Remove Content Remove Curation Remove Deliverability Remove Open Rate
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How Email Deliverability Affects Your Business

Marketing Insider Group

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Email deliverability is a little more technical than crafting subject lines or choosing copy for a call to action. But where to begin?

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Building a high-quality subscriber list is key for deliverability. The time savings on repetitive tasks.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. AI uses advanced algorithms and machine learning to analyze vast amounts of data and deliver highly tailored and relevant email content to individual recipients.

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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. A great open rate just shows how flashy your subject line is. As part of the report on negative metrics, I would also look at deliverability.

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Should You Build Or Buy Your Email List for Marketing?

SalesIntel

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

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How to Generate ROI from Your Newsletter

Outbrain

Here are some KPIS for Newsletters to look at: Deliverability: Email Delivery Rate : the percentage of emails that are received by the gateway servers of your subscribers’. Email Opens: the number of people who open the issue. Formatting also is a huge factor when it comes to open rates and click through rates.

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10 Email List Management Best Practices To Streamline Your Customer Engagement

SalesIntel

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders.