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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Voice Searches: Go to the Head of the Class. Make It All About the Customer: World-Class CX. It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. In other words, it’s all about the now.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Does the partner offer strategy and consultation, content creation, or both? In contrast, startups and other lean organizations with limited in-house marketing personnel—as well as organizations whose marketing leadership lacks experience guiding branded content strategy—may have an urgent need for strategy-level consultation.

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Instructors Share Insider Tips for Helping Salesforce Concepts Stick

Salesforce Marketing Cloud

In-person classroom learning, with peers and instructors all together in one physical space, is now rare. In-person classroom learning, with peers and instructors all together in one physical space, is now rare. And our amazing instructors have continued to deliver expert-led classes to a global audience, in more than 13 languages.

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Demonstrating the value of social to your CFO

Sprout Social

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership. What are you trying to accomplish?

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All About Tech Bars in Higher Ed

Webbiquity

The consulting service hired was tasked with training students to become digital consultants at the tech bar. The consulting service hired was tasked with training students to become digital consultants at the tech bar. What is the raison d’etre of a tech bar on a college campus? Yes, it is that simple.

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Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns

Biznology

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. They came into class the first day and sat where they felt comfortable. If they had friends in class, they sat right next to them. Teamwork is challenging.

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It’s Women’s History Month, How’s Your Company’s Performative Activism?

Biznology

I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. all while supremely, stunningly pregnant.