relates to and enables sales to better connect with the customer.

CPO 34

CPO Best Practices Lock-In CMO 34

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Yet, unlike college sports teams that consistently “bleed,” for example, green and gold — many organizations remain fragmented across organizational disciplines and / or geographies.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

PathFactory

FEBRUARY 19, 2020

How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? We want to connect visitors with relevant content quickly and easily give them a positive website experience where they get what they need to advance through their path to purchase.”. B2B websites need to take a page from B2C’s playbook.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. If the Head of Engineering is rewriting thousands of words a month, it’s worth a reminder that his role is to check for technical accuracies, not be the next J.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. We have watched the data and statistics shaping this year’s realities.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway?

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100