Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

Press 117

Press Distribution Click Rate Advertising Agencies 117

SEMrush

MARCH 23, 2021

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

Press 125

Press Content Content Marketing Marketing 125

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month.

Press 136

Press Marketing Report SEO Advertising Agencies 136

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Broaden the show’s marketing reach. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 149

CMSWire

FEBRUARY 23, 2024

How you can make better decisions around new tech in your company. Continue reading.

Press 125

Press Trends Paid Search Agency Companies 125

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? It might be tempting to dismiss a tactic that is just shy of celebrating a century in existence, particularly given the evolution of communications and marketing in recent years. In fact, press releases are still very relevant. Search engine optimization (SEO).

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

Alejandro Rioja

JANUARY 5, 2023

For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention. Today, businesses and companies do a lot to create noise and buzz. Let’s say I’m an owner of a company that specializes in producing different gadgets and…

Press 52

Press Buzz Paid Search Agency Companies 52

BenchmarkONE

JANUARY 6, 2021

Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. . The Free Forever plan gives users access to a robust contact management and email marketing platform at no cost. About BenchmarkONE.

Press 80

Press Marketing Automation Services Planning Work Management 80

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Ranking 130

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

MarketMuse

DECEMBER 3, 2020

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

Press 76

Press Webinar Metrics Organization Public Relations 76

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. A successful media interview can help you achieve greater visibility within your target markets and enhance your credibility as a leading expert in your industry.

Press 59

Press Media Sample Rules 59

Marketing Insider Group

JANUARY 3, 2016

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. While a front page spot.

Press 100

Press Planning Cost Marketing Plans 100

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

CMO 62

CMO Press Cable Blast Campaigns 62

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Your corporate blog might not be the first place that comes to mind when you think of marketing your company’s publicity. Happy Marketing! Read all about it!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Alejandro Rioja

FEBRUARY 21, 2023

A press kit is a package of promotional information and materials you send to get media coverage for your project. The best press kits include everything from high-quality photos and videos to print materials and other items that define who you…

Press 40

Press High Quality Lead Business Promotion 40

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

Marketing Insider Group

JULY 16, 2016

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […].

Press 100

Press Creativity Email Marketing Ad Building 100

Velocity Partners

FEBRUARY 12, 2019

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. I think the issue comes down to a fundamental question about the point of marketing as a function. One view of marketing is that it is effectively a glorified mouthpiece.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Marketing Insider Group

APRIL 4, 2019

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

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Press Marketing & Strategy Marketing Promotion 279

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Add the Award Logo to Marketing Materials.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Content Marketing Institute

JUNE 10, 2022

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment. Continue reading →

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Press Marketing & Strategy Content Marketing Strategy 123

Search Engine Journal

OCTOBER 3, 2019

The post How to Come up with Press-worthy Content for Boring Niches via @[link] appeared first on Search Engine Journal. With these tactics, you can easily come up with link-worthy content within a “boring” topic.

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Press Content Tactics Link Building 91