Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Quick Takeaways.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Martech

DECEMBER 12, 2023

Any new DAM process should have a goal of alleviating a pain point or removing unnecessary workflow from a user’s plate,” said Horodyski. An overview of the entire workflow of your organization’s DAM will help you decide whether a new process will help the team or set it back. Am I alleviating or adding to the DAM workload?

Digital Asset Management 112

Digital Asset Management Process Work Management Customer Surveys 112

Litmus

MARCH 11, 2024

Although you can’t edit the code of an email after it’s sent, there are a few things you can do to correct the content in the email. This includes updating image files, adjusting live content, redirecting URLs or links, and clarifying messaging on the landing page. Question 4: Does the error affect all your subscribers?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

OCTOBER 19, 2023

Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta). This tool saves time and also completes an often-overlooked step in report and workflow creation, summarizing and explaining the use of each tool.

SMS 110

SMS Bundling Terms and Conditions Opt-out 110

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

Transparency 62

Transparency Social Media Work Management Efficiency 62

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Marketing Insider Group

AUGUST 20, 2020

To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. Create KPIs that align with your content goal to understand its true ROI. Create KPIs that align with your content goal to understand its true ROI. This fact reflects in their content.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SmartBug Media

JANUARY 25, 2024

First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Just think about it - being able to publish directly on Instagram Reels, schedule the first comment, and tag locations - all these can significantly enhance our marketing strategies. They've rolled out some pretty cool features for Instagram.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. These insights help brands personalize content for marketing and advertising. This makes it smarter, faster and more efficient with time.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

MAY 11, 2021

If you want to optimize your processes, your social media approval workflow is a great place to start. How approval workflows strengthen agency-client relationships. Approval workflows promote more active collaboration between you and your client’s teams. Typically, you’ll be working with a set approval and publishing schedule.

Efficiency 130

Efficiency Paid Search Agency Advertising Agencies Generation 130

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

JUNE 28, 2023

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? Research examples of content calendars.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 49% use generative AI tools at least once a week; 11% daily.

Marketing AI 93

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 93

SmartBug Media

JULY 12, 2023

Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. Next, add an if/then building block to your workflow. Now, with one click, the SDR assigned to this account can call Ryan at the moment he’s engaged with important website content.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. Next, add an if/then building block to your workflow. Now, with one click, the SDR assigned to this account can call Ryan at the moment he’s engaged with important website content.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Acrolinx

DECEMBER 1, 2022

Publishing substantial volumes of technical content is a hard grind. In organizations with large teams and complex review workflows, the process can be time-consuming and frustrating. Without robust … Continue reading "Ixiasoft and Acrolinx on How Technical Content Creators Can Save Time and Duplicated Effort ".

Content 98

Content Organization Process 98

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Here are four tactics to help your team adapt.

Work Management 133

Work Management Marketing Strategy Marketing & Strategy Marketing Management 133

Oktopost

APRIL 26, 2024

With employee advocacy, your lawyers can post thought leadership content that showcases their legal knowledge and enables them to build trusting relationships with potential clients. A recent Oktopost study found that legal services posted significantly less advocacy content per day than other sectors.

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

MARCH 24, 2022

The integration was developed with access to the alpha version of Meta’s augmented reality publishing API. They can then be published from VNTANA directly to the Meta catalog. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards. Why we care.

Facebook 128

Facebook Paid Search Agency Ads API 128

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event.

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

NOVEMBER 27, 2023

Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content. Publish videos and posts with more than four images to your personal LinkedIn accounts. This feature is in addition to the workflow “Needs Review” tab.

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

DivvyHQ

OCTOBER 12, 2022

Within many companies, the initial drafting of a content asset is only a small step in a much larger workflow that results in a published piece. Multiple rounds of edits, revisions, and compliance reviews can add days and even weeks to your content production lead time. How can this be streamlined?

Process 90

Process Ad Building Content Product 90

Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Content is king. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process. This is where content curation comes in.

Curation 103

Curation Content Validation Copyright 103

Buffer

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Content 86

Content Newsletter Social Media Linkedin 86

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. That’s a big problem, of course.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

Outsourcing your content gives you access to specialized expertise, cost-effective options, and better scalability. However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. That’s a big problem, of course.

Business 52

Business Guidelines Content Advertising Agencies 52

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Contently

MARCH 3, 2020

When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. You can still publish content at the speed of news. Trust me.).

Creativity 124

Creativity Fulfillment Paid Search Agency Transparency 124