ClickZ

DECEMBER 10, 2019

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech.

Work Management 83

Work Management Press Marketing Management CMO 83

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Hubspot

FEBRUARY 8, 2023

Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. In this post, you’ll learn everything you need to know to get started with AI in sales — what it means, why you need to leverage it, and 5 powerful applications for your sales process.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Zoominfo

MAY 13, 2020

The same pattern will likely repeat when humans beat back the coronavirus; already, there has been massive digital transformation occurring at companies, based on new data from ZoomInfo. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date? Agile Processes.

Enterprise Management 213

Enterprise Management Work Management Marketing Management Resource Management 213

Zoominfo

MAY 13, 2020

The same pattern will likely repeat when humans beat back the coronavirus; already, there has been massive digital transformation occurring at companies, based on new data from ZoomInfo. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Resource Management 130