Convince & Convert

MARCH 28, 2024

Applying Voice of Customer Data to Improve Business Outcomes By leveraging voice of customer data across key areas of the customer experience, you can make smarter, more informed decisions that drive real business results. Encourage your team to analyze the situation and brainstorm ways to improve for future initiatives.

Allocation 144

Allocation Validation Lead Ranking Lead Scoring 144

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 83

CMO Enterprise Management Planning Work Management 83

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Here are tips for various marketing channels: 1. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app.

Merchandising 116

Merchandising Marketing Analytics Tools Conversion Lead Ranking 116

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Martech

OCTOBER 4, 2023

Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly. Immersive experiences: Gamification and tiered structures make loyalty programs interactive, allowing brands to engage with customers between transactions.

Loyalty 118

Loyalty Touchpoints Mobile Marketing Interactive Marketing 118

Salesforce Marketing Cloud

JANUARY 17, 2024

One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” ” Extensive research shows that customers, both new and old, want more than just coverage and affordability.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Salesforce Marketing Cloud

APRIL 25, 2024

The customer reaches out on their preferred customer service channel – voice, video, email, chat, or even self-service option like a customer portal. Of course, such a seamless customer experience doesn’t just magically happen. Here are some benefits you may experience for consistently great customer service: Brand loyalty.

Work Management 52

Work Management Service Customer Satisfaction Lead Ranking 52

Top Rank Marketing

JANUARY 3, 2024

Resolution 1: Lead with Authenticity While Embracing AI Why It’s Important: In the digital marketing realm, blending AI efficiency with authentic human interaction is crucial. How to Implement: Make sure your brand’s unique voice and personal touch shine through in every AI-enhanced interaction.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. Do I need to wait?’”

Loyalty 119

Loyalty eCommerce Buzz Paid Search Agency 119

Martech

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. Digital engagement is how your company interacts with potential and current customers across digital channels.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Stevens & Tate

MARCH 7, 2024

Consistency in your messaging and visuals across digital and social media channels not only reinforces your brand’s core values and promises but also fosters a sense of reliability and trust among your audience. Consider hiring specific social media influencers that can reach your desired target market.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? Getting personal can also go a long way in delivering exceptional experiences for customers. Still, about 24% are slightly or very thrilled about leveraging AI in social media interactions.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. This facilitates easy collaboration between teams enabling you to manage social media conversations at scale, and provides your customers a seamless customer experience.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 121

eCommerce Enterprise Management Paid Search Agency Marketing Management 121

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value. 67% of the buyer journey happens on digital channels. As per Deloitte , B2B buyers exhibit diverse digital behaviors. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. Are you providing them with the information they need when they need it on the channel they’re searching for it? When brands don’t take steps to make the experience relevant, it results in lost customers.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Salesforce Marketing Cloud

AUGUST 28, 2023

On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. As AI becomes more integrated into marketing strategies, human oversight is critical to making customer interactions feel meaningful and authentic. Are marketing trends moving too fast?

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

NOVEMBER 19, 2021

One of the most frustrating things for customers is a fragmented brand interaction. 59% of customers will leave a brand that they love after just two or three negative interactions.”. 59% of customers will leave a brand that they love after just two or three negative interactions.”. Interactive videos. Dynamic PDFs.

Personalization 138

Personalization Paid Search Agency Work Management Conference 138

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. However, these channels are managed and promoted independently, with limited coordination. Multichannel.

Touchpoints 124

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 124

Martech

DECEMBER 7, 2023

Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform. It engages customers across channels, personalizes interactions, and integrates external data. LogRocket’s Galileo AI analyzes user experience data and identifies key areas of friction.

Marketing AI 113

Marketing AI Multi-Channel Customer Satisfaction FAQ 113

Martech

MARCH 14, 2024

Will my interactions with them leave me feeling misled, too? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel. Still, you’ll also want to make sure any conversation or content they engage with is a positive experience.

Marketing AI 127

Marketing AI Work Management Marketing Management B2B Thought Leadership 127

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

JULY 17, 2023

AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect. Real-time interaction management (RTIM) platforms share similar characteristics with CJO, though they are generally driven more by the business need to communicate something specific at the moment.

Marketing AI 98

Marketing AI Personalization Marketing Automation Services Enterprise Management 98

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? AI for improved experience and operational efficiencies. So improved AI chat technology can lead to greater insights about customers’ needs, and these insights can be used to improve overall customer experience (CX).

eCommerce 120

eCommerce CMS Development Marketing AI SMS 120

Stevens & Tate

SEPTEMBER 20, 2023

Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Valasys

APRIL 25, 2024

Multichannel support is when a business makes multiple channels available for its customers to communicate with them. The commonly used channels are phone calls, website or in-app live chats, social media , emails, online community forums, and website help sections. This will avert negative publicity and keep customers satisfied.

Business 40

Business Customer Satisfaction PR High Quality Lead 40

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

Digital Asset Management 116

Digital Asset Management Personalization Enterprise Management Tagging 116