Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

Small Business Marketing 255

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 255

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5%

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. The benefits of dynamic email content include: Boosted engagement. Dynamic content is a time-saver.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

xiQ

DECEMBER 15, 2021

Redeploying Efforts to Create Thought-Leadership Content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. More importantly, the non-segmented content could damage how the lead views your brand.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . Description: MarketMuse is a content marketer’s dream. This all-in-one, AI-based tool uses artificial intelligence to review your content’s relevance to your primary, secondary, and tertiary keywords. MarketMuse.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Litmus

NOVEMBER 13, 2020

Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. And it just wasn’t driving the amount of traffic to our content that we were used to. Open rates are now back up to nearly 40% (even better than where we were at pre-pandemic!)

Newsletter 116

Newsletter Validation Tips Open Rate 116

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. Not only do these feel like they’ve been curated for the individual but they are the perfect excuse to touch base in a non-sales-ly way. Spotify uses a year-in-review email to focus the content on their customers.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Repurpose the content. Understand the expectations of your subscribers.

Conversion 87

Conversion Optimization Content Curation 87

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. says the content manager — and so it goes. By the time you reach the end of this article, you’ll realize what it is that’s been throttling the success of your content being shared online and three specific tactics that will obliterate this problem once and for all.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Scoop.it

APRIL 28, 2022

Different skills are now prioritised, including content writing and content curation. Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. But among all of the design and data-related roles, one fact remains the same: content is king.

Work Management 75

Work Management Paid Search Agency Curation Planning 75

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Curated content. But to get them into a habit of opening and reading your newsletter, focus on creating a format they can expect each time. Your newsletter can be anything you want—which is a blessing and a curse. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. This will be an important factor for capitalizing on audiences and content in 2022 and beyond. Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation. Must Read: Why Email Marketing is Great for Inbound Leads?

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Scoop.it

NOVEMBER 25, 2019

Curate and manage your newsletters with ease. Maintaining a regular newsletter often becomes difficult because you run out of things to say and content to share. Content curation can help you bypass that challenge for good. In this post, we’ll show you around and cover some essential ways you can make the most out of it.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Convince & Convert

SEPTEMBER 4, 2015

So it should be no surprise that the New York Times, as it has shaken up its digital strategy , has addressed how its email newsletters are composed and distributed, and as a result as seen an open rate of 70%. When we’re bombarded by so much content, it helps to have a compact and targeted messaging system that we can count on.

Email Marketing 167

Email Marketing Personalization Curation eCommerce 167

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. Here’s why too much content hurts your sales. Now you’ve got to research GREAT content, and publish only the best.”.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

xiQ

DECEMBER 15, 2021

Redeploying efforts to create thought-leadership content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench. McKinsey Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. 60% click-thru 5 – 10% of the times.

Account Based Marketing 79

Account Based Marketing ABM Curation Business 79

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Mailmunch

JULY 9, 2021

You’ll learn how to improve the quality of your email newsletter by personalizing the content, telling stories, and adjusting the voice and tone of emails. Editorial newsletters are an effective email marketing tool that allows publishers to share content with their current and potential customers. The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Scoop.it

JANUARY 28, 2021

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Content curation tools. Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Liveintent

SEPTEMBER 20, 2021

” Beyond just open rates and clicks, email provides Likemind with audience signals that it can use to build segmentation strategies, deliver curated experiences, and enhance targeting for ad partners. . “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. 50 – 90% digest open rate.

Account Based Marketing 62

Account Based Marketing ABM Curation Business 62

xiQ

APRIL 23, 2020

Redeploying Efforts to Create Thought-Leadership Content. This will create an increased demand for fresh and engaging content, allowing companies to leverage field marketers’ untapped pool of perspective and ideas. Content Curation and Campaign Execution. xiQ Kick-starts Field Marketing’s Transformation to ABM in Days!

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. A great open rate just shows how flashy your subject line is. These privacy changes are going to keep coming, so less of a reliance on opens is better.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Parse.ly

NOVEMBER 15, 2018

We look at what content gets recurring visitors, what is bringing visitors back again and again,” Henninger said. 14% of traffic to content across the web comes from text, email, and direct sources. You can curate the content that matters most to you and your readers. Those are the people we want to become our members.”.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Liveintent

DECEMBER 2, 2019

We receive messages directly in our inboxes, composing a feed of information curated specifically for us, which we can consume when and where we choose. It’s no surprise, then, that 72% of people prefer to receive branded content via email while only 17% say the same about social media. In fact, customers appreciate it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. How do you drive awareness and engagement with content? Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

xiQ

APRIL 23, 2020

Redeploying Efforts to Create Thought-Leadership Content. This will create an increased demand for fresh and engaging content, allowing companies to leverage field marketers’ untapped pool of perspective and ideas. Content Curation and Campaign Execution. xiQ Kick-starts Field Marketing’s Transformation to ABM in Days!

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Scoop.it

JANUARY 4, 2024

That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Image created by author Click-to-open rates (CTOR) measure the percentage of people who simply open your email compared to those who click an email link.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81