Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.

Marketing AI 117

Marketing AI PR Work Management Marketing Management 117

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Most copyright laws in the US and elsewhere center on the premise of human authorship. In 2016, the Associated Press started to employ AI to write minor-league baseball game recaps.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Digilant

MARCH 23, 2021

Have you ever wondered how some companies keep their position in the market? Analyze your customer reviews and the customer reviews of your competitors to gain insight on market gaps and what the competition is doing. Study the job sites, job review sites, and press releases. Are there additional opportunities in the market?

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Understanding competitors requires more than just monitoring their online presence. In this article, we’ll focus on the last of the three.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Digital B2B Marketing

FEBRUARY 21, 2012

Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. I believe there is.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 78

Examples Conversion Urgency Marketing Amazon 78

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Oktopost

JUNE 4, 2020

The need for an effective social media policy for employees, however, has become more pressing than ever. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. So before you can do anything, you need to ensure that HR, Legal, and Marketing are working toward the same goals. That’s their job.

Social Media 146

Social Media Media Guidelines Privacy 146

Contently

MAY 26, 2016

And two famous comedy centers: The Upright Citizens Brigade theater and The Second City, are writing the playbook on humor for marketers. ” Hubspot CMO Kipp Bodnar is one marketing employee who believes the unorthodox training has impacted him in the professional world. ” Turning the comedic corner. .”

Paid Search Agency 114

Paid Search Agency Advertising Agencies Trends Planning 114

ConvertKit

FEBRUARY 3, 2022

Unless you have a label, you’ll have to cover costs related to distributing and promoting your record yourself, and now’s the best time to start thinking about the cost of pressing your vinyl, hiring PR, and more. Here’s what those costs can look like: Digital distribution: One-time DistroKid fee of $50. There is a catch.

Budget Programs 96

Budget Programs Cost Distribution Copyright 96

Kevin Indig

FEBRUARY 14, 2023

They don't just introduce a new era of search but also the first big opportunity Bing has to gain more than its 6% market share. Google, on the other hand, delivered a confused presentation and published a press release with hallucinated results that cost the company -$100B in market cap after its stock dropped by -7%.

SEO 52

SEO Impressions User-Generated Content Copyright 52

Scoop.it

FEBRUARY 10, 2022

Are you using all available marketing channels to make your brand stand out? When used in combination with powerful email marketing software it can help you stand out from your competition, increase the reach of your brand and reveal new and untapped markets. Press “Publish” and wait for the results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Valasys

OCTOBER 4, 2022

But nothing is as dynamic as a marketing environment. So, why should our marketing strategies be any different? If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. What is Marketing Environmental Analysis?

Analysis 52

Analysis Work Management Planning Marketing Management 52

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Is what you’re doing copyright infringement or fair use? The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your copyright statement includes a year three years ago. Your news page includes no press releases from recent years. Your company history doesn’t include information about the last five years. Your blog hasn’t been updated for two months or more. What else leads to a loss of trust on websites?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

Sharpspring

DECEMBER 9, 2022

Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. Therefore, it’s is a great marketing channel for almost any business, no matter their industry. Even with a potentially broad user base, marketers should work within TikTok’s quirky, fast-paced tone.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Convince & Convert

AUGUST 30, 2011

When Prince tried to shut down three united, fan-generated sites to protect copyrighted material, fans dug in their heels. In marketing a brand, an overtly strong defense can signal complicity. An excerpt of Welcome to the Fifth Estate was reprinted with permission by Geoff Livingston and Bartleby Press. Prince Hears No Evil?

Work Management 132

Work Management Copyright Blogger Press 132

Sana Commerce

NOVEMBER 23, 2022

One of the most common mistakes made by businesses is copying data from competitors, which can lead to copyright claims, lawsuits, bad press, and loss of business. . If a market is very competitive, it’s going to be hard to rank on that keyword. The solution is simple: don’t steal. . You need to be armed with knowledge.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

MARCH 8, 2017

But Caruso’s signing was a precursor to the Copyright Act of 1909 that required record sale royalties to be paid to the writers and publishers of songs, but not to the people who performed them. A major turning point took place in 1981 , when ABBA’s The Visitors was the first pop album pressed to CD. for distribution to U.S.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. mean, come on. Thats so “book launch 1.0” (thanks for the idea, Debbie Weil ).

PR 120

PR Lead Generation Rules Generation 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Instead, you may need a "technical copywriter" -- someone who blends technical knowledge and marketing savvy. Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

EMagine B2B Blog

MARCH 12, 2013

Top of mind for most B2B marketing is the almighty lead. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. What’s a marketer to do? Done right, press releases are still a great marketing weapon.

Lead Generation 40

Lead Generation Generation Leads Lead 40

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. The answer is probably “YouTube.” YouTube Live features.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can read the press release or listen to my podcast about it. My book, Lead Generation for the Complex Sale , was released this morning.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120