Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

Marketing Insider Group

APRIL 2, 2024

Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. It’s like giving your visitors a shortcut to your content , reducing load times significantly. Remember, every second counts.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Optinmonster

MAY 2, 2024

is a URL service provided by Meta that redirects people to a person, page, or conversation in Messenger. Related Content: How to Create a LinkedIn Business Page (and Why You Need One). But most of them fall into 3 broad categories: Content Delivery. Or, let them pull the content themselves. Lead Generation.

Facebook 81

Facebook Paid Search Agency Business Click Rate 81

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

FEBRUARY 25, 2023

Who knew that content cannibalization was a hotly-debated issue? Let’s look at content cannibalization and how to fix it. What is content cannibalization? What is content cannibalization? Content cannibalization is when you have more than one page targeting the same or similar keywords. As it turns out, it is.

SEO 97

SEO Content Keywords Tagging 97

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. First contentful paint. DOM content loaded. using the origin URL originally stated upon setup of the data connector. Add automated DeepCrawl data to a Google Sheet. First input delay.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

MARCH 11, 2024

Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Optinmonster

JUNE 1, 2022

Are you looking for a fast way to index your content? It’s an instant way to inform search engines about the recent content changes on your website. In this article, you’ll learn how to add the IndexNow feature to your website and boost your content indexing process. Why Should You Add the IndexNow Feature?

Lead Scoring 80

Lead Scoring Lead Ranking API Content 80

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article.

Facebook 175

Facebook Tools Content Marketing Content 175

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is a silent killer of a thriving website’s search engine rankings. In some cases, duplicate content will also cause you confusion, especially when accidental content duplication happens. Read this guide to learn what duplicate content is, why it occurs, how it affects SEO, and how to fix it.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. This ensures that your survey popup only displays to interested visitors who are already engaged with your content and will have an opinion about it to share. First, go Display Rules and add a new condition. Get Started With OptinMonster Today!

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Do your research Approach your podcast like a blog’s editorial calendar.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

seo.co

MARCH 1, 2021

Ever since December of 2019, mixed content has been effectively blocked by Google Chrome. The truth is mixed content is often hard for users to detect – and many webmasters don’t even know what it is or how it works. What Is Mixed Content? A webpage with mixed content is one that contains both HTTP and HTTPS material.

SEO 125

SEO Lead Scoring Lead Ranking Content 125

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 65

Lead Scoring Lead Ranking SEO eCommerce 65

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

PureB2B

APRIL 27, 2021

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords. There would be no SEO without content to begin with.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords. There would be no SEO without content to begin with.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Valasys

SEPTEMBER 29, 2022

You post your content on your website, and when someone needs that info, the website shows it to them. The availability of the right content at the right time to someone who needs it is possible due to web indexing. Web indexing refers to the process where a search engine adds the content of the web to its index.

Work Management 52

Work Management Content Marketing Management Internet Marketing 52

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 116

Features Content Marketing Content SERP 116

Brightedge

OCTOBER 11, 2022

Having control over your website is empowering, and taking a firmer grasp of how your content is indexed will lead to broader and faster visibility in search engines. Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs.

Practices 127

Practices Trends Best Practices API 127

Lake One

MAY 14, 2020

Do you know how many people genuinely enjoy your content? Sure, you might have a handful of comments and a few people emailing you to say they enjoyed your content. But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. New Backlinks.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Optinmonster

JULY 28, 2022

UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Content (utm_content) distinguishes similar content or links within the same ad, such as during split testing.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

Only B2B

DECEMBER 8, 2020

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 1 Content Distribution. Content Marketing. Image Source: CoSchedule.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Litmus

FEBRUARY 5, 2021

To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders. Table of Contents. ICS calendar files. Calendar links.

Class 143

Class Display Tagging Paid Search Agency 143

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. The RebelMouse CMS is built for creators.

Google 102

Google Keywords FAQ Custom Publishing 102

SmartBug Media

MAY 2, 2023

If your collection pages include "Add to Cart" buttons for your products, those events are not tracked—meaning you have incomplete data on your users' behavior. The solution is to add some custom javascript to send the "Added to Cart" event to Klaviyo on collection pages via their API. Add “https:” to your image URL.

API 52

API Verticals Pricing Price 52