Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation. Must Read: Why Email Marketing is Great for Inbound Leads?

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Scoop.it

SEPTEMBER 22, 2020

It is a no-brainer that if your email provides value to the reader, it gets you expected results. That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. Determine the objective of the emails. Repurpose the content.

Conversion 87

Conversion Optimization Content Curation 87

Scoop.it

NOVEMBER 25, 2019

Curate and manage your newsletters with ease. Maintaining a regular newsletter often becomes difficult because you run out of things to say and content to share. Content curation can help you bypass that challenge for good. In this post, we’ll show you around and cover some essential ways you can make the most out of it.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. When should you use an email drip campaign? Source: Really Good Emails.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. says the content manager — and so it goes. By the time you reach the end of this article, you’ll realize what it is that’s been throttling the success of your content being shared online and three specific tactics that will obliterate this problem once and for all.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Scoop.it

JANUARY 28, 2021

Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Content curation tools. Re-engagement email.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Brandpoint

APRIL 8, 2019

But, trust me when I say that an email campaign with regular external communication is well worth the time. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Email, however, is the best chariot the King has to get into the hands of readers.” How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. Click-through rates average 2.6% But your personalization has to be effective.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Liveintent

SEPTEMBER 20, 2021

. “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang. ” Beyond just open rates and clicks, email provides Likemind with audience signals that it can use to build segmentation strategies, deliver curated experiences, and enhance targeting for ad partners.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This helps create a personalized experience for each recipient.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This helps create a personalized experience for each recipient.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. Here’s why too much content hurts your sales. Now you’ve got to research GREAT content, and publish only the best.”.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Create landing pages and pop-up forms on your website that request visitor data in exchange for high-quality content. Relying on Large Batch Email Campaigns. Relying on Large Batch Email Campaigns.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Liveintent

DECEMBER 2, 2019

As consumers, email helps us stay up-to date with information from work, family, news outlets, and our favorite brands. We receive messages directly in our inboxes, composing a feed of information curated specifically for us, which we can consume when and where we choose. Retention: Educate and up-sell with helpful content.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Mailmunch

JULY 9, 2021

You’ll learn how to improve the quality of your email newsletter by personalizing the content, telling stories, and adjusting the voice and tone of emails. Finally, you’ll discover some of the critical metrics that will help you evaluate your campaigns accurately. That’s a very short window to make a nice impression.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Email Usage. Email Personalization. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Brandpoint

MARCH 15, 2023

The ROI on email marketing is $36 for every $1 spent. 99% of email users check their inboxes multiple times a day. Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Scoop.it

JANUARY 4, 2024

By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4 That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Inboxes are bursting at the seams.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

Outbound Engine

MARCH 20, 2020

Bonus Content : Want to increase your email open rate? Download our Email Marketing Roadmap and make sure your emails are on the right track. You can determine how your customers consume your content, as well as how they take action, through thoughtfully selected marketing power words. Download Now.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

LeadSquared

MAY 16, 2019

There are various types of campaigns that marketers set. Email campaigns. Paid campaigns. Social media campaign. Curate your content : Don’t just send random messages on a whim. Do your research and send them a mix of various content. Email campaigns.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Lake One

JUNE 11, 2020

You don’t want to send your emails to just anyone and not just anyone wants to receive your emails. Focusing your email marketing efforts and curating a select list of people will help with overall performance. Emailing all your leads? With 68% of email campaigns being opened on a mobile device , they probably are.

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

LeadSquared

NOVEMBER 8, 2016

If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook. To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. I am working on email marketing campaigns.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

SugarCRM

OCTOBER 29, 2015

You’re a marketer who just spent the past several months planning and executing a campaign. You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too.

Campaigns 50

Campaigns Effectiveness Click Rate Marketing Automation 50

Martech Advisor

NOVEMBER 20, 2019

Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. Table of Contents. What Is Email Automation?

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Belkins

JANUARY 20, 2020

Being familiar with the limits defined by email laws and regulations, they believe there is no difference between Monday and Thursday, 8 a.m. when it comes to deciding when and how their recipients should get their email messages. However, there is a difference that is very relevant to your open rate and response rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Optinmonster

MAY 29, 2024

I want to make sure you have a full understanding of email marketing, so I’ll go over these disadvantages next. What Are the Disadvantages of Email Marketing? Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

LeadSquared

OCTOBER 27, 2015

Content creation. Content is king! And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content. If your budget doesn’t allow for that, you can try your hand at curated content. Content distribution (reaching the masses ).

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Act-On

NOVEMBER 27, 2023

And finally, you can create a basic email workflow, map content based on the buyer’s journey, and eventually move on to more complexity, like A/B testing and scaling efforts. For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. Also, less is more when delivering content.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

Delivra

FEBRUARY 6, 2019

Because of this, they created content that both educates and entertains. This is a perfect example of how a creative campaign can work for you. But it’s even better when you can get your customers to send in user-generated content (UGC). Nurturing customers should also be a priority for your SMB marketing campaigns.

SMB 40

SMB Paid Content Guerilla Marketing Campaigns 40

Optinmonster

DECEMBER 15, 2023

How to create an email newsletter Email Marketing Automation (also called Drip Series) Automated email campaigns triggered by specific actions of subscribers, such as website interactions or purchase behavior, sending a series of targeted emails based on those actions.

Email Marketing 69

Email Marketing Marketing Automation Services Marketing Management CAN-SPAM 69

Marketing Insider Group

MAY 9, 2023

B2B businesses encourage audience engagement by creating high quality content and experiences that capture and keep the attention of their audience. The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. What Is Audience Engagement?

B2B Thought Leadership 285

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 285