DemandBase

JUNE 9, 2020

Imagine: an immediate and direct line to your best accounts without betting on form fills or lead report wait times. Created by marketers for marketers, the Demandbase Account-Based Marketing certification courses are based on hundreds of conversations with organizations of various shapes and sizes. The post (Free Courses!)

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

KoMarketing Associates

MAY 5, 2021

About 43% said that they had made a purchase via a post in social media over the course of the last year as well. SEO remains the least difficult channel to analyze in terms of revenue attribution, coming in at only 18%, according to the report. That being said, social does not lag far behind in terms of reach.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. Online courses are available if budget is an issue.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Branding 202

Branding Brand Identity Content Storytelling 202

Hive9

OCTOBER 6, 2020

At the start of the year, we took a deep dive into the concept of agile marketing and what it takes to adopt the approach for your marketing team: proper planning and training and, crucially, a collaborative and centralized planning solution (among other things, of course).

Planning 232

Planning Gartner Training Customer Surveys 232

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

NOVEMBER 30, 2021

The truth is, of course, that most brands will never come close to reaching the level of brand awareness those examples have achieved over decades. Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Image Source.

Branding 301

Branding Brand Identity SERP Paid Search Agency 301

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? How will this change in 2024?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Marketing Insider Group

AUGUST 17, 2020

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Martech

JANUARY 31, 2024

Based on a survey of more than 1,000 medium-size and enterprise Workato clients, the report found automation being promoted both by economic headwinds and the constraints they impose, and by the growth of generative AI. More key findings. Operations roles are at the forefront of automating processes.

Marketing AI 122

Marketing AI Generation Automation Advertising Mediums 122

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 96

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 96

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That’s here, of course, with connected refrigerators and super-connected vehicles. In your inbox.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). What is B2B Sales Experience? Especially not seasoned business professionals.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Salesforce Marketing Cloud

APRIL 3, 2024

In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. Advisors receive an alert with mid-semester progress reports on their advisees. The team reduced click paths by focusing on the most common use cases. Even small things make a big difference.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

KoMarketing Associates

SEPTEMBER 16, 2020

While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. A 2020 survey from Ascend2 (cited above) found that “Marketing and sales alignment” was the second-most-common challenge to the success of ABM programs. eMarketer reports that “US B2Bs will spend $8.14

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. Remember the good times.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Martech

AUGUST 8, 2022

“It’s unclear whether marketing operations (managers) are conscious of this bandwidth issue since most report being satisfied with the time required to build basic email programs (75% were satisfied or extremely satisfied) and nurture programs (52% were satisfied or extremely satisfied). Survey methodology. Free to download.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Studies Automation 102

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Webbiquity

AUGUST 4, 2020

A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. Total reviews: 679. Average user rating: 9.35.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. According to a report by Epsilon , 80% of customers are more likely to do business with a company that offers personalized experiences.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Of course, this is a quick summary of the process. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. ” And then we got the results of our 2022 MarTech Career and Salary Survey. ” And then we got the results of our 2022 MarTech Career and Salary Survey.

Work Management 111

Work Management Advertising Agencies Digital Transformation Customer Surveys 111

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124