ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

AUGUST 12, 2021

Referencing leading studies on the technologies available for understanding and fighting infectious diseases, the Corning Life Sciences team provides an expert summary of the progress made so far and explores how the scientific community can overcome the challenges that await in the next decade.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Scoring 137

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2%

Social Marketing 97

Social Marketing Webinar Metrics Social Media Marketing & Strategy 97

Porch Group Media

MAY 27, 2021

In Influencer Marketing Hub’s research, when asked why brands use social media, 69% of respondent stated they use it for brand awareness. Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting content 43% – Increasing community engagement.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Let’s look at some specific lead generation strategies for bringing in organic leads. 11 Organic Lead Generation Strategies That Really Work. That’s why our first strategy is audience research. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Single Grain

JULY 13, 2023

Many tend to believe that marketing information strategies are losing their potency. With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 90

Work Management Marketing Management Training Vendors 90

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

SnapApp

SEPTEMBER 15, 2015

Interactive content adds spice to your typical offerings, complementing long-form content and multiplying its impact in your community. Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Strengthen Two-Way Communication. Build Engagement & Community.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

JULY 22, 2020

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Scale Your Marketing. Sales and marketing alignment.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed. Referral programs.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Onalytica B2B

JULY 18, 2018

He advises Ovum enterprise clients on how to rationalize data management and analytic strategies as the goal posts are moving. Advisory services where brands seek independent review of their positioning, messaging, strategy, and product roadmaps are key opportunities for collaboration.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Outgrow

AUGUST 6, 2021

Giveaways on social media work best as a top-of-the-funnel lead generation strategy. Through these, you give your audience what they don’t have – your best practices and the secret sauce behind your profitable campaigns. . Podcasts, interviews, and webinars are interesting lead generation techniques. – A free tool!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

FunnelEnvy

FEBRUARY 19, 2024

A common desired conversion is to capture email addresses for email marketing. Key Strategies for High-Converting Awareness Landing Page Hook Them with a Captivating Headline. Use clear, concise language that addresses your target audience’s pain points. Frictionless Lead Capture. Clear Call to Action (CTA).

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ViewPoint

JUNE 6, 2013

Half of those buyers trust professional associations, online communities and industry organizations as important sources for content. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other. Sign up for our emails here.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

APRIL 10, 2017

But follow-up video content—thought leadership videos, webinars, tech talks, testimonials, promotional teasers, etc., This is the “flipped funnel” ABM model devised by Sangram Vajre , CMO of Terminus and founder of the #FlipMyFunnel community. Download our white paper. Explainer videos can start a conversation.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Invest in email marketing. Invitations to exclusive webinars.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Webinars: These live presentations are usually about an hour and are a great way to engage current and potential users in real-time online. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Directive Agency

MAY 29, 2019

It also is the foundation that the firm’s strategies are built on, which is utilized across their portfolio of over 75 clients. “I’ve ” The Digital Summit Series aims to serve as the definitive community for digital marketers across the U.S. This approach has catalyzed Directive’s growth by 300 percent year-over-year.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. Register for a webinar , a seminar, or a newsletter. Can you come up with a better Inbound Marketing Haiku ?).

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Martech

DECEMBER 28, 2022

If you have followed my writing at all, you know I’m passionate about innovative B2B marketing and can’t wait for us all to move away from lengthy solution briefs and white papers that nobody but us are reading. Many of these platforms boast an active community of virtual space dwellers.

Trends 108

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 108

B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Stand out by providing them with valuable, insightful content that resonates with their audience. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Customer Experience Matrix

APRIL 24, 2015

It does this through a network of publishers who put a Bombora pixel on their Web pages, which lets Bombora track activities including article and video viewing, white paper downloads, Webinar attendance, on-site search, and participation in online communities.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Biznology

OCTOBER 21, 2016

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. You just have to be thoughtful about your content-gating strategy and not lead with it.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Porch Group Media

AUGUST 18, 2021

Groceries, clothes, medicine, toilet paper, pet supplies, home improvement, cleaning supplies, school supplies – the list is simply endless. Download our Success Kit for Omnichannel Marketing and gain access to some of our most informative resources on omnichannel marketing trends, strategies and tactics. The Rise of Online Shopping.

Ethics 64

Ethics Amazon Loyalty Paper 64

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Build your email subscriber list. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

SnapApp

SEPTEMBER 19, 2017

In their research Millennials are more likely than other generations to rely on their personal networks for recommendations than the expert advice of a company representative like other generations. . We found that Millennials prioritize company values and community engagement over specific product details or features. . .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

Vision Edge Marketing

NOVEMBER 12, 2013

Community . White papers and tradeshows may be far more important in the early stages of the government-agency buying process, whereas webinars and videos of the system in use are more important in the early stages of the buying process for the emergency services sites. . Connection . Conversation . Consideration .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

SnapApp

MAY 27, 2014

First, a wide range of “active” calls-to-action allows you to appeal to a broader section of your target audience. Some prospects will respond to “Download This White Paper”, and an additional subset will respond to “How Well Do You Know Best Practices In Promoting Webinars”. Download our white paper to learn more: . .

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48