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While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams. MORE
How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. MORE
The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. MORE
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. MORE
Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. MORE
CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Jeff is the true social media visionary who created The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the Ad Age Power 150 Marketing sites. MORE
Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing. MORE
Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices. MORE
Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about. MORE
If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. MORE
It’s such a big problem that a CMO famously told HBR that B2B buying decisions often boil down to “lowest common denominator purchasing.”. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence. By now, every B2B seller has heard how identifying and influencing buying groups is critical to effective Account-Based Marketing and B2B sales strategies. MORE
Engagio
JANUARY 27, 2021
The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase.
Mereo
AUGUST 29, 2019
Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about.
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Engagio
AUGUST 16, 2021
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies.
Martech Advisor
JANUARY 28, 2020
Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.
Seismic
MARCH 11, 2021
Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices.
Martech Advisor
FEBRUARY 14, 2020
Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing.
Tomorrow People
FEBRUARY 27, 2018
If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.
Mereo
NOVEMBER 29, 2018
While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams.
TrueInfluence
OCTOBER 30, 2019
It’s such a big problem that a CMO famously told HBR that B2B buying decisions often boil down to “lowest common denominator purchasing.”. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence. By now, every B2B seller has heard how identifying and influencing buying groups is critical to effective Account-Based Marketing and B2B sales strategies.
Webbiquity SMM
JUNE 6, 2011
CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Jeff is the true social media visionary who created The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the Ad Age Power 150 Marketing sites.
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