Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Navigating digital transformation. A few more trends. How to engage prospects. And I agree.

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Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

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The Mx Group

JULY 10, 2018

As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation transcends the boundaries between marketing, sales and product. Ask These Questions First!

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Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021.

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Hubspot

OCTOBER 11, 2021

Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone. Generally, a digital consultant wears many hats.

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Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation.

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Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

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Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. 5 trends you need to know in furniture e-commerce A rapidly evolving industry comes with trends that are equally dynamic. What is furniture e-commerce?

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TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? It doesn’t need to be short-term either.

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Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

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Seismic

MAY 17, 2019

Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. Today we’re talking: digital transformation. CIOs] need the right support to survive and thrive in a digital economy. If you missed Part 1, you can catch up here. Make sense, right?

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Thinkers360

MAY 6, 2024

5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 7 Tom Haak HR Trend Institute Contact Tom Haak Score: 43.19 15 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 35.05 5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

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B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Biznology

JANUARY 21, 2021

It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. Stay tuned! Gurmeet Ahluwalia. Former global banking executive; advisor to Minister of Innovation, Canada.

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Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Change management: CX transformation often involves significant organizational change.

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ANNUITAS

NOVEMBER 29, 2023

While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. All of this leads to a fundamental problem when it comes to digital transformation. It is not surprising.

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Hinge Marketing

DECEMBER 12, 2019

In this post, I’ll try to help you understand the market trends that are driving the interest in this technology, as well as some of the strategic ways it can help. The Major Trends in Marketing Automation. This trend is clearly impacting professional services, as detailed in our most recent High Growth Study.

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ClickZ

DECEMBER 14, 2020

The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. We end with a list of key trends and recommendations from our luminaries. The two-panel session looks at COVID’s impact on ecommerce and the current state of ecommerce transformation.

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eCommerce Trends Top of Funnel Amazon 141

Conductor

JANUARY 5, 2022

A study taken at the start of the pandemic showed that just 5% of respondents in the UK used telehealth services at the time, but 58% said they would consider using digital health services if available to help minimize the spread of COVID-19. Read on to learn which trends make the list. Trend #1: Workplace wellbeing.

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Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

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Contently

JANUARY 4, 2019

Digital Transformation. Digital transformation is the low-rise jeans of business buzzwords—a dead ’90s fad that’s now coming back with a vengeance. Digital transformation. According to The Guardian, nano influencers are “digital citizens” (gag) with 1,000-5,000 followers.

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Contently

JANUARY 11, 2023

Whether this person is a part-time consultant or a full-time manager who will oversee the day-to-day of your personalization strategy, you want someone who has technical expertise with your platforms. One thing is certain: if you use personalization correctly, the extra personnel spend will return multi-fold to your business.

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Personalization Top of Funnel Business Enterprise Management 217

Kaon

MAY 5, 2020

Transformative CEO Customer Experience Award for Digital Transformation. Gavin was joined by other transformative CEOs from visionary companies like Marriott International, UNICEF, and Deloitte Consulting. This signaled an industry shift to engagements that focus on value-based selling versus product selling.

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Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

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Thinkers360

MARCH 1, 2024

In this edition, we speak with Maria Villablanca Co-Founder and CEO, Future Insights Network , a fast-growing network of over 130,000 manufacturing, supply chain, and digital transformation leaders. We build our content on the back of these conversations and it also keeps me up to date with the latest trends.

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Digital Marketing World Forum

NOVEMBER 7, 2019

Today, he leads the Widen Consulting team and partners with marketing and creative professionals to focus on human-centered transformation projects that leverage services such as martech strategy design, change management, and process optimization. We’re super excited to see you hosting your session in Amsterdam!

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Contently

JUNE 5, 2018

That same sentence could belong to the latest trend piece published in Forbes, Inc., The idea of digital transformation isn’t new, but as marketing needs have evolved, so, too, have the people in charge of them. .” That’s David Court, writing for McKinsey Quartley , in an article published over 10 years ago.

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CMO Digital Transformation Gartner Stats 167

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. Joining the bandwagon that is the digital transformation has never been more important. .

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Studies Peer-to-peer Marketing AI Digital Transformation 163

Martech

NOVEMBER 18, 2022

The survey was taken by over 220 buy-side ad investment decision makers at brands, agencies and some consultancies. Meanwhile, the digital transformation of advertising continues, including the recent and ongoing acceleration of digital out-of-home (DOOH) , and advertisers are taking notice. Why we care.

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Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Digital Maturity Matters. 5 " – Julia Ahlfeldt , Julia Ahlfeldt CX Consulting. Average revenue per user.

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Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

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Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. Prashant Mali [MSc, LLB, LLM, Ph.D.]

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Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

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Onalytica B2B

SEPTEMBER 15, 2017

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. Location: Irvine, Orange County, California.

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Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Business (discussion and guides on management, digital transformation, and leadership). Industry (trends and stories of how real companies are using cloud technology).

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Tony Zambito

MAY 4, 2020

Changes that can be characterized as casting away of old habits, accelerating recent trends, and creation of new behaviors unforeseen. Digitization. Trends related to digitization and digital transformation will accelerate. Trends related to digitization and digital transformation will accelerate.

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ClickZ

DECEMBER 10, 2019

Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. The 12-step approach to marketing strategy.

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Marketing Insider Group

FEBRUARY 15, 2021

We look at trends, factors impacting the industry, and data, to start. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. Set up a quick consultation , and I’ll send you a free PDF version of my books. We write about content marketing, so do thousands of other websites.

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