Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Give Back to Your Community. If you haven’t considered doing a volunteer activity or involving yourself in the community , it is well worth the try.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Search Engine Journal

SEPTEMBER 16, 2022

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The combined company will have a massive, fast-growing […]. The post Adobe Buys Figma For $20 Billion appeared first on Search Engine Journal.

Buy 97

Buy Press Creativity Communities 97

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. Interviews.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In September 2021, they launched their social-first community initiative: Scene In Black. Some Black people are queer.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Versium

FEBRUARY 21, 2023

FEBRUARY 22, 2023 As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy when working with third-party vendors.

Privacy 40

Privacy Tools Advertisements Advertising 40

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. His four previous books about social media and online communities include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching and Social Marketing to the Business Customer.

Press 50

Press Peer-to-peer Amazon BtoB 50

seo.co

OCTOBER 4, 2021

Instead, focus on articles that are important to your community, such as those related to an upcoming event. For example, your neighborhood might have a Community page on Facebook or a Group on LinkedIn. These community pages have a much more personal feel, and will likely attract more people to your brand. Press Releases.

SEO 97

SEO Content Press Domain 97

Navigate the Channel

OCTOBER 31, 2023

The BSC Jerry Rouleau Awards for Excellence in Marketing recognize the best digital marketing product and print advertisements in the industry that markets systems-built construction to consumers or a product/service to the building systems community. 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

DECEMBER 7, 2021

It’s been really exciting to kind of come full circle and get plugged in and involved with the Twin Cities Startup community. Tom: Yes, it really is a great community , and the folks at BETA do an excellent job with that every year. So I’ve been enjoying it all. The Product. And so we plan on doing much more of that.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities.

Communities 71

Communities Work Management Press Act-On 71

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles. And the truck is not even launched yet!

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Vidyard

JANUARY 8, 2021

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. In 2020, those efforts multiplied as Vidyard shifted its Community Social Impact Program to support new, urgent needs brought on by the ongoing, global pandemic.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. In 2020, those efforts multiplied as Vidyard shifted its Community Social Impact Program to support new, urgent needs brought on by the ongoing, global pandemic.

Education 65

Education Communities Work Management Tools 65

Televerde

MARCH 11, 2024

These narratives are inspiring, and I deeply admire women who see their previous incarcerations not as shame but as symbols of courage for our community. I wonder where their advocacy for systemic changes that would support my community is. However, this pressing issue often goes unnoticed in many DEI discussions.

Ethics 52

Ethics Communities Paid Search Agency Press 52

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities.

Communities 65

Communities Work Management Press Act-On 65

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Distribute press releases locally to attract local links. Just make sure your release is newsworthy.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Champion Communications

JULY 24, 2023

This rebranding initiative has proven to be a lead generation powerhouse for the brand, with the Barbie company securing over 100 new partnerships in the build-up to the highly anticipated movie release this July.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

SmartBug Media

JULY 4, 2023

PR involves a range of tactics and channels, including media relations, press releases, press conferences, events, public speaking engagements, crisis communication, and community relations. It encompasses both online and offline channels to reach and engage with the target audience.

PR 98

PR Planning Marketing Management Public Relations 98

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, content creation is a vital component of inbound marketing strategies.

Public Relations 69

Public Relations Brand Identity Branding PR 69

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business.

Communities 74

Communities Lead Scoring Lead Ranking Paid Search Agency 74

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business. Community 4.

Communities 65

Communities Lead Scoring Lead Ranking Paid Search Agency 65

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Community engagement Engage with partners, influencers, existing customers, and online commentary to amplify ‘buzz’ and drive greater awareness around the product launch.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

ClearVoice

MARCH 19, 2021

Crafting pitches and press releases. Press releases are longer-form communications that follow a set format and can be posted online. Unpaid communication is often perceived as more authentic and trustworthy than paid advertising campaigns. Press mentions are viewed as news and not self-promotion.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Outgrow

OCTOBER 7, 2021

Participate in discussions and contribute to the community you actually belong to. 6 Build a Community through your Blog. These blogs must provide value and make your prospects feel that they really are a part of a community. 8 Distribute Press Releases and Create a Press Kit. Videos are a massive hit!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue.

Press 28

Press Template Public Relations PR 28

Biznology

NOVEMBER 26, 2013

Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? How much time before you release your new staff members from double-secret work quarantine? And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Marketing Insider Group

MAY 17, 2021

Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Keep the event platform open to build a year-round community. You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

seo.co

JANUARY 23, 2022

If you have a “news” or “press” section of your website (and you actually use it to publish newsworthy information), this option is perfect for you. You can also submit individual articles or press releases. Distribute Your Own Press Releases. Submit newsworthy press releases regularly for the best SEO benefit.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The possibilities are endless.”.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

ClearVoice

MARCH 14, 2024

You can do this by analyzing their websites for sections highlighting partnerships, checking their social media accounts for any mention of partners, searching press releases , gathering insights from peers and industry insiders, and so on. Doing so also broadens your understanding of the latest trends in your industry.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Paul Gillin

OCTOBER 3, 2014

.” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. B2B communities journalism' com , Janes360.com

Communities 50

Communities Verticals B2B Domain 50

Valasys

MARCH 14, 2023

5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one. Press releases are a relatively affordable outreach strategy. The free 7-day trial, clear and reasonable pricing options, and friendly support receive high marks from users.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Optinmonster

MAY 16, 2023

Build a connection with that community, reply to the threads, solve the problems of others, and give your advice and suggestions because Google loves discussions ! Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78