Litmus

FEBRUARY 8, 2024

Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. The average email open rate is 46% to 50%. Click-through rates average 2.6% Marketing strategies face some headwinds in 2024. Email ROI generates $36 for every $1 spent. It can’t be an afterthought.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Liveintent

SEPTEMBER 20, 2021

“Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang. ” Beyond just open rates and clicks, email provides Likemind with audience signals that it can use to build segmentation strategies, deliver curated experiences, and enhance targeting for ad partners. .”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. “Email is an opt-in environment where the users choose to be a part of our user base,” said Chang. Peter Chang, CRO of Likemind, knows this well.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It warms subscribers up for all your future content. It’s no surprise welcome emails have the highest open rate of all emails: 53.3%

Examples 145

Examples Newsletter Template Landing Pages 145

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. Allowing users the option to opt in or decline this form of communication can lower the chance of your business being flagged as spam.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Trying to get existing databases to fully opt-in will be difficult. Consumers must be able to opt-out at any time. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Outbound Engine

DECEMBER 12, 2019

So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining top-of-mind awareness, and instead opt for DIY marketing? In fact, 52 percent of B2B marketers say finding time to focus on content marketing is a real challenge. That’s huge! Pitfall #1: Loss of Time and Money.

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

Optinmonster

NOVEMBER 11, 2023

The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. Offer emails typically have high open rates. Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. Not in retail?

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Scoop.it

SEPTEMBER 7, 2021

It will also help you opt for a service that aligns with your requirements and business size. . It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. . Social media and email marketing go hand in hand. People may find your company’s products on social media.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

LeadSquared

MAY 16, 2019

Curate your content : Don’t just send random messages on a whim. Do your research and send them a mix of various content. Metrics to Measure: The open rate: This shows the number of emails that were opened out of the total number of emails that were sent for the campaign. What are campaign analytics ?

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Hubspot

AUGUST 21, 2023

Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. According to Convince&Convert, 35% of email recipients open an email based on the subject line alone. It should grab them. Introduce yourself.

Template 69

Template Work Management Case Studies Case Study 69

Martech Advisor

NOVEMBER 20, 2019

Table of Contents. Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. What Is Email Automation? There were over 3.8

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

MAY 29, 2024

Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. Double opt-ins, and unsubscribe links in every email will help you comply with these regulations. What is Email Marketing? What Are the Advantages of Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Adobe Experience Cloud Blog

APRIL 25, 2017

You see buyers that opt out not because they dislike the brand, but they dislike the volume. Go curate the experience for the buyer. Go curate the experience for the buyer. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Salesforce Marketing Cloud

OCTOBER 19, 2023

Sending them great content is a given. Email deliverability has three phases: setup, connect and curate. Curate is when you analyze campaign results and take action based on email subscriber sentiment. Curate is when you analyze campaign results and take action based on email subscriber sentiment.

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Optinmonster

DECEMBER 15, 2023

Learn how to run a successful email marketing campaign Email Subscriber Someone who voluntarily opts to receive emails from a specific business or organization. This can be a single email or a series of emails aimed at achieving a marketing goal.

Email Marketing 69

Email Marketing Marketing Automation Services Marketing Management CAN-SPAM 69

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Hubspot

OCTOBER 17, 2013

2) Your open rates are taking a dive. Another big red flag is when your email newsletters aren''t even getting opened in the first place. All the hard work you put in curating content and designing the newsletter all go down the drain when people won''t even open the email in the first place. So you give in.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Pretty amazing, isn’t it? Three reasons: time, energy, and efficiency.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Oktopost

NOVEMBER 1, 2022

Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. Increase SMS opt-ins with social offers. Most brands run their marketing campaigns on different channels in silos. Create text-to-win contests.

SMS 114

SMS Social Media Social Marketing Campaigns 114

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

ConvertKit

FEBRUARY 3, 2021

Understanding what resonates with your audience, knowing what they want to read from you, and then creating valuable content is the best way to get new subscribers. Always check your email open rates to see which ones perform best (so you can focus more on those topics in the future.). Most of the insights are in front of you.

ROAS 113

ROAS Newsletter Opt-out Opt-in 113

CoSchedule

JANUARY 12, 2023

Plan content: Decide on your newsletter topics and create content ahead of time. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. table of contents].

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Unbounce

DECEMBER 3, 2019

But Google’s ramping up its options, and its Discover feed serves content to 800 million users based on their interests. We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). The most popular format is skippable in-stream.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

SmartBug Media

APRIL 29, 2019

And by automating the delivery of content, advisors are able to not only personalize the client experience, but also increase engagement and build trust. Email Content Automation Tips for Financial Advisors. Here are some email content automation tips for financial advisors: 1. The short answer: email marketing.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Hubspot

JUNE 8, 2017

A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". Email overload.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73