Moz

OCTOBER 10, 2018

Let's compare the organic curve to the curve for SERPs with expanded sitelinks (which are highly correlated with dominant and/or branded intent). This is why Moz has teamed up with STAT, and why we're doubling down on search. We'll be working hard to put that knowledge to work for STAT customers even as we evolve Moz's own toolsets.

Stats 49

Stats SEO SERP CTR 49

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. “But why,” she asked, “do I need to master deep digital analytics?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Brandwatch Marketing

JUNE 15, 2022

Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time. It gives you a good roundup of stats, while there’s some benchmarking and competitors options in the pipeline. The details are displayed in graphs and easily digestible stats.

Social Media 144

Social Media Tools Media Lead Scoring 144

Marketing Insider Group

AUGUST 13, 2020

The correlation is that it must be interesting to the audience. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. I use Buzzsumo , a tool that provides you with the content that has the most organic shares on a topic.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Contently

MAY 15, 2017

According to Google, 90 percent of B2B researchers use search to assist them in making purchasing decisions, which is an incredible stat that marketers shouldn’t take lightly. As anyone who has ever taken a college statistics course will tell you, correlation doesn’t equal causation.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Marketing Insider Group

FEBRUARY 15, 2021

It certainly correlates with the value of the content. Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) The term 10x content describes content that’s 10 times better than what’s currently ranking well organically. But, what exactly does ‘better’ look like?

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

NetLine

APRIL 14, 2022

Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent. From this correlation, we’ve categorized 14 unique content formats with two distinctions of Immediate Buying Decision Association: More Likely and Less Likely.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Sprout Social

OCTOBER 27, 2022

With social media customer service stats like these, there’s only one thing to do: improve your social media A-game, so you don’t fall into the trenches of negative reviews. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment.

Social Media 111

Social Media Statistics Marketing Management Ideal Customer Profiles 111

Envy

SEPTEMBER 30, 2022

With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution. You will be able to come to those crucial reporting sessions prepared with stats, data and clear graphs. When paid media is running, do you see a lift in direct, organic and social traffic?

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Tiecas

JANUARY 27, 2024

Those are good top-of-the-funnel stats but won’t help you show marketing’s contributions to revenue. The top challenge manufacturing marketers face with measuring content performance is difficulty integrating/correlating data across multiple platforms (48%).

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Seismic

FEBRUARY 8, 2023

For this data to be valuable, leaders need to look beyond operational metrics like average call time and the number of calls in the queue because they don’t exactly correlate to performance. These include customer satisfaction (CSAT) and effort (CES) scores , first reply times, and churn stats.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Brightedge

AUGUST 8, 2022

Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic. BrightEdge customers can also bulk test pages for page speed via Instant and correlate its impact on rankings for targeted keywords via SearchIQ. Minification and browser caching should be priorities.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. But once you're in the consideration set, there's much less of a correlation between these different positions.

SERP 54

SERP Correlation Domain Content 54

Content Standard

SEPTEMBER 10, 2016

What is most telling, however, is that when comparing time spent on social against years of experience in the social marketing space, the Examiner found a nearly direct correlation between years of experience and time spent on the platforms. Virtual Reality Is Coming Faster Than Expected.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

SmartBug Media

MARCH 13, 2020

If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? But these stats validate what we were saying earlier: Blog posts tend to have a higher bounce rate when compared to other pages. Why is that? For example, a higher bounce rate could mean: Poor/broken page navigation.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Biznology

NOVEMBER 16, 2015

It’s hard to get real stats on it, the same way that is very hard to collect stats on anything with a social stigma, but if we could test everybody in our workplace with standardized tests on how digitally proficient they are, I suspect that more than half would fail at least a few key parts of it.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80

Moz

MARCH 23, 2021

You’ll be shown one row with all of the stats for your 404 page. But remember, correlation does not always equal causation! Now you can navigate to Google Analytics > Behavior > All Pages and toggle over to Page Title. Once here, do a search using the title tag of your 404 page. As Dr. Pete would say, run your own tests.

Analytics 75

Analytics SEO Marketing Websites CTR 75

EveryoneSocial

MAY 28, 2019

This first section covers stats around engagement and retention. 77% of employees agree a strong culture allows them to do their best work, 76% see the impact in productivity and efficiency, and another 74% draw a correlation between culture and their ability to serve their customer base ( Eagle Hill Consulting ).

Statistics 81

Statistics Companies Customer Satisfaction Loyalty 81

Onalytica B2B

MARCH 17, 2017

Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying. However, this isn’t a time to fantasise on what this could be; telling stories around irrelevant brands successfully implementing influencer marketing may well just get senior managements’ back up.

Work Management 235

Work Management Marketing Management Planning Tips 235

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. We promise you that there are insights and stats within this report that will change how you market in 2023. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 22) Having an SLA correlates with higher budgets. If you consider yourself a curious marketer, we''ve got a treat for you.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

KoMarketing Associates

MAY 19, 2015

The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. It’s also hard to look at the launch timing and the graph above and not correlate the two.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Marketing Insider Group

OCTOBER 6, 2015

There is a correlation between effectiveness and the amount of budget allocated to content marketing. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Bannerflow

FEBRUARY 19, 2020

All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. Knowing the facts is essential in order to make in-housing a success.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Seismic

AUGUST 25, 2019

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Sprout Social

AUGUST 1, 2019

Stats by page. To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. Facebook Stats by Page. Stats by Page. Look for correlations between the type of content they share and their engagement. Impressions.

Facebook 81

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 81

Hubspot

SEPTEMBER 21, 2016

8 Stats You Need to Know From the 2016 State of Inbound Report. In fact, there is no combination of factors more strongly correlated with marketing success than being both inbound and having an SLA. Check out the full report here or view some of the most interesting highlights below. Tweet this]. Tweet this].

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. There’s no denying the correlation between social sales and brand awareness. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Show off your products in action.

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

Adobe Experience Cloud Blog

MAY 3, 2017

For instance, Internet Live Stats counts about 2.5 For instance, just because someone’s purchases or their browsing history correlates to home buying doesn’t mean that they’re getting ready to sell. billion emails sent every second. This means that if you want to stand out, you’re going to need more than a well-crafted message.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. The stats also show that the growth rate of Google Plus shares was approximately 18.5% SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Is there a correlation? This means that early-stage content consumption is a useful indicator of buyer intent further down the line. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

seo.co

FEBRUARY 3, 2022

Articles >1,000 words have longer dwell times, but the correlation does after 1,000 words (longer isn’t necessarily better for dwell time). Science and politics beat food and entertainment for average dwell time.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

Sprout Social

MAY 26, 2022

If you’re not sure where to start, consider diving into the TikTok Creator Marketplace , where you’ll get a directory of influencers and be able to view specifics and stats about each to find the perfect fit for your brand or product. And it’s not for nothing as these collaborations boost brand recall, view rates and engagement.

Campaigns 142

Campaigns Examples Design Planning 142

Hubspot

APRIL 22, 2020

This correlates with data that shows Gen Z prefers to learn about new things or products through video rather than text, native ads, or other content formats. You might also like this list of 52 stats about the generation.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Hubspot

JULY 6, 2021

Find out what else your audience cares about in correlation with your mission. We have been using the BuzzStream tool to send out emails and monitor all the analytics and stats." — Mckendall. "I Successful Email Marketing Strategies for Black-Owned Businesses. I love Adobe XD.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101