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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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What is YouTube Studio and How To Use It to Drive Growth

SocialPilot

You can filter your videos based on age, copyright, description, made for kids, Title, views, and visibility. You can track which comments are held for review and moderate them to maintain a positive and engaging environment. Customization The “ Customization ” tab lets you personalize your channel’s look and feel.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. Copyright Office , content generated by AI or originated primarily by AI cannot be verified as original and is, therefore, not able to be copyrighted or owned by your brand.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. By addressing issues such as algorithmic bias in AI development, it could be possible to shape a future where AI is a positive force of change.

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Marketing leaders, are you actually ready for AI?

Martech

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. How are copyrights handled (time to engage legal)? If so, how and when? Content ethics.

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Top 5 XR and AI marketing trends in 2023

Martech

In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours.