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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? It’s like finding one grain of sugar in a cake,” said Dressler. “Is No, it’s all the ingredients.” The bad: Scraped data may include copyrighted or trademarked material.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. What is TikTok promotion?

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Guidelines for Responsible Content Creation with Generative AI

Contently

One of the most exciting and potentially game-changing applications is generative AI. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information.

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The Ethics of Generative AI and Responsible Content Creation

Contently

One of the most exciting and potentially game-changing applications is generative AI. Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone.

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