xiQ

DECEMBER 15, 2021

Redeploying Efforts to Create Thought-Leadership Content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench. We can help you.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Litmus

NOVEMBER 13, 2020

Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%. And it just wasn’t driving the amount of traffic to our content that we were used to. Open rates are now back up to nearly 40% (even better than where we were at pre-pandemic!)

Newsletter 118

Newsletter Validation Tips Open Rate 118

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Spotify uses a year-in-review email to focus the content on their customers.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. This will be an important factor for capitalizing on audiences and content in 2022 and beyond. Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation. Must Read: Why Email Marketing is Great for Inbound Leads?

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. 2 Automate Your Campaigns With automated emails getting 119% higher click rates than broadcast emails, does it really come as a surprise that the majority of brands nowadays rely on email automation?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Litmus

FEBRUARY 8, 2024

One year later, despite multiple interest rate hikes, the U.S. The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Scoop.it

JANUARY 4, 2024

That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Of those, 300 people opened it and 150 of those also clicked the link you included, directing people to a relevant landing page.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Curated content. But to get them into a habit of opening and reading your newsletter, focus on creating a format they can expect each time. Your newsletter can be anything you want—which is a blessing and a curse. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Mailmunch

JULY 9, 2021

But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? . You’ll learn how to improve the quality of your email newsletter by personalizing the content, telling stories, and adjusting the voice and tone of emails. The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Scoop.it

SEPTEMBER 22, 2020

Look back to that email in your inbox that tempted you to click on the CTA button and take action. That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. Repurpose the content. Understand the expectations of your subscribers.

Conversion 87

Conversion Optimization Content Curation 87

Scoop.it

JANUARY 28, 2021

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Content curation tools. Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Scoop.it

NOVEMBER 25, 2019

Curate and manage your newsletters with ease. Maintaining a regular newsletter often becomes difficult because you run out of things to say and content to share. Content curation can help you bypass that challenge for good. In this post, we’ll show you around and cover some essential ways you can make the most out of it.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. Here’s why too much content hurts your sales. Now you’ve got to research GREAT content, and publish only the best.”.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. Companies tend to put too much emphasis on opens and click rates. A great open rate just shows how flashy your subject line is.

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

xiQ

DECEMBER 15, 2021

Redeploying efforts to create thought-leadership content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench. McKinsey Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Liveintent

SEPTEMBER 20, 2021

” Beyond just open rates and clicks, email provides Likemind with audience signals that it can use to build segmentation strategies, deliver curated experiences, and enhance targeting for ad partners. “So the users that stay active are highly engaged and a really captive audience.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. 60% click-thru 5 – 10% of the times.

Account Based Marketing 79

Account Based Marketing ABM Curation Business 79

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Most likely, you’ll have captured an email from someone who clicked on one of your perfectly placed CTAs. These leads are ready for you to curate content for them on a regular basis. How regularly? How-to guides.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Parse.ly

NOVEMBER 15, 2018

On the other hand, people who visit the site through search spend the least amount of time: “They were looking for an answer, or either they clicked through and didn’t find it, or they don’t know us necessarily.”. We look at what content gets recurring visitors, what is bringing visitors back again and again,” Henninger said. “We

Newsletter 99

Newsletter Stats Communities Open Rate 99

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Create landing pages and pop-up forms on your website that request visitor data in exchange for high-quality content. Rather than batch blasting your email campaigns , curate smaller mailing lists and tailor your messaging to each one. .

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

xiQ

APRIL 23, 2020

Redeploying Efforts to Create Thought-Leadership Content. This will create an increased demand for fresh and engaging content, allowing companies to leverage field marketers’ untapped pool of perspective and ideas. Content Curation and Campaign Execution. xiQ Kick-starts Field Marketing’s Transformation to ABM in Days!

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Liveintent

DECEMBER 2, 2019

We receive messages directly in our inboxes, composing a feed of information curated specifically for us, which we can consume when and where we choose. It’s no surprise, then, that 72% of people prefer to receive branded content via email while only 17% say the same about social media. In fact, customers appreciate it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. In each instance, a personalized email digest was curated, daily, using xiQ’s Curation Workbench and sent via email to key purchasing influencers and decision makers in named accounts. 50 – 90% digest open rate.

Account Based Marketing 62

Account Based Marketing ABM Curation Business 62

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. 58% of consumers open their email first thing in the morning. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. How do you drive awareness and engagement with content? Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Liveintent

MAY 3, 2021

Here’s some cold, hard truth: Content, connectivity, and community are no longer optional components in any advertising strategy. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. And don’t shy away from getting specific with your content.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

xiQ

APRIL 23, 2020

Redeploying Efforts to Create Thought-Leadership Content. This will create an increased demand for fresh and engaging content, allowing companies to leverage field marketers’ untapped pool of perspective and ideas. Content Curation and Campaign Execution. xiQ Kick-starts Field Marketing’s Transformation to ABM in Days!

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143