ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Salesforce Marketing Cloud

DECEMBER 8, 2022

Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. Alongside this growing demand for transparency, companies still need to cut costs, reduce complexity, and realize more efficient ways of doing business. What is ESG?

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Heinz Marketing

JANUARY 21, 2020

By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers. And those marketers were still, inexplicably, expected to make their number! Literally none of them.

Peer-to-peer 84

Peer-to-peer Generation Budget Programs Marketing Proposals 84

LeanData

OCTOBER 26, 2022

SaaS technology is generally purchased with a buying committee: finance, IT, sales, marketing and other C-level executives. . If the proposed new platform is really techy, break it down and explain the impact on the business. . You’re ready to scale your tech stack and lean into digital transformation. So where should you start?

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Hubspot

AUGUST 21, 2023

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Organize By Business Objective (Instead of Marketing Function). Click To Tweet.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Martech

AUGUST 5, 2021

Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. And it’s all about fit ! Likewise, try to learn a little about the interviewee before you call (e.g.,

Enterprise Management 114

Enterprise Management Work Management Marketing Management Budget Programs 114

The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Hubspot

JANUARY 13, 2021

I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. This could be cost, expected ROI, or operating margins. Common concerns a board may have are: Costs: How much time and money will it require? Risks: How risky is your proposal and what is the risk-to-return ratio?

Tips 99

Tips Marketing Proposals Peer-to-peer Case Studies 99

SalesIntel

DECEMBER 31, 2021

The identifying and building of this imaginary reciprocal profile is crucial to optimizing marketing campaigns and promotional strategies. A well-developed ICP can be an invaluable bedrock to a successful marketing strategy. It’s easy for a business – especially startups – to idealize expectations. That’s a grim statistic.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. It’s a good time to be an SEO agency.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The ROI Guy

APRIL 5, 2018

So as a sales and marketing professional, what impact should these findings have on your strategy and efforts? Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. This according to Gartner’s latest research on tech buying trends. ADVICE: To be successful, you can’t wait for the RFP.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Mereo

APRIL 7, 2022

In a recent survey of 330 sales and marketing leaders , in fact, 70% said their salespeople tended to stray off-message during buyer conversations. CSO Insights found that 93% of world-class selling organizations indicated they clearly understand their buyer’s issues before proposing a solution — compared to just 48% of all organizations.

Peer-to-peer 36

Peer-to-peer Planning Paid Search Agency Differentiation 36

Hubspot

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. For one, it provides your employees with flexibility and autonomy to work where they'd prefer. Let's dive in.

Marketing & Strategy 76

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 76

The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. It is important to prove that you are lower cost, lower risk and provide superior business value. It’s clear. The major buyer question: Why Change?

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Hinge Marketing

APRIL 29, 2016

Clearly, buyers value technical proficiency far more than low cost. We suspect that many firms have been disappointed by low-cost service providers. Have they been referred by respected peers? When an engagement goes badly or costs skyrocket, the reputation of the individual or group that made the buying decision can suffer.

Process 48

Process Peer-to-peer Marketing Proposals Marketing Prospects 48

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. A Lengthier Relationship.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Who wouldn’t want definitive answers to such questions?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. More stakeholders than ever are engaged in enterprise buying decisions. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Hubspot

SEPTEMBER 12, 2018

The more opportunities in your pipeline, the more likely you are to reach or exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment and management. But what is a sales pipeline and why is it so instrumental to selling success? How to Build a Sales Pipeline. Common Sales Pipeline Mistakes. Sales Pipeline Metrics.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. The Challenge of ABM.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

The ROI Guy

JULY 9, 2018

Schenk says, “We see it in our study, and also in other studies that are out in the market: Being relevant, valuable in differentiating in every buyer interaction is THE challenge. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey. found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

The ROI Guy

APRIL 25, 2012

In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” “In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” and “Why the Proposed Solution?”

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation. Do your research.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

The ROI Guy

OCTOBER 10, 2013

The Mobile ROI Calculator leverages research from IDC and benchmarks aggregated from each participant, delivering dynamic insights to help compare and contrast costs, issues, ROI and strategies with peers. Additional free ROI Calculators will be made available each month to registered users. See the full press release here.

ROI 40

ROI Peer-to-peer Advertising Benchmark Marketing Proposals 40

accelerate agency

JUNE 3, 2020

What’s more, using LinkedIn doesn’t have to cost you a penny. That’s great news when you consider how much SEO can cost. A branded search for ourselves might be something like ‘Accelerate Agency digital marketing’. That’s because we’re a Bristol digital marketing agency. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Allocation 40

Allocation Budget Programs Peer-to-peer Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Hubspot

JANUARY 25, 2018

Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. It should be a lightweight process -- [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results.

Case Studies 94

Case Studies Case Study Studies Work Management 94

Hinge Marketing

JANUARY 19, 2016

Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line. But if you’re newer to marketing it can be difficult to develop that proof of value. Know Your Role.

Work Management 48

Work Management Planning Marketing Management Peer-to-peer 48