Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5%

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

KoMarketing Associates

APRIL 3, 2018

According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate. Marketers who send emails with a non-responsive design have an open rate of 14.9 percent, while those who send a mix see the lowest open rate – 13.5

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

xiQ

DECEMBER 15, 2021

xiQ’s Workbench uses its SmartSourced ContentTM Engine to enable field marketers to create, curate, execute, and analyze thought-leadership campaigns – in minutes! In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

JANUARY 25, 2022

Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Average click-through rates were also higher in Europe – 2.64% against, in the U.S., When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%.

Privacy 92

Privacy Email Marketing Privacy Protection Open Rate 92

Marketing Insider Group

MAY 30, 2023

AI can collect and analyze user data quickly and curate personalized recommendations for your audience. This will likely lead to better engagement and a higher ROI for your email marketing campaigns, without requiring you to manually curate content or segment your audience! Personalize content.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Picture this: You’re at a private art showing. It’s perfect. They remembered what you liked, and it shows.

Email Marketing 122

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 122

Litmus

NOVEMBER 13, 2020

Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. Open rates are now back up to nearly 40% (even better than where we were at pre-pandemic!) And, we have a lot of fun with them! So, we made some changes. and our CTOR is climbing again.

Newsletter 118

Newsletter Validation Tips Open Rate 118

ClickZ

JUNE 25, 2020

makes the process of building and curating prospect lists… well, seamless. Simply enter your proposed topic and their AI-based content curation software will scour the web (including social media) looking for the best content to guide and inform your writing—saving you the significant amount of time that you usually spend on research.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Zoominfo

MARCH 6, 2021

With a data clean-up, personalized emails go to verified contacts, resulting in fewer bounces and (hopefully) a higher open rate. For instance, grouping customers based on where they are in the buyer’s journey will ensure you curate the most valuable content for them. How to Segment B2B Customers Based on Value.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Salesforce Marketing Cloud

MAY 23, 2024

It’s like curating a shopping experience tailored specifically to your customers’ needs and interests. The effort resulted in a 35% higher open rate, a 201% increase in click-through rate and a 45% increase in conversion rate.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Scoop.it

APRIL 28, 2022

Different skills are now prioritised, including content writing and content curation. Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. The creation and curation of content is at the heart of how customers will eventually engage with a business.

Work Management 75

Work Management Paid Search Agency Planning Curation 75

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. These kinds of questions can help publishers uncover insights that can curate more refined audience segments.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Martech

SEPTEMBER 22, 2021

Customers order one of three Keep It Real Meals curated by pop artists Nelly, Anitta and LILHUDDY. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate. Tactically, opens fueled automation and inferred intent.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Convince & Convert

SEPTEMBER 4, 2015

So it should be no surprise that the New York Times, as it has shaken up its digital strategy , has addressed how its email newsletters are composed and distributed, and as a result as seen an open rate of 70%. When someone else does the curation for us and pushes it directly to us, it becomes indispensable. It makes sense.

Email Marketing 167

Email Marketing Personalization Curation eCommerce 167

Scoop.it

MAY 20, 2020

Curated content. But to get them into a habit of opening and reading your newsletter, focus on creating a format they can expect each time. Deciding on your newsletter frequency will help you: Plan your time to curate content and write your email copy. Step 4: Make sure your emails get opened. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Scoop.it

NOVEMBER 25, 2019

Curate and manage your newsletters with ease. Content curation can help you bypass that challenge for good. A curated newsletter brings them the best content there is in your industry, enriched by your expertise and insights. In this post, we’ll show you around and cover some essential ways you can make the most out of it.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

xiQ

APRIL 29, 2020

It allows marketers to curate content from reputable third-party sources, combining with company collateral, and creating campaigns in record time. Achieved consistent YOY growth in open rates. Reduced Opt-out rates by an impressive 0.07%. What is Trojan Horse Content Marketing? Leveraging Third-Party Content.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Only B2B

JULY 19, 2023

According to Experian, personalized promotional emails have 29% higher open rates and 41% higher click-through rates compared to generic ones. A study by MailChimp found that segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-through rate compared to non-segmented campaigns.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Liveintent

SEPTEMBER 9, 2021

Because Mail Privacy Protection includes open tracking pixels in the preload, the emails coming through the Apple Mail client (which accounts for almost 50% of the market) will appear as opened. Given the pervasiveness of Apple’s email client, iOS 15 will render open rate data unreliable.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A study by GetResponse found that welcome emails have an average open rate of 82%. Salesforce states that personalized subject lines can increase email open rates by 26%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

xiQ

APRIL 6, 2018

In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. The results present a compelling business case for using curated content to engage and influence future Buyers. Our results speak for themselves.

Account Based Marketing 79

Account Based Marketing ABM Curation Business 79

SendX

FEBRUARY 21, 2020

Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower. The key to getting a B2B reader to open your email lies precisely in the subject line. Will you do it by industry, job title, or location?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

xiQ

DECEMBER 15, 2021

xiQ’s Workbench uses its SmartSourced Content TM Engine to enable field marketers to create, curate, execute, and analyze thought-leadership campaigns – in minutes! In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Liveintent

SEPTEMBER 20, 2021

” Beyond just open rates and clicks, email provides Likemind with audience signals that it can use to build segmentation strategies, deliver curated experiences, and enhance targeting for ad partners. . “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Mailmunch

JULY 9, 2021

For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. Two, it almost always guarantees a high open rate. The worst part? The best part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

xiQ

APRIL 6, 2018

In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. The results present a compelling business case for using curated content to engage and influence future Buyers. 50 – 90% digest open rate.

Account Based Marketing 62

Account Based Marketing ABM Curation Business 62

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

xiQ

APRIL 23, 2020

Content Curation and Campaign Execution. xiQ’s AI-powered Workbench offers a suite of intuitive features to create, curate, execute, and analyze thought-leadership campaigns – in minutes! . Beyond click and open rates, xiQ offers first-hand insights into the interests of your prospects.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Scoop.it

JANUARY 28, 2021

Content curation tools. Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. For example: Specific: Get at least 25% open rate. Analytics tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Parse.ly

NOVEMBER 15, 2018

You can curate the content that matters most to you and your readers. The fact that email is personal, asynchronous, and curated benefits everyone involved: content creators can make 1:1 connections with readers in a channel they own and operate, while readers can experience the content that resonates with them in a personal space.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. You need to customize and curate.

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

Zoominfo

MARCH 5, 2021

With a data clean-up, personalized emails go to verified contacts , resulting in fewer bounces and (hopefully) a higher open rate. For instance, grouping customers based on where they are in the buyer’s journey will ensure you curate the most valuable content for them.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Liveintent

DECEMBER 2, 2019

We receive messages directly in our inboxes, composing a feed of information curated specifically for us, which we can consume when and where we choose. Abandoned cart emails see open rates of around 45% , compared to the typical 10–20% open rate. In fact, customers appreciate it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

DiscoverOrg

DECEMBER 9, 2016

Below is our curated list of top posts from 2016: 1.) Struggling with low open rates? To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. Top 10 Do’s and Don’ts for Selling to CIOs. Emails bouncing back?

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

xiQ

APRIL 23, 2020

Content Curation and Campaign Execution. xiQ’s AI-powered Workbench offers a suite of intuitive features to create, curate, execute, and analyze thought-leadership campaigns – in minutes! . Beyond click and open rates, xiQ offers first-hand insights into the interests of your prospects.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62