The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. More stakeholders than ever are engaged in enterprise buying decisions. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Most executives saw it as a means to speed up and reduce the cost of the back office, the same way the assembly line had reduced manufacturing times and costs. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. together. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100