Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. The outcome of this is a more future-ready martech strategy that aligns with your overarching business goals and paves the way for a smart and sustainable digital transformation. Your phased roadmap should include immediate wins, short-term goals and a long-term strategy.

Marketing AI 118

Marketing AI Contingency Planning Work Management Digital Transformation 118

Vision Edge Marketing

JANUARY 26, 2021

Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Strategy sets the course you will take to realize sustainable long-term growth. Strategy is brought to life with tactics.

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Scoop.it

OCTOBER 19, 2021

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer. What is a content contingency plan? How to create a content contingency plan. Answer: not many.

Contingency Planning 70

Contingency Planning Planning PR Content 70

Vision Edge Marketing

JANUARY 24, 2023

What’s your growth strategy in light of the anticipated economic and geopolitical environment? Is it fully aligned with your strategy and your business goals? Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. Growth is not an option if you want to stay ahead of the curve.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Vision Edge Marketing

MARCH 14, 2023

The C-suite can adopt various strategies to manage the impact of disruptions on their business while sustaining growth. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Managing disruptions requires a proactive and strategic approach.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Seismic

MARCH 12, 2024

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly. Seismic Learning keeps client-facing teams informed about new initiatives and content.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Stevens & Tate

FEBRUARY 20, 2024

AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Predictive Analysis: This technique is reshaping how strategies are formed. The most effective marketing strategies combine AI’s analytical strengths with human creativity and emotional intelligence. The result?

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Salesforce Marketing Cloud

OCTOBER 7, 2021

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Develop retention strategies for post-holiday success. Here are some things to keep in mind when measuring traffic and conversion: 2.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. However, on the landing page, everything is contingent to the details based on the companies products and solutions. The landing page is a key piece in the puzzle for both SEO and sales funnels.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Martech

NOVEMBER 10, 2023

Documenting processes and contingency plans. Expert guidance facilitates the technical process and ensures alignment with business strategy, enhancing your martech stack’s effectiveness. An audit identifies which tools users favor and why, which can inform training and adoption strategies. Optimization for Better ROI.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

Oktopost

AUGUST 26, 2021

In this episode, Auseh Britt, VP of Growth Marketing at Terminus confesses how despite being a multi-channel approach company, events have always played a major role in her marketing strategy. Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Vision Edge Marketing

MARCH 14, 2023

The C-suite can adopt various strategies to manage the impact of disruptions on their business in the pursuit to sustain growth. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Managing disruptions requires a proactive and strategic approach.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Zoominfo

FEBRUARY 15, 2018

These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. We’ve put together a list of the 20 most motivational sales quotes. Are you professional?

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. You can even add this contingent review to a workflow template if it’s a repeatable task to save time on future deliverables.

Efficiency 136

Efficiency Design SME Budget Programs 136

Benchmark Email

JANUARY 11, 2023

Marketing is the lifeblood of any organization, but its success is contingent on how well you know your target audience. When you know your target audience, you not only know where to find them online but how to reach them with your marketing strategy.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Personalization Advertising Benchmark 40

Vision Edge Marketing

SEPTEMBER 21, 2021

They encourage you to think about your strategies and assess whether the ones you’ve been using make sense in the future. Consider having contingency plans in place to address highly likely What If? Plans enable you to move into action mode, productively. In the words of J.R.R. No one has a crystal ball.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Hinge Marketing

FEBRUARY 22, 2024

This allows us to identify strategies and practices that are associated with faster growth and higher profits. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. Download the Free Executive Summary What’s Your Strategy to Thrive in Uncertain Times?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Implement a cost-per-lead campaign.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Marketing Attribution Strategy: Tips for Striking a Balance There’s no formula for balancing your long- and short-term plays. Enter: your scalable and sustainable Marketing Playbook. What if everything goes right?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Zoominfo

JULY 7, 2019

These quotes cover everything from general motivation to sales strategy, and they’re words to live by for anyone trying to master their sales funnel. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! 20 Motivational Sales Quotes “How you sell matters.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

The Marketing Blender

NOVEMBER 4, 2022

Depending on these goals and how big and complex they are, you’ll need to develop a strategy and set your budget. Keep in mind, this should all be contingent on your forecasting. If a campaign is not performing as well as you had hoped, don’t be afraid to adjust your budget or change your strategy.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Martech

NOVEMBER 1, 2021

One strategy is to identify three or so vendors and ask for ballpark quotes during budget planning season. That’s why they sometimes dial up the pressure by offering significant discounts that are contingent upon closing deals by specific deadlines. Such timelines may not align with when funds are available.

