article thumbnail

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

To show you how we do it, we’re presenting you with our case study. The correlation is that it must be interesting to the audience. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points.

Traffic 268
article thumbnail

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

NetLine

more likely to be correlated with a purchase decision <6 months. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. But once you're in the consideration set, there's much less of a correlation between these different positions.

SERP 54
article thumbnail

3 Marketing Lessons Learned in 3 Weeks

KoMarketing Associates

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. Ok…it might have been a case of everyone overreacting but on April 21 st Google did release their new algorithm and it turns out some sites have been affected in a negative manner.

Youtube 120
article thumbnail

How to Increase Website Dwell Time in 16 Steps

seo.co

In most cases, this is primarily a problem on your blog, but you also need to consider the value of the content on your core navigation pages. It’s perfectly fine—and valuable, in some cases—to link to external sources, but make sure all those links open in new tabs or new windows. Provide Valuable, Interesting Content.

Dwell 105
article thumbnail

How to Get a Customer to Edit Their Negative Review

Moz

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

article thumbnail

The Sequel Paradox, in 11 Charts

Contently

The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. So how do you judge how good a sequel is?