KoMarketing Associates

JUNE 16, 2015

Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Example Callout: Find Us At EXAMPLE CONFERENCE Booth 24. Brand Communication Statements.

Advertisements 120

Advertisements Advertising Ads CTR 120

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. And data shows that the number of events are increasing and that attendance at shows is increasing too.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. He noted that booths look the same with little differentiation and are staffed with untrained talent. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SpotMe Blog

FEBRUARY 2, 2022

The type of event or conference, and the goals you have are critical factors. Attending a regular company town hall vs. attending a user conference is not the same experience. For the user conference, I probably want. They offer features such as conference registration and attendee agenda management. a calendar invite.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Kaon

JANUARY 8, 2016

” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions? Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Porch Group Media

NOVEMBER 16, 2022

Charlie: I had the opportunity to meet Charlie at a trade show, and it was just by happenstance that we happened to sit next to each other and started talking about our different businesses and what we do as you do in those networking opportunities. Michelle, we haven’t heard from you yet. Anything you measure, you can improve.

First-Mover Advantage 52

First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. that content development is the top priority of most marketers—edging out brand differentiation. How many phone calls or video conferences were set up from those download requests?” “How Figure 1: Top marketing priorities across all industries. But why is it a dilemma?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. 2021 was a significant growth year for social selling.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. 2021 was a significant growth year for social selling.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Circle Studio

MARCH 12, 2020

How they differentiate winning firms from similarly qualified competitors. Conferences and trade shows attended. Role in the selection process (technical buyer, project manager, procurement officer, influencer, end-user, etc.). Key factors in shortlisting and/or selecting a firm/solution. Why they do or do not buy.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In many events or conferences, they don’t have an established core audience that would come back year after year. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Kaon

JULY 31, 2015

Now, more than ever, marketers must deliver solutions that sales teams (and customers) can use directly, enabling them to shorten sales cycles, better articulate competitive differentiation, and improve their win rates. This is where a cross-platform, digitally interactive platform comes in.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

PureB2B

MAY 30, 2022

Challenge #4: Decline of Traditional Sales Tactics In the pre-pandemic world, trade shows, conferences, and in-person visits were a major part of healthcare tech sales. Personalized marketing will demonstrate you are truly in-tune with the requirements of your prospects. to address specific needs.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

The Mx Group

FEBRUARY 22, 2018

We were very pleased to accept a 2018 Killer Content Award on February 21 at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, Arizona, on behalf of our client Tempur Sealy. 3D renderings showcase each distinct layer of the mattress to give potential customers a clear view of the product’s differentiation.

Ad Exchange 48

Ad Exchange Trade Show Content Conference 48

B2B Marketing Directions

MAY 31, 2020

Virtually all in-person B2B conferences, trade shows, and other marketing events have been cancelled through the end of this year. As the benchmark reports show, we have developed a substantial body of knowledge about how to do webinar marketing effectively.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Is it differentiated and memorable? For many, a lot of current business has been put on hold. Opportunities in the pipeline have been cancelled or delayed. Is it compelling? Is it easy to navigate?

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Hinge Marketing

JANUARY 9, 2020

For B2B marketers, research is a differentiator that can separate your content from the overwhelming good and bad content that we talked about earlier. When most of us think about commissioning research, we think we need to learn about our competitors, help us gauge perception and awareness, and develop differentiators and messaging.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

FEBRUARY 26, 2018

For example, high-growth firms listed the top five most impactful marketing techniques as networking at targeted conferences, trade shows and events; providing assessments or consultations; providing demos, either in person or through digital channels; using a proposal took kit; and speaking at the aforementioned conferences.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Hinge Marketing

APRIL 1, 2020

And the context of professional services, the strongest personal brands are those that have not only a reputation for, but also high visibility around what the B2B marketplace prizes most: differentiated expertise. You’ll need to build up a speaking resume before most national conferences and trade shows will consider you.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

Hinge Marketing

MAY 23, 2019

Buyers may not be at your conference or stop by your booth. Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. But the differentiator that I think will capture the attention of any corporate or firm leadership team will be the significant impact on revenue.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hubspot

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. Key Technology: VERYX Food Sorting.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

AUGUST 24, 2018

I first encountered GoVideo about a year ago at a conference put on by the American Association of Inside Sales Professionals (AA-ISP). So I found myself at the conference sitting in Vidyard’s session on video sales, looking for new ways to stand out while prospecting and selling. I came back to the office fully fired up.

Video Marketing 78

Video Marketing Viral Marketing Trade Show Outreach 78

Content Marketing Institute

JANUARY 12, 2018

Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. The PR, influencer, and analyst relations teams are laser-focused on developing earned coverage of differentiating viewpoints across myriad digital channels. New product launch?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Kaon

MAY 5, 2020

Showing a boring slide presentation is even less effective on a video conference than having it presented to you in an in-person meeting around a conference room table. In 2018, Kaon’s big data analytics showed global trends of increased user interactions by as much as 28%, year-over-year. Why Kaon Interactive?

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Hubspot

JANUARY 31, 2018

Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. Hardware and software were also much more differentiated a few decades ago and were only updated annually, so the choice between one product and another was higher-stakes. Trade shows.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Hinge Marketing

DECEMBER 7, 2017

They attend networking events, treat prospects to meals or rounds of golf and travel to conferences and trade shows to get more face time with their buyers and potential referral sources. They are usually well differentiated. How you differentiate your firm. Without question, this approach works.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Envy

SEPTEMBER 25, 2019

Additionally, Yuval and his partners meet entrepreneurs in international trade shows,conferences, and other networking opportunities. With so many cybersecurity startups chasing a limited number of customers, marketing is the only way that companies can differentiate themselves.

Startups 72

Startups Advertising Agencies Budget Programs Paid Search Agency 72

BDB

AUGUST 4, 2023

Witnessing the trends in stand design, samples and handouts is endlessly fascinating, as is the opportunity to connect with our clients, colleagues, and friends from the worlds of trade publications, food production, nutritional science and beyond. But when everyone is ‘green’, can it be argued that no one is anymore?

Sample 26

Sample Trade Show Trends Verticals 26

LeanData

MARCH 21, 2017

Walk any trade-show floor and vendors begin to all blur together. There’s little differentiation. Visit TOPO Summit for more information about the conference for sales and marketing leaders on April 12-13 at San Francisco’s Pier 27. The challenge every SaaS company faces is standing out in a crowded industry.

Best Practices 76

Best Practices Business Storytelling Trade Show 76

Lead Liaison

NOVEMBER 17, 2022

With the TechsyTalk Global conference, most content was designed around what the attendees wanted to talk about. Where an in-person audience will have lunch or bathroom breaks, fill that space with entertainment for virtual audiences, and that is how you will differentiate between audiences again,” suggests Liz. Networking.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

Hinge Marketing

FEBRUARY 2, 2022

In years past, much of the education would have occurred at trade shows, conferences, or special events. They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing managers should spend at least 20% of their time interacting with their audience by joining sales calls, attending conferences, and interviewing customers. Product marketers gain this insight by reading industry materials, attending trade shows, and following influencers and analysts. Spending Time with Sales.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

The Effective Marketer

JANUARY 11, 2010

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Bluetext

MARCH 10, 2021

The precipitous decline in print publications , combined with the impact of COVID-19 and budget cuts on the federal agency buyer’s ability to travel to attend industry conferences, trade shows and seminars has flipped traditional marketing models on their head.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Kaon

MAY 28, 2020

Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

The Effective Marketer

MAY 10, 2010

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100