Sprout Social

MARCH 22, 2022

This year, a 30-second spot during a Final Four game is up to $2 million , with total ad spend breaking away above $1 billion. Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. That’s the age-old question.

Brand Identity 83

Brand Identity Branding Paid Search Agency Advertising Agencies 83

Envy

AUGUST 2, 2022

Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. Having a list of interchangeable hashtags means you can test and try a few combinations until you hit the sweet spot. Psst, you can even tag your video with a specific trending sound but put it on mute.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Oktopost

APRIL 21, 2022

Tagging brands in their own social media posts. ? Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag.

Content 118

Content User-Generated Content FAQ Social Media 118

Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram. See how that works?

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Buffer

MARCH 30, 2023

View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community. Organize your posts Another plus to a series is that it can allow you to organize your content more effectively.

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Convince & Convert

JANUARY 20, 2015

When building your editorial calendar, you should be tagging your posts based on the theme it’s representing. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

Ad Frequency 151

Ad Frequency Social Media Tagging Communities 151

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Remember: Instagram listening is about more than @mentions, comments and #hashtags. What is Instagram listening?

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. With Oktopost, you can organize content by campaign and utilize tags for granular reporting to understand which topics resonate and at which funnel stage. But analytics are only as good as what you do with them.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

and $49.99 – quite the steal, considering the three-digit price tags on Lim’s usual wares. A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Know Your Influencers. Learn from Your Blunders.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

BenchmarkONE

MARCH 3, 2021

This is a great way to inform your followers about something quickly and make sure you tag the source for some added exposure. . Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

Social Media 60

Social Media Webinar Metrics Tips Media 60

BenchmarkONE

MARCH 3, 2021

This is a great way to inform your followers about something quickly and make sure you tag the source for some added exposure. . Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

This is a great way to inform your followers about something quickly and make sure you tag the source for some added exposure. . Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Sprout Social

DECEMBER 10, 2018

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Optimizing your Pinterest for business via photo tags and links instantly makes your Instagram content searchable for the long-term. Experiment with evergreen and trending hashtags.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

Social Media 155

Social Media Buzz Marketing Management Social Marketing 155

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Yes, Tom Hanks—and not just because of his calming presence.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Huptech Web

OCTOBER 6, 2023

It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand. One has a ton of five-star reviews with photos of happy customers using it, and the other has nothing but a price tag. And that FOMO can push ’em to take action.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Buffer

APRIL 9, 2019

Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Create automation rules to get messages into the right spots. Tag with any tag. Move to Community folder. Move to Community folder.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Hubspot

MARCH 10, 2020

In regards to social media, this means that you're using the right hashtags for your area and tagging the locations in your posts. Be involved in the community. While promoting your business locally can seem like a hard task, just being involved in your community can make a big difference. Use traditional methods.

Promotion 95

Promotion Business Loyalty Hubspot 95

Valasys

SEPTEMBER 21, 2021

This then led to many artists and musicians showing support for Spotify through the campaign’s hashtag – #Spotify2019Wrapped. By introducing a dedicated hashtag for the campaign, #ShotoniPhone, Apple was able to encourage its users to share photos and videos from around the globe. Sleep Channel – Casper.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. They’ve tagged their sponsor. Again, they’re tagging other profiles of affiliates (people that helped them create this video).

Social Media 83

Social Media Media Television marketing eCommerce 83

Buffer

NOVEMBER 12, 2019

The hashtag campaign “Opt Outside” has been a hit. . In fact, according to Twitter Business, ad recall is 60 percent higher if a brand does something as simple as placing the logo in a consistent spot. These little things – logo placement, color, font, hashtags — they make a difference! .

Social Media 69

Social Media Social Marketing Planning Media 69

Hubspot

FEBRUARY 1, 2021

Because it’s difficult to measure ROI on visibility alone, consider sprinkling more concrete perks such as a spot in your newsletter, a guest post on your company blog, and a backlink from the sponsorship page. Create a unique event hashtag. This will create a unique brand voice and give attendees an account to tag in their posts.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

JULY 12, 2016

As a host, you’re able to establish your brand as an authority in your industry and build a sense of community. We’ve also included insights from Sprout Social’s community outreach manager Sarah Nagel who hosts our awesome #SproutChat each week! Hosting a Twitter Chat. Follow these tips to get started. Sprout Social.

Twitter 97

Twitter Communities Network Marketing Tips 97

Optinmonster

MAY 27, 2020

Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot. Use social media hashtags and trends to find users posting content related to your brand. On the other hand, these platforms are probably not as effective for B2B sales.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Hubspot

NOVEMBER 5, 2019

While promoted posts look like an average post with a simple tag stating they're promoted, the native ads look more like traditional ads to make it clear to users that the content they're seeing is paid for. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Paid Content 94

Paid Content Research Product Youtube 94

Content Standard

DECEMBER 1, 2014

Ben and Jerry’s is constantly regramming photos posted with related hashtags, as well as focusing on building brand awareness by promoting new and unique flavors through Instagram to generate buzz. Similar to Ben and Jerry’s, Starbucks focuses on nurturing customer relationships by regramming posts with Starbucks-related hashtags.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Brand Identity Branding 40

Sprout Social

AUGUST 24, 2020

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. There’s also confusion over the purpose of a hashtag in marketing.

Tagging 145

Tagging Intent Keywords Twitter 145

Sprout Social

OCTOBER 24, 2023

These insights help you understand optimal caption lengths, hashtags and content formats. Brand24 helps you measure the effectiveness of your campaign with hashtag analytics. Beyond hashtag volume, it keeps track of metrics such as reach and engagement. This paints a clearer picture of how your campaign hashtags are performing.

Linkedin 109

Linkedin Analytics Budget Programs Top of Funnel 109

Hubspot

MARCH 22, 2016

We don't recommend taking a new one on the spot.). Here are a few examples for inspiration: WeWork : "WeWork provides you with the space, community, and services you need to make a life, not just a living.". You can also use this space to encourage some action, like using a certain hashtag or clicking a link in your bio.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Landing Pages Social Networks 28

SocialPilot

DECEMBER 7, 2023

Google’s site crawlers are great at spotting high-ranking keywords and phrases, automatically pushing content that includes them further up the organic search string. Optimize Your Video Hashtags Hashtags continue to appear all over social media. The key here is to get specific with your hashtags.

Youtube 86

Youtube Optimization SEO Video Marketing 86

Sprout Social

OCTOBER 24, 2023

These insights help you understand optimal caption lengths, hashtags and content formats. Brand24 helps you measure the effectiveness of your campaign with hashtag analytics. Beyond hashtag volume, it keeps track of metrics such as reach and engagement. This paints a clearer picture of how your campaign hashtags are performing.

Linkedin 75

Linkedin Analytics Budget Programs Top of Funnel 75

BenchmarkONE

SEPTEMBER 8, 2020

The more thought you put into your Instagram captions, the more likely you will hit that engagement soft spot with your audience. Be super clear in what you want your followers to do, like, “Tag a friend who needs to see this” or “Leave a comment letting us know [XYZ].” Make Your Hashtags Count. More on all of these later.

Tagging 84

Tagging Social Media Trust Marketing Interactive Marketing 84

QuanticMind

JULY 11, 2017

Visual search tagging – E-commerce companies are using AI-powered systems to better categorize and tag products in their catalog. I’m excited about the visual recognition tools and how they are able to tag images and video. Selected responses to the survey are below. The billion dollar question!

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40