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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.

Open Rate 216
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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. from last year. to about 10%.

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How I Doubled My Email Open Rate Overnight

Marketing Insider Group

The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […].

Open Rate 278
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Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script | B2B

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.”

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Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […].

Open Rate 261
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It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. Most email marketing platforms record an “open” when a pixel is triggered.

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Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

The post Email Marketing Quick Tips to Increase Open Rates appeared first on Marketing Insider Group. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].

Open Rate 258