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The State of In-housing 2020: Creativity and ROI Flourishing

Bannerflow

Across Europe, in-housing is now surpassing its previous “trend” label and fast becoming a necessity. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. A remarkable achievement!

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

A message about a SaaS tool, for example, will be much better received from a digital transformation expert on LinkedIn over the brand itself. A recent study showed that B2B brands could realize an 11x return on investment with influencer marketing over the return on other marketing tactics.

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

Roger Cole , a CRM consultant at reseller CPiO, elucidates the significance of CRM software as follows : “The big benefit of CRM is the visibility of everything relating to customers going on in your company. The analytics & reporting feature allows marketers to figure out which actions fetch them Return on Investment (ROI).

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Four Tips for Overcoming Digital Transformation Content Challenges 

Martech Advisor

And, while content is a vital part of any business, if employees can’t easily find, modify and reuse important materials, this could result in wasted time and money, says, Dr. Ian Synge, Principal Consultant, Copyright Clearance Center. Learn More: How to Make Digital Transformation a Reality. Get Rid of Content Silos.

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

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AI and maching learning in marketing analytics: A revenue-driven approach

Martech

This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys. Why wouldn’t they be? This is where AI and ML are game-changers that put this idea of composability into overdrive.

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Persona-Centric Product Messaging for SaaS Marketers

SmartBug Media

Use the following details to find trends and position your product accordingly: Their role in their organization. This could fall into digital transformation, depending on this persona’s current team and technology environment. Their goals and pain points. How they will be using your software.