Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. Out of all the marketing channels available today, Likemind see email as the most valuable. How do you drive awareness and engagement with content?

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. For more inspiration, check out these highly effective welcome email examples.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points. A list is only as valuable as its contacts.

Buy 52

Buy Email Marketing Ad Building Ethics 52

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It warms subscribers up for all your future content. It’s no surprise welcome emails have the highest open rate of all emails: 53.3%

Examples 145

Examples Newsletter Template Landing Pages 145

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. Allowing users the option to opt in or decline this form of communication can lower the chance of your business being flagged as spam.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Trying to get existing databases to fully opt-in will be difficult. Consumers must be able to opt-out at any time.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Outbound Engine

DECEMBER 12, 2019

So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining top-of-mind awareness, and instead opt for DIY marketing? Do you really want to spend more of your valuable time trying to educate yourself on the ins and out of DIY marketing when qualified experts are standing by?

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

Optinmonster

NOVEMBER 11, 2023

The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. It’s a simple email that tells them how happy you are that they’ve subscribed, and then lays out some of the things they can expect to receive in their inbox. Offer emails typically have high open rates.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Scoop.it

SEPTEMBER 7, 2021

If your email subscription list has been static for too long, social media will help you to reach out to a broader pool of audiences. It will also help you opt for a service that aligns with your requirements and business size. . The first step, however, is to find out more about your audience. Attract more subscribers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

LeadSquared

MAY 16, 2019

Though it may seem complicated and time-consuming, a well planned out marketing campaign can significantly boost your revenue. Now figure out what to tell them and how. Find out when to send the message : Now, you need to know when your audience is mostly active. Curate your content : Don’t just send random messages on a whim.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. Check out our post about the best sales email subject lines if you want to see some of these tips in action. However, suppose they've only opted into awareness stage content. It should grab them.

Template 69

Template Work Management Case Studies Case Study 69

Martech Advisor

NOVEMBER 20, 2019

Table of Contents. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. Are customers opening the email, or is it being sent straight to spam? Average open rate. What Is Email Automation?

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

MAY 29, 2024

Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. Double opt-ins, and unsubscribe links in every email will help you comply with these regulations. Are you reaching out to loyal customers or trying to win over new prospects?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Adobe Experience Cloud Blog

APRIL 25, 2017

You see buyers that opt out not because they dislike the brand, but they dislike the volume. Go curate the experience for the buyer. Go curate the experience for the buyer. You need to give your whole organization the tools, training, and content to engage with your customers. We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Salesforce Marketing Cloud

OCTOBER 19, 2023

Sending them great content is a given. Email deliverability is a message lifecycle that begins with a customer’s setup (the company sending the email) and extends out to the placement of a targeted message to their email subscribers. Email deliverability has three phases: setup, connect and curate. Less often?

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. And once the content is live, it won’t require much upkeep.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Optinmonster

DECEMBER 15, 2023

Learn how to run a successful email marketing campaign Email Subscriber Someone who voluntarily opts to receive emails from a specific business or organization. This can be a single email or a series of emails aimed at achieving a marketing goal.

Email Marketing 69

Email Marketing Marketing Automation Services Marketing Management CAN-SPAM 69

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. And once the content is live, it won’t require much upkeep.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. They’re out on CNBC. They’re out on the digital space. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. “It’s 2018. Their idea?

Paid Content 108

Paid Content Webinar Metrics Brand Identity Branding 108

SendX

JUNE 3, 2020

Let us quickly go through the 4 major subcategories of online marketing: Email Marketing - Having an ROI as high as 4400%, you aim to devise email marketing campaigns that have high email open rates and segment your email list in a way that drives sales, communicates information, and increases customer loyalty.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Oktopost

NOVEMBER 1, 2022

Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. Increase SMS opt-ins with social offers. Use it to nurture leads, schedule one-on-one appointments, and send out meeting reminders, amongst other things.

SMS 114

SMS Social Media Social Marketing Campaigns 114

ConvertKit

FEBRUARY 3, 2021

Tease out their pain points and offer solutions. Understanding what resonates with your audience, knowing what they want to read from you, and then creating valuable content is the best way to get new subscribers. Always check your email open rates to see which ones perform best (so you can focus more on those topics in the future.).

ROAS 113

ROAS Newsletter Opt-out Opt-in 113

CoSchedule

JANUARY 12, 2023

Plan content: Decide on your newsletter topics and create content ahead of time. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. table of contents].

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Unbounce

DECEMBER 3, 2019

With YouTube Ads, Watch Out For: The first 5 seconds of your ad are critical for hooking your viewer. But Google’s ramping up its options, and its Discover feed serves content to 800 million users based on their interests. You don’t need a big list (or any list at all) to send targeted email promotions with high open rates.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

SmartBug Media

APRIL 29, 2019

And by automating the delivery of content, advisors are able to not only personalize the client experience, but also increase engagement and build trust. Email Content Automation Tips for Financial Advisors. Here are some email content automation tips for financial advisors: 1. Premium content download (e.g.,

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Hubspot

JUNE 8, 2017

Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". "I 3) Subscribers didn't always feel that the content was relevant to them. Improve clickthrough rate. Here's how it played out.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Content Marketing Institute

DECEMBER 14, 2017

I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme. No wonder our click-through and open rates were low and never budged. JeffLHerrmann #email Click To Tweet.

Lead Ranking 102

Lead Ranking Ideal Customer Profiles Enterprise Management B2B 102

Mailmunch

APRIL 20, 2021

If you’re getting the numbers on your performance, it’s only then that you can carve out an optimized strategy. . With that being said, you don’t have to use email marketing for sending out bulk deals. Engagement helps find out the pain points of the prospect and gives you an idea of how you can solve them. . Consideration.

Top of Funnel 68

Top of Funnel Marketing Funnels Email Marketing Ad Building 68

SendX

SEPTEMBER 8, 2020

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Want to try it out? WordLift analyzes articles and transforms text into machine-friendly content to improve the audience engagement and to increase the organic traffic of a website. Get a free trial below.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195