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How to Use Pinterest Hashtags to Build Your Brand and Drive More Site Traffic

ClearVoice

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong. Here's what you need to know about hashtag best practices for @Pinterest.

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The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Share of Voice refers to the percentage of the market your brand owns in comparison to your competitors. People using your unique hashtags in their posts. Theoretically, then, if the number of searches for your brand and/or products is increasing, so is awareness of your brand. Share of Voice. This could be in the form of: Articles.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Engagement: How many likes and comments does your competitor’s content get.

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13 social listening tools for your brand in 2023

Sprout Social

You can use the platform to track specific hashtags and keywords as well as identify relevant influencers. You can track conversations containing specific words, phrases and hashtags. It lets you track specific TikTok accounts, hashtags and videos to gather granular insights. The pricing for Exolyt starts at €199/mo.

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How to Boost Your ROI During a Content Drought

Webbiquity

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

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Best Free Social Media Analytics

TrustRadius Marketing

Key features in the free version include: Brand mention alerts Keyword tracking Industry benchmarking Insights on social media posts Analytics and tracking for hashtags Real-time customer conversation across social media Integrations with third-party analytics tools. See a full comparison of FollowerAudit plans here. Followerwonk.

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Six Tips for Building Trust and Humanizing Your Brand

Webbiquity

Their product comparisons are very useful, but they also have a Sleep Studies section in which they answer all sorts of interesting sleep-related questions, from the best time to take a shower to how your alarm affects your sleep. Each Night is a great example of a company that offers a lot of very valuable content on its website.