ViewPoint

MAY 30, 2012

He notes that they’re also finding out with their sold out Conversion2Content conference that people still like to get together physically and hear from people. And Andrew says that getting better measurement is a real competitive differentiator.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Webbiquity

MAY 17, 2022

Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method. Differentiate your brand without disparaging competitors. Therefore, companies need to focus on developing different strategies instead of trying to make old practices work in a new setting.

Organization 303

Organization B2B B2B Sales Training 303

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Differentiating professional services is hard. For a services business, I’ve found that getting involved in the community via attending events as well as sponsoring and speaking at conferences has been invaluable. Take an IT services business for example.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Marketing Proposals 254

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. That survey was taken in good economic times. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Storytelling 147

Martech

SEPTEMBER 27, 2021

You’ll see Apple is using this as a brand value differentiator there. She added, “I would say about two decades ago, the biggest differentiator you could provide for your services would be a price differentiator or quality differentiator. More from the MarTech Conference >> Trust through transparency.

Privacy 113

Privacy Lead Scoring Lead Ranking Ad Building 113

Marketing Insider Group

JANUARY 21, 2022

Think about your unique value proposition and key differentiators. For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them. The same is true for your audience. Use the Right Hashtags.

Social Media 326

Social Media Organization Media B2B 326

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. The key to ensuring reliable metrics is differentiating between tools that highlight potential vs. actual results. Trade Associations and Conferences.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Asserts one memorable differentiator (more is not better). ? Differentiates solution decisively with comparison to alternatives. ? Feedback and sign-offs specified. ? Realistic deadline established. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Hinge Marketing

FEBRUARY 10, 2014

When firms decide to identify their differentiators, the story tends to take a certain predictable shape. Stop me if you’ve heard this one before… Everyone sits down around the conference table and shares their thoughts on the big question: How are we different from our competition? Choose an approach to differentiation.

Differentiation 48

Differentiation Validation Work Management Lead Ranking 48

Martech

NOVEMBER 1, 2021

“As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference. Watch the full presentation from our MarTech conference here (free registration required). ” What’s wrong with basic CMPs?

Marketing Management 102

Marketing Management Privacy Conference API 102

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Account Based Marketing 92

Account Based Marketing ABM Planning Paid Search Agency 92

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics. What it is.

Ethics 136

Ethics Trust Marketing Ad Building Planning 136

Hinge Marketing

MARCH 3, 2014

Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Building Your Differentiation Strategy. Passing the Differentiation Test.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Advertising Agencies 48

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket. Fact: Nope.

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

Top Rank Marketing

FEBRUARY 12, 2024

Presenting at a conference or industry event provides brands with direct access to an engaged and relevant audience. Including unique, authentic views and insights from experienced experts differentiates your content from AI, while aligning to Google’s E-E-A-T quality-rating guidelines.

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Butler asked. Relatability.

Personalization 114

Personalization Opt-out Conference Opt-in 114

Vision Edge Marketing

NOVEMBER 16, 2021

Sometimes it is the non-product messages that resonate the strongest, and are your key differentiators and value. ‘We asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. Study your competitors.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Martech

MARCH 30, 2022

That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. speaking at The MarTech Conference. speaking at The MarTech Conference. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Denise Campbell of AbbVie speaking at The MarTech Conference.

A/B testing 100

A/B testing Work Management Multi-Touch Attribution Marketing Management 100

Webbiquity

AUGUST 4, 2020

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Those scores were then combined to produce an overall rank. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Brightedge

OCTOBER 28, 2022

A lot happened in search over the last month, starting off with Google’s annual search conference Search On , which happened in late September. Google Ads are now more differentiated and will likely cause shakeups in click-through-rates. Google’s “Search On” Annual Conference. What does this mean for marketers?

SEO 52

SEO CAN-SPAM Differentiation Click Rate 52

Nuvi

MAY 29, 2019

The Feedback Economy emerged as a dominant theme throughout the conference, resonating with almost 300 attendees from industries such as automotive, retail and healthcare. Google’s partnership with Reputation.com was also highlighted as key to helping businesses compete in the Feedback Economy.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Martech

MARCH 22, 2022

It also renamed itself Stoli to differentiate itself from the entirely separate Stolichnaya vodka made in Russia and owned by the Russian government. That sold a lot of bottles for a long time but is now biting the brand right in the sales figures. Stolichnaya is now making a big point that it’s from Latvia.

Co-Registration 79

Co-Registration Conference Differentiation Internet Marketing 79

Martech

SEPTEMBER 15, 2022

It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand. Register here for The MarTech Conference — Sept. Those logos will only be displayed when both the email and the logo are properly authenticated. It’s virtual and free!

Paid Search Agency 85

Paid Search Agency Deliverability Validation Vendors 85

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “Oftentimes, it’s those differentiated experiences that help your brand stand out from the pack and create more momentum in that customer journey,” she said.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Part of my advice for marketers to “get out there” has included events and conferences.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Exo B2B

OCTOBER 10, 2023

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? And that’s where his conference took a completely different turn. In fact, the title of her conference was: “ Stop Telling Stories! Exciting, but also confronting.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Contently

MARCH 22, 2021

NBC had the rights to air all of the games in the American Football Conference (AFC). CBS had the crown jewel—the rights to the National Football Conference (NFC) and the country’s most popular teams: the Cowboys, 49ers, Packers, Giants, and Bears. ABC had Monday Night Football. In particular, hire journalists.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Informing Differentiators as a Healthcare Vendor The study is straightforward in its conclusion that healthcare vendors need to differentiate themselves from both EMR solutions and other vendors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

xiQ

APRIL 1, 2020

Physical events, business conferences, and in-person meetings have been pushed back indefinitely and the global markets are in freefall. As the exodus moves towards digital mediums, intelligent personalization will become a key differentiator that will distinguish between good and very bad sales. Differentiate. Drive agility.

Marketing Budget 87

Marketing Budget Tips Allocation Budget Programs 87

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.”

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Martech

AUGUST 30, 2022

Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. Obviously it’s going to get better and better, and I think this is where you start to get competitive differentiation,” said Campbell.

Ad Building 102

Ad Building Privacy Ad Exchange Brand Identity 102

Tomorrow People

JUNE 14, 2022

Data sharing: Conferences and other similar events give you a chance to network and swap information with competing firms, formally or informally. This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique?

Analysis 156

Analysis Work Management Effectiveness Marketing Management 156

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. The key differentiator between boring and engaging events may lie in the way they bring viewers into the experience.

Top of Funnel 93

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 93