Semantics Matters in Selling


Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Darren Guarnaccia, CPO, Crownpeak, helps us conclude: Regulate your business : Since the inception of GDPR in 2018, data privacy laws have been enacted in over 80 countries worldwide.


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How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth


How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms. At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making.

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The best case scenario sales kickoff


While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Jeff is the true social media visionary who created The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the Ad Age Power 150 Marketing sites.