chiefmartech

MARCH 23, 2017

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. One of the reasons that they produced this ebook was to promote the upcoming MarTech conference — May 9-11, 2017 in San Francisco. What can I say?

Lead Gen 44

Lead Gen Work Management Conference Webinar Metrics 44

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Valasys

MAY 24, 2024

Are you looking for new ways to boost your marketing and attract more leads? It’s like hosting a mini-conference but online. Let’s dive into some practical ways you can use webcasts to make your marketing efforts more effective and attract more potential customers. Webcasts might be the solution you need.

Webcast 40

Webcast Lead Generation Lead Scoring Lead Ranking 40

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. ROI by Lead Source.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes. What Is A Marketing Inquiry?

Lead Ranking 261

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 261

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

SendX

JUNE 16, 2020

If it is a high-ticket sale, you might want to invest in a good webinar or conference. Automate & Scale Quickly An email drip campaign is a series of emails you send after someone signs up for your free guide/ebook, a free trial, demo, or another resource you offered. And of course, collect their email when they signup.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. One of the major benefits of using a CPL campaign is omnichannel marketing.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. ROI by Lead Source.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper!

Top of Funnel 104

Top of Funnel Tools Planning Content Marketing 104

Circle Studio

DECEMBER 6, 2018

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. Create an eBook from a series of blog posts and vice versa .

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else.

Resources 171

Resources Research B to B Advertising Agencies 171

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? A clear, specific, and tangible offer is one of the primary factors in a successful email.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

AUGUST 15, 2013

I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame.

Content Marketing 100

Content Marketing Content Conference Twitter 100

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Sage Marketing

SEPTEMBER 2, 2020

That’s what happened when flights and major conferences were canceled around the world. One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. After a few online events, it was clearly not going to accomplish the same ROI.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Martech

FEBRUARY 28, 2023

Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations. How did you get into marketing — or indeed into agile? Download the free ebook here.

Planning 104

Planning Paid Search Agency Advertising Agencies Work Management 104

Velocity Partners

NOVEMBER 22, 2023

So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. So they lead with it in their marketing.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. They currently hold a market share of 87.81 appeared first on Marketing Insider Group. Google is still king.

Paid Search Agency 334

Paid Search Agency Advertising Agencies Ad Agencies SEO 334

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

B2B Marketing Directions

FEBRUARY 18, 2023

"MarTech is marketing." Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. And martech has become integral to marketing execution. That's what 'martech is marketing' really gets at." You've got to be able to execute on it.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. Health plans can use the same tools and techniques to implement a more member-focused strategy.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. time at the conference. It’s not about selling: This is a conference full of marketers, who know all the tricks in the book so a regular sales pitch just doesn’t cut it.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Writing on the Web

FEBRUARY 7, 2014

The problem with going to a conference is that I always come away with a to-do list a mile long. Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Georgia McCabe is an expert in social media marketing for authors and others.

Conference 100

Conference Distribution Social Media Course 100

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. While the podcast looked at the mechanics of building trust through using authentication protocols like BIMI and providing value to your subscribers, it also touched briefly on a concept pulled from the very first Litmus conference: trust banks.

Spending 126

Spending Opt-out Opt-in Trust Marketing 126