Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Get access here.

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Tony Zambito

MAY 4, 2020

Changes that can be characterized as casting away of old habits, accelerating recent trends, and creation of new behaviors unforeseen. Digitization. Trends related to digitization and digital transformation will accelerate. Trends related to digitization and digital transformation will accelerate.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! The transition from traditional tech and AI startup to Turing’s AI-driven services. Phil Walsh: AI.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Thinkers360

MAY 6, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 Score: 35.53 16 Professor M.S.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Conductor

JANUARY 5, 2022

That puts the UK healthcare technology market #3 in the world, with only the U.S. Those three cities account for more than 65% of UK health tech investment and over 25% of the entire European digital health market, according to data from London & Partners and Dealroom. Read on to learn which trends make the list.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. 5 trends you need to know in furniture e-commerce A rapidly evolving industry comes with trends that are equally dynamic. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Biznology

JANUARY 21, 2021

It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. Change management communications, employee and leader engagement, communications, and marketing.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? It doesn’t need to be short-term either.

Consulting 40

Consulting Enterprise Management Work Management Marketing Management 40

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) 4 Patrick J. Score: 58.84 Score: 32.62

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Martech

AUGUST 16, 2022

“To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference. 4 digital trends for nonprofits. Artificial intelligence (AI) and machine learning (ML).

Marketing AI 83

Marketing AI Organization Digital Asset Management Touchpoints 83

Salesforce Marketing Cloud

OCTOBER 5, 2022

Accelerating digital transformation is another key. Providers can improve experiences with automation, artificial intelligence (AI), and analytics (known as A3) tools that remove mundane tasks and let employees focus on work they find rewarding. 3 trends impacting telecom employment. Get started now.

Customer Satisfaction 52

Customer Satisfaction Work Management Cross-Selling Digital Transformation 52

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 322

CMO Work Management Paid Search Agency Planning 322

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

nDash

DECEMBER 14, 2020

The writers below can chat about everything from cybersecurity to blockchain to machine learning and artificial intelligence, and everything in between. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. AI and machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Bannerflow

JANUARY 29, 2020

Across Europe, in-housing is now surpassing its previous “trend” label and fast becoming a necessity. In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Featuring the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe.

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. Strategy #1 — Become a “digital disruptor”. Adoption of digital & content marketing techniques is up dramatically over the past three years. Strategy #2 — Research your target markets frequently. They do research frequently.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. If You’re Not Investing in AI …. Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

BenchmarkONE

MARCH 22, 2019

Sales and marketing technology changes quickly. Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. The CRM Consultant. Artificial Intelligence, CRM and Sales Prediction.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Request a complimentary consultation from our subject matter experts.

Peer-to-peer 52

Peer-to-peer Lead Scoring Lead Ranking Ethics 52

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech Advisor

NOVEMBER 19, 2019

It’s the releasing of the trends for 2020. Sadly, the publication of trends started six months ago, most pedestrian advice, already past its use-by dates. Brand Keys has predictively identified seven real trends which marketers should attend to, says, Robert Passikoff, Founder & President, Brand Keys, Inc.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation tools.

Digital Transformation 80

Digital Transformation Marketing AI Marketing & Strategy Work Management 80

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. Why wouldn’t they be?

Marketing AI 102

Marketing AI Analytics Enterprise Management Planning 102

Hubspot

FEBRUARY 8, 2023

If you're looking to level up your sales team’s performance, turn to artificial intelligence. Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. What is AI in Sales? AI gives your team instant access to data.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Meanwhile, artificial intelligence, such as IBM’s Watson or Salesforce’s Einstein, is being promoted as the future of business intelligence. Why Salesforce?

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60