Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

FAQ 99

FAQ Case Studies Case Study Comparison 99

PureB2B

MAY 28, 2017

It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Why Whitepapers? If so, great!

Top of Funnel 90

Top of Funnel Case Study Case Studies Funnel Advertising 90

Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.

Lead Scoring 88

Lead Scoring Lead Ranking Creativity B2B 88

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

PureB2B

MAY 28, 2017

It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Why Whitepapers? If so, great!

Top of Funnel 62

Top of Funnel Case Study Case Studies Funnel Advertising 62

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Inbox Insight

SEPTEMBER 26, 2017

Creating and providing valuable content can be the catalyst to gaining the best results but what type of content should you be creating? Each prospect requires individual content based on subject and format. Whitepapers are everywhere, which isn’t a surprise. They identify a problem whilst providing a solution.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Marketing Funnels 40

Customer Experience Matrix

MAY 23, 2013

Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published. It was sponsored by ReachForce but they had no influence on the actual content. (In So it''s worth several shoves to get the ball rolling.

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120

Ledger Bennett

FEBRUARY 14, 2019

If you only read 5 B2B Marketing Whitepapers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! Are you looking to switch-up your content marketing? Connector.

Marketing AI 49

Marketing AI B2B Purchase Intent Marketing Management 49

B2B Marketing Traction

OCTOBER 21, 2011

If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.”

Buzz 100

Buzz Statistics Research Tactics 100

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Content Science Review

JULY 23, 2023

Where should your organization start with artificial intelligence and content? This whitepaper offers perspective based on our experience and our unique research.

Content 52

Content Research Organization 52

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

SEPTEMBER 22, 2020

The email also nonchalantly referenced a “central cloud warehouse” (WHAT), and opened with the classic line, “ Based on your role at Contently, I’m curious if managing multiple data pipeline and fielding organization-wide data queries likely keep your team focused on less strategic tasks than they prefer.”

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

PathFactory

NOVEMBER 23, 2021

It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. We decided to find out.

Top of Funnel 105

Top of Funnel B2B Content ABM 105

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Square 2 Marketing

MARCH 16, 2023

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. You need to create compelling, educational and entertaining thought leadership content. Create editorial calendars and crank out as much content as you can.

Thought Leadership 74

Thought Leadership Content Demand Generation Webinar Metrics 74

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? What kind of content are you publishing, and where?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Launch Marketing

NOVEMBER 4, 2020

To create a successful content strategy, you first have to understand the concept behind creating a content strategy. Content strategy is the creation of content that is delivered to the right people at the right time. Your strategy will outline what types of content are appropriate at what times. Test Content.

Marketing & Strategy 116

Marketing & Strategy Buyer Personas Content Marketing Management 116

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Whitepaper. Type of content: .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

The Lead Agency

MARCH 17, 2024

Valuable resources like a whitepaper or an eBook are always a winner. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. If they’re giving this information, there has to be a high return on the exchange.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

ClearVoice

MAY 28, 2021

What is a content matrix? A content matrix is a visual aid that organizes your content based on two dimensions: where it falls in the conversion funnel and what tactic it uses to reach the target audience. Content matrices are powerful tools for developing a high-level marketing strategy and assessing its execution.

Top of Funnel 108

Top of Funnel Content Marketing Funnels Viral Marketing 108

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Who do they report to?

Top of Funnel 107

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 107

Heinz Marketing

MAY 24, 2022

I would argue that one of the cornerstones to a successful campaign is developing the right content to pair with it. Sending relevant content to your audience will help provide value, encourage them to act, and push them along in their buying journey. That being said, developing thoughtful content takes time. Funnel Stage.

Top of Funnel 104

Top of Funnel Content Marketing Funnels Webinar Metrics 104

Square 2 Marketing

JUNE 24, 2021

For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for their email address or other contact information.

Marketing Qualified Leads 72

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 72

Leading Results Rambings

OCTOBER 25, 2023

Elevating Your Brand's Authority with Luna Creative Marketing In the ever-changing landscape of digital marketing, one thing remains constant – the power of content marketing. Luna Creative Marketing is adept at creating content that showcases your expertise and knowledge in a compelling manner.

Brand Identity 52

Brand Identity Branding Content High Quality Lead 52

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76