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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.

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85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. That being said, 28% of existing customer/prospect data is considered to be inaccurate in some way, according to the surveyed marketers.

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IDG Communications rebrands as Foundry, positions itself as a martech company

Martech

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. Foundry made four technology acquisitions in the last 18 months, all to unlock the growth potential in the data it amassed as a publisher. Focusing on its tech. Focusing on its tech.

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Content marketing can be a highly effective way to build brand awareness.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

For instance, when a customer completes a survey, the results are zero-party data. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. If you teach them how to defend themselves against unwanted ads, your brand may be seen in a more positive light.

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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.