Budget Programs 118

Budget Programs Work Management Marketing Management Contingency Planning 118

Launch Marketing

FEBRUARY 14, 2024

Digital Product Launch Strategies Digital marketing is the go-to channel for launching a new product. Ensure your team leverages these digital marketing strategies. Paid Advertising is another solid strategy for driving product launch engagement. Check out these event marketing strategies to ensure yours measures up.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 14, 2023

You achieve this when combining relevant ecosystem strategies with more intelligent self-adjusting execution. In a recent example, ABM vendors struggled to keep up with the evolving maturity of the companies leveraging those strategies beyond point solutions, creating a shortfall in buyer’s ROI.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Heinz Marketing

OCTOBER 1, 2022

Future-Proof Your Strategy: Scenario Planning. Harris , Michael Lenox continue their series in “future-proofing your strategy,” this installment being about scenario planning. In this blog post, Alaina Love offers 2 high-level strategies for presenting to and persuading C-suite members.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 139

Analytics Contingency Planning Forecasting Jigsaw 139

Televerde

FEBRUARY 14, 2022

An outsourced sales team can help with long-term strategies, specialized tasks, and unfamiliar markets. Sales outsourcing delegates part of the sales process to outside freelancers or agencies so the internal team can focus their time, expertise, and resources on higher-level strategies. Why Do Businesses Outsource Their Sales Team?

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Vision Edge Marketing

APRIL 14, 2020

They provide a vehicle for developing a set of strategies that optimize your chances of success under all possible outcomes. You build the scenarios AFTER you identify the trends, forces, and uncertainties and BEFORE you develop your strategies. Agility requires that you have a strategy portfolio. Why use them in your planning?

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Strategic-IC

JANUARY 17, 2022

It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. 2022 will see Marnie adding more resources and people to continue to build out her ABM strategy. But what does 2022 hold for Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. Marketing strategies should start with social. Now, the role of marketing has fundamentally evolved, changed and grown.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Martech

APRIL 22, 2022

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. Many companies across all industries are implementing unique AI marketing strategies. Here are some common examples.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech Advisor

AUGUST 9, 2019

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk.

Contingency Planning 42

Contingency Planning Software Product Companies 42

Heinz Marketing

MARCH 28, 2020

Planning for contingencies amidst ever-changing variables and possible outcomes. Refining sales strategies. Keeping everyone aligned & focused (also engaged with remote teams). Maintaining productivity amidst the many distractions of the home office environment. Maintaining or adjusting sales expectations.

Customer Surveys 83

Customer Surveys Practices Contingency Planning Best Practices 83

Aberdeen

DECEMBER 12, 2022

Employers are dealing with full-time, part-time, and a growing number of contingent workers. Focus on the tools and technology that can help align capabilities to current and future strategies and kickstart your HR technology plan today. Work models have drastically changed over the last couple of years.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40

seo.co

FEBRUARY 14, 2022

The good news is these types of clients are relatively rare, and there are strategies you can implement to avoid them that we outline below. Check that your contracts and billing policies have contingencies in place for the extra workload that some clients can cause. Charge A Higher Rate For Difficult Clients.

Paid Search Agency 98

Paid Search Agency Demand Marketing & Strategy Guidelines 98

Navigate the Channel

JANUARY 2, 2023

They all use more than one channel to engage and interact with customers, but omni-channel marketing is an “all in” strategy. Instead of operating channels in silos, a unified strategy applies to all marketing channels, even when they work in different ways or target different audiences.”. And is more likely to work to persuade others.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

ClearVoice

DECEMBER 28, 2021

Taking the information you have gathered from Business Insights and your social media analytics, it’s now time to build a long-term strategy for your social media platforms. If you’re able to build your team, be sure to add community management to the task of responsibilities to maintain a clear focus on the strategy.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122