Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. More than just comparing different categories of content, Anyword enhances decision-making by letting you select the metrics that define success for your campaign. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Adobe Analytics bases the data on one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Get MarTech! Processing.

Pricing 113

Pricing Price eCommerce Analytics 113

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The Moz Blog is easily sortable by topic category so users can quickly access relevant content.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Convince & Convert

FEBRUARY 9, 2024

We’re talking about a shift from intuition-based decisions to data-driven strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Lead Data Enrichment “We need more leads.” “We We’re not there yet. We may never be.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Navigate the Channel

OCTOBER 4, 2023

It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. You likely have a website and are exposed to at least the basic analytics. However, data doesn’t mean anything without specific goals and analysis – it is just a collection of numbers.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Consumers spent $12.7

eCommerce 98

eCommerce Pricing Price Amazon 98

Martech

JULY 20, 2022

Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions. Get the daily newsletter digital marketers rely on.

Work Management 98

Work Management Enterprise Management Marketing Management Touchpoints 98

Martech

JUNE 17, 2022

You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily directly interact with along their journey. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Processing.Please wait.

Organization 128

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 128

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. LinkedIn: David Raab (9.6K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Automation Services 121

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 121

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Account Based Marketing 109

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 109

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Valasys

JULY 31, 2023

By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Read next: IAB Tech Lab updates ad formats for CTV and digital video.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S.

eCommerce 109

eCommerce Pricing Price Distribution 109

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

DECEMBER 18, 2023

Analyzing campaign performance data. Digital asset management. In addition to the AI tech itself, the only new component to the operational framework beyond these four foundational pillars is a shared data set — a collaborative prompt library. Dig deeper: Making data the foundation of your digital asset management system 3.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Difficulties in market positioning for a unique offering.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Building a flexible data model A flexible data model requires clear definitions and field types.

Digital Asset Management 102

Digital Asset Management Work Management Marketing Management Tagging 102

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As a business journalist who’s reported on brand news for many years, I can say that digital targeting has finally turned a corner. What defines customer journey analytics? . Read more here.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Privacy Touchpoints 102

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. And in the world of digital marketing, meaningful conversations translate to lasting connections and business growth. A marketer gathers, analyzes, and acts on data.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 58% of business leaders believe that more effectively leveraging social media data and constantly adjusting social media strategy to the evolving needs of customers will give companies a competitive advantage.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Vidyard

DECEMBER 10, 2020

But as we’ve all grappled with the abrupt shift to a digital-only business world, this year has been an incredible one for the rise of video in business,” says Tyler Lessard, Chief Video Strategist at Vidyard. Explore the 2020 winners by category below: . Runners-Up: The Knot Worldwide, Tech Data. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Offers precise tracking and analytics for data-driven decisions.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. Here’s where conversational AI comes in. Retailers will take a headless approach to commerce. “In

eCommerce 119

eCommerce CMS Development Marketing AI SMS 119

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. These include marketing operations solutions, customer data solutions and digital customer experience solutions.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

Martech

DECEMBER 13, 2021

The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”. The expansion of customers’ digital lives has created an explosion of data from increased digital activity across more touchpoints. Data sources. Decisioning in action.

Automation 98

Automation Lead Ranking Lead Scoring Mobile Marketing 98

ClickZ

AUGUST 14, 2020

Content & Experience is the top-performing marketing technology category. Content & Experience is a category that has stood tall as the marketers’ choice throughout the survey until August. Below is the list: SEO (Category – Content & Experience). Email marketing (Category – Content & Experience).

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. The answer lies in the data behind it. Let’s embark on this data-driven journey to elevate your content game. A significant portion of content falls into the average category, indicating room for optimization. Writing, analytics, video, and SEO.

Statistics 79

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 79

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! Digital Out-of-Home.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Blue Flame Thinking

JANUARY 3, 2022

Blue Flame Thinking has been helping organizations find their better since 1965 by developing right-sized websites and marketing programs that allow clients to modernize their digital footprint and deliver best-in-class CX. The professionals at Blue Flame Thinking are experts in transforming a client’s digital presence into a global dream.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? What exactly is “The Digital Firm” you ask? Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . B2C digital marketing strategies.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115