Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Casey Hibbard's blog Stories that Sell.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? She is also adept at content marketing, international web marketing and social media marketing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Zoominfo

JULY 19, 2022

Opt-in consent is required for sending emails for the purposes of direct marketing, or when an email is sent to more than 50 recipients. An unsubscribe link is required for all outreach and marketing emails. Belgium Belgium requires informed consent when sending marketing emails. Soft opt-ins are allowed.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. Building a Business Case for Better Marketing.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Martech

MAY 24, 2023

. “Is this person a daily user, so they can give you candid feedback; or is this the product owner, based on a specific product like Salesforce or Adobe; or is this person the leader of a category of products like advertising solutions or direct marketing channels?”

Paid Search Agency 104

Paid Search Agency Ad Building Advertising Agencies Planning 104

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

AUGUST 16, 2019

It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

DiscoverOrg

MARCH 29, 2018

It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual. In any case, assuming the GDPR does apply to you, read on. Direct marketing as a legitimate interest.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Leadspace

NOVEMBER 16, 2022

If done well, you’ll have precise segments that you can further hone-in on over time with activation, engagement and other account or buyer personalization like products owned, industry or use case context. In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign.

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Porch Group Media

JANUARY 23, 2023

So, it may not be the right timing With direct mail, the piece is sitting on the table when I get home. But if an email follows it or even precedes it in some cases, I have an immediate opportunity to click through. I think email gives you a great opportunity and is critical in any direct marketing type.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. According to Content Marketing Institute, 80% of B2B marketers utilize content marketing for lead generation.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. A New Generation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Blue Flame Thinking

MARCH 7, 2023

The platform’s team considers criteria like the variety of digital marketing services offered, client reviews, case studies, past recognitions, and more. Each year, Clutch presents its awards to the highest-performing service providers after a thorough evaluation is conducted.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Case Study 52

Zoominfo

AUGUST 16, 2019

It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual. In any case, assuming it does apply to you, read on to see how GDPR affects marketers. That’s right.

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

Zoominfo

AUGUST 16, 2022

But that’s not the case for small businesses, or for behind-the-scenes data like the ownership and operational structures of global companies. But some of these are easier to come by than others. For example, profile information is readily available online for any large, public company with a significant web presence.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

PureB2B

MAY 30, 2022

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Direct Response Coach

OCTOBER 23, 2013

In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing'

Lead Generation 100

Lead Generation Direct Marketing Advertisements Advertising 100

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Non-existent or deficient business case. How will your marketing metrics change?

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Binary Demand

JUNE 22, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. In this case, outsourcing B2B data can provide several benefits: Companies can save money on infrastructure, software licensing, and staffing. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

AUGUST 2, 2018

Less than 20 percent of marketers create a brief for every email to set goals and establish KPIs – why do you think this is the case? He has written more than 3,000 posts and articles about email marketing trends and best practices. Do you see any improvements coming in the near future?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Convince & Convert

APRIL 21, 2015

This not only changed the location of online/social interaction from owned to leased, it changed the entire strategic underpinning for the effort from customer relationship-building, insight generation, and advocacy strengthening to a much more direct marketing and revenue-oriented style of social (in many cases).

Social Media 165

Social Media Media Social Networks Communities 165

Martech

AUGUST 25, 2021

From there, the goal is to extend that identity capability across use cases ranging from traditional direct marketing to measurement of paid media. Brands, in many cases, need to know exactly who they are talking to – for example, to make a rebate offer or a firm offer of credit.

Brand Identity 102

Brand Identity Branding Domain Mobile Advertising 102

PureB2B

MAY 30, 2022

For those of you who have been frantically working on upping your account-based marketing game, nurturing clients and improving your one-on-one, targeted marketing, it may sound like just another trend to keep up with – just as you’ve become used to doing things this new way, there’s an even newer way to do things, and it’s huge!

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

PureB2B

MAY 30, 2022

For those of you who have been frantically working on upping your account-based marketing game, nurturing clients and improving your one-on-one, targeted marketing, it may sound like just another trend to keep up with – just as you’ve become used to doing things this new way, there’s an even newer way to do things, and it’s huge!

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

chiefmartech

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Assumes 1920 hours of one person-year of effort in both cases.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Only B2B

MAY 22, 2020

Before deciding on a company, you must first go through their portfolio, recent case studies, and testimonials. In the United Kingdom, membership of the Direct Marketing Association (DMA) is a testament to the standing of telemarketing companies and showcases their standing within the industry.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Often, organizations have a lack of data to prove marketing’s success.

Marketing AI 121

Marketing AI Marketing Attribution Work Management Marketing Management 121

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. Why Focus Groups Don’t Work for Direct Marketing. But for direct mail, they’re notoriously unreliable. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Fortunately, this is not the case. On the Surface: What GDPR Means for B2B Marketers. Luckily, B2B marketers only really need to worry about two of them.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. Feedback from reputable sources can alleviate concerns and sway purchasing decisions.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Binary Demand

JUNE 19, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. In this case, outsourcing B2B data can provide several benefits: Companies can save money on infrastructure, software licensing, and staffing. Data Integrity: It focuses on data accuracy, consistency, and completeness.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

The Customer

MARCH 24, 2021

Marketers need a data-driven but holistic approach like customer personas to refine strategy, direct marketing execution and educate other stakeholders ? Case Studies. Case Study 1: Consumer Retail Engagement and Growth. Case Study 2: B2B Capital Sales Engagement and Growth. about customers. A leading U.S.-based

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52