Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. This will be an important factor for capitalizing on audiences and content in 2022 and beyond. Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Liveintent

SEPTEMBER 20, 2021

“The segmentation for first-party data lookalikes is crucial for us, especially as we try to branch into additional categories and push new products — finding who’s buying that product allows us to really help scale user growth.” ” Leveraging email for marketing and advertising. .

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. says the content manager — and so it goes. By the time you reach the end of this article, you’ll realize what it is that’s been throttling the success of your content being shared online and three specific tactics that will obliterate this problem once and for all.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Litmus

OCTOBER 14, 2021

Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant. A great open rate just shows how flashy your subject line is. I’ve been hooked ever since.

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics. The email list can be segmented based on crucial criteria such as demographics, past purchases, behavior, and engagement.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics. The email list can be segmented based on crucial criteria such as demographics, past purchases, behavior, and engagement.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Marketing automation is the engine that makes segmentation and personalization possible at scale. That means they’re more likely to engage with the emails and, in turn, your brand.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

NOVEMBER 25, 2019

Curate and manage your newsletters with ease. Maintaining a regular newsletter often becomes difficult because you run out of things to say and content to share. Content curation can help you bypass that challenge for good. In this post, we’ll show you around and cover some essential ways you can make the most out of it.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Liveintent

DECEMBER 2, 2019

We receive messages directly in our inboxes, composing a feed of information curated specifically for us, which we can consume when and where we choose. It’s no surprise, then, that 72% of people prefer to receive branded content via email while only 17% say the same about social media. In fact, customers appreciate it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points. A list is only as valuable as its contacts.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Scoop.it

JANUARY 28, 2021

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Content curation tools. Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Parse.ly

NOVEMBER 15, 2018

We look at what content gets recurring visitors, what is bringing visitors back again and again,” Henninger said. 14% of traffic to content across the web comes from text, email, and direct sources. You can curate the content that matters most to you and your readers. Those are the people we want to become our members.”.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. How do you drive awareness and engagement with content? Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Liveintent

MAY 3, 2021

Here’s some cold, hard truth: Content, connectivity, and community are no longer optional components in any advertising strategy. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. And don’t shy away from getting specific with your content.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Marketers who segment email lists increase email marketing revenue by 760%. 74% of people hate being shown irrelevant content, which makes personalization incredibly important to a great email marketing strategy.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Marketing 261

OCTOBER 12, 2018

It allows granular segmentation and personalization. ” You may be familiar with some of these challenges: Under pressure to come up with fresh and exciting articles every month and deliver the right content to the right audience at the right time. .” Also, use your segmentation strategy to inform the objectives.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Valasys

JANUARY 21, 2020

The following are some essential benefits of assimilating Martech solutions in B2B marketing: 1) Hyper-Personalized Content Enhances Customer Experience: According to Salesforce , an astounding 72% of B2B buyers expect companies to personalize communications in ways that suit their needs. An irrelevant email can adversely impact open rates.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. One study showed that the average open rate for welcome emails is 82 percent, so it’s important to maximize a personalized welcome message.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Scoop.it

JANUARY 4, 2024

That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Image created by author Click-to-open rates (CTOR) measure the percentage of people who simply open your email compared to those who click an email link.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

Adobe Experience Cloud Blog

MARCH 16, 2018

Marketing automation platforms have long been a valuable tool to help teams track leads and subscribers via various profile segments, measure ROI, and give marketers a complete view of the customer lifecycle. Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Outbound Engine

DECEMBER 12, 2019

It takes a great deal of valuable time and effort to create email content or curate content for social media sharing, and those tasks are just the tip of the iceberg. In fact, 52 percent of B2B marketers say finding time to focus on content marketing is a real challenge. Pitfall #1: Loss of Time and Money.

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

Optinmonster

NOVEMBER 11, 2023

Offer emails typically have high open rates. Furthermore, open rates for marketing emails hover right around 18 percent. So, if you want your email to be one of the few that’s actually opened, you need to give free value now and again. It’s that the content they’re sending isn’t differentiated enough.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Lake One

JUNE 11, 2020

Focusing your email marketing efforts and curating a select list of people will help with overall performance. List segmentation allows you to pull contacts that meet certain criteria based on the information that’s in your database. TL;DR (Also Known as Key Takeaways): Segment your lists. Emailing all your leads?

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

ConvertKit

AUGUST 4, 2021

It warms subscribers up for all your future content. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Emails take your audience from noisy social media feeds to individually curated inboxes. One or more links to your most popular content.

Examples 145

Examples Newsletter Template Landing Pages 145

SendX

MAY 17, 2021

A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Martech Advisor

NOVEMBER 20, 2019

Table of Contents. It lets you spend more time on framing and designing the best possible communication, and not on iterative tasks such as hunting down email IDs, segmenting customers, sharing repeated follow-ups, and so on. Are customers opening the email, or is it being sent straight to spam? Average open rate.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” To garner such high response rates I imagine the inner message also needs to be handwritten.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Content Standard

JUNE 27, 2015

Emails with a name in the subject line earn better open rates; consumers favor websites that offer personalized suggestions. The benefits of personalization are intuitive: the more tailored the content, the more interested consumers will be. Like Coke, Disney is generating highly personalized content across marketing channels.

Personalization 40

Personalization Planning Brand Identity Branding 40

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. Why is our week segmented into working days and weekends? According to their research, Tuesday emails get the highest open rate (from 19,9%). A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Act-On

NOVEMBER 27, 2023

You can then segment your audiences and create personas. And finally, you can create a basic email workflow, map content based on the buyer’s journey, and eventually move on to more complexity, like A/B testing and scaling efforts. Without a way to segment customers based on actions, workflows were frustrating and time-consuming.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

LeadSquared

NOVEMBER 8, 2016

To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time. How can I get good open rates? list segmentation.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. higher open rate than those that aren’t. When I sit down to write an article, I have a pretty standard routine. The Takeaway.

Personalization 101

Personalization Brand Identity Branding Planning 101