Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Curate content carefully.

The 2019 Publishing Calendar

Keywee

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Statistics showed that 61 percent of respondents are now publishing content multiple times per week.

Survey 242

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. how to diversify their content away from platforms, including Google.

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?

Audience Growth is Key to Publisher Survival

Liveintent

As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive.

Why Create Content Like a Publisher?

Avitage

When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisher

9 Award-Winning Customer Advocacy Success Stories

Multi-Channel Publishing From Within Engage

ScribbleLive

Then you gather your content. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Since we released Content Studio , we knew it had the potential to outperform our old, standard editor. Moderate Publish & Tweet posts (yet).

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

How Publishers Can Overcome the Content Marketing Paradox

Content Marketing Institute

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] This is only a content summary. Visit my website for more content on industrial marketing.].

Content Publishing vs. Traditional “Point Production” Process

Avitage

People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Content Publishing content strategy Create like a publisher modular content publishing process think like a publisher

Four Lessons You Should Learn from Publishers

Avitage

Content marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. As their salary line goes up they may find that it is still difficult to keep up with content needs. What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience.

9 Keys To Brand Publishing Success

Marketing Insider Group

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.

Weekend Update: Should You Publish Every Day?

Contently

” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? We scroll right past the content we don’t want to see. Content Marketing

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn?

Why Social Media Publishing Must Live Within Your Content Marketing Vision

Content Standard

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. How Social Media Benefits Your Content Strategy. Activate Your Content on Social Media.

Why Create Content Like a Publisher?

Avitage

We are told, “think and create like a publisher.” Traditionally, business content creation occurred in a centralized, marketing directed, professional creation organization and process. Failure to provide support could result in haphazard creation efforts of poor quality content, frustrated constituents, reduced productivity, hidden costs — in fact the risks can be significant. How do you avoid turning your subject experts into content creators?

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage

ScribbleLive

3- Guide your cursor to the Publish button. 4- Click the button to Publish your post. So, what does this have to do with the newly introduced ability to publish directly to your stream by hitting the Enter/Return key from the Content Studio? Staying in the Zone.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere.

How to turn your business blog into a publisher

Biznology

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.

8 Steps To Become A Brand Publisher

Marketing Insider Group

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Content is the new advertising. What do publishers do?

Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting. Think like a publisher tells us what to do.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Part 1: Lead Generation Alternatives to a Content Syndication Network. Madison Logic promotes content across a broad network of topical sites. Direct Publisher Buys.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

The Newsstand helps users explore every publisher available on Google News. And by using the Google Subscribe feature, readers can also subscribe to news publisher with one click when they discover them. Cleaning up After Cambridge Analytica.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.

What Is The Best Time To Publish Thought Leadership?

Marketing Insider Group

We wanted to understand when senior executives preferred to read thought leadership content. The post What Is The Best Time To Publish Thought Leadership? Content MarketingWith the help of our first Value of B2B Thought Leadership Survey this is what we discovered.

How Brands and Publishers Can Empower Their Video Creators

Contently

Some of my favorite content creators haven’t written a blog post in years. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm.