Launch Marketing

APRIL 10, 2024

LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. When planning your social media content calendar, include content that links back to your website, whether it is to a blog, press release, gated asset or product page. Portray Customer Stories.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Automate this by linking a press release feed from your online service. You are blogging, aren’t you?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

Marketing Insider Group

APRIL 6, 2021

Create a group on LinkedIn or Facebook. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Navigate the Channel

JULY 13, 2023

Write a brief intro to an issue and link to a case study that demonstrates how you and your team approached a problem, challenge and solution. Maybe the myth in your industry is that only baby boomers use Facebook or only young people use Tik Tok, or only those under 30 years of age make purchases on mobile.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Convince & Convert

MAY 27, 2014

In return they asked for pictures on Instagram, Facebook, and Twitter. The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! What I am suggesting is that Hollywood Branded provides us with a valuable takeaway with this case study: Reaching out to the RIGHT people at the RIGHT time.

Word of Mouth 147

Word of Mouth Case Studies Case Study Outreach 147

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. If Facebook is critical to your brand, then Instagram reels can have a ripple effect on your Meta outreach strategy. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc.

Paid Search Agency 130

Paid Search Agency Ads Brand Identity Branding 130

Outgrow

JANUARY 21, 2021

Case Study: Miele wanted to leverage star collaboration in order to promote their range of kitchen products and the ICG team made it possible. Case Study: Woods helped Health by Nature (a publication house) to create awareness about better health choices.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Convince & Convert

OCTOBER 23, 2014

The first post netted over 535,000 likes at press time and the remainder range from 360,000 to over 600,000 which seems on par, if not above average for the star’s Instagram posts. Social Media Case Studies' A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Embrace Visual Storytelling.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Liveintent

SEPTEMBER 24, 2019

LiveIntent has recently gotten a lot of press coverage for our work with direct-to-consumer brands. As reported by MediaPost , StreetFight , Mobile Marketer , eContent and many others, our studies have found that Mobile is the key for D2C brands, with better click through and conversion rates.

Mobile Advertising 48

Mobile Advertising Case Studies Case Study Press 48

Trade Press Services

OCTOBER 2, 2023

Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co. In addition to featuring third-party reviews on your website, they are also powerful ingredients to include in case studies, promotional materials, product descriptions and customer success stories.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. It was more difficult than I expected! Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Circle Studio

MARCH 8, 2018

And it’s generally assumed that a firm will have a presence on platforms like LinkedIn and Facebook. And while amateur photos snapped with an iPhone may be great for blog articles or sharing on Facebook, they’re not likely high enough quality to be used for “hero” shots or project case studies. Press Releases.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

BenchmarkONE

JUNE 29, 2022

Press releases . Press mentions. Case studies. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Before adding content marketing to your arsenal, you need to be aware of the types of content out and where they work within the inbound funnel. .

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Write online press releases. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Create a blog.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outgrow

DECEMBER 9, 2020

Case Study: Saatchi & Saatchi created this video commercial for St. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt. Case Study: Sensing that the market attention was drifting towards Tesla and Uber, Audi called upon 303 MullenLowe to reposition their brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ClearVoice

MARCH 31, 2023

Let’s say you want to generate widget content for Facebook or Twitter. Rewriting existing content Ask a generative AI to rewrite your case study into a 500-word blog post and be amazed by the results. People went from writing articles and books by hand to the printing press. Then came the typewriter.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Hubspot

JUNE 27, 2018

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

Facebook 63

Facebook Paid Search Agency Peer-to-peer Companies 63

Hubspot

JULY 12, 2010

Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. Inbound Marketing Case Study: Trust eMedia. Generated a social media presence by joining conversations, networking, providing information and linking back to its main website via Twitter , Facebook and LinkedIn.

Case Study 28

Case Study Case Studies Social Media Studies 28

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. Not only will case studies help you get clients, but they’re a fundamental tool of most sales and marketing teams.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

EveryoneSocial

DECEMBER 10, 2019

Trade Press Services ) Disengaged employees could cost organizations over $450 billion dollars per year. Deloitte ) Only 54% of respondents in a VMA group study strongly agree/agree that progress towards communications objectives are researched, measured, and evaluated with metrics and KPIs. ( Download the case study.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Launch Marketing

SEPTEMBER 9, 2020

Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand. You can also read more on how to build a media list that gets you press. Some examples of tasks that PR teams strategize and execute are: Issuing press releases.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

PureB2B

SEPTEMBER 10, 2019

Put on the Press Hat. Conducting in-house studies or even commissioning research would provide valuable insights into the sought-after demographics for the market. For instance, case studies could reveal critical information about their customers’ challenges and uncover opportunities for selling into that same audience.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Contently

JUNE 29, 2017

The middle of the funnel may include calculators, tools, and case studies. Facebook targeting has gotten incredibly granular (job title, company, income, lookalikes based on your customer base, etc.) The top of the funnel might require articles, videos, and research papers. and is still very cost-effective.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. If you are trying to put together a longer testimonial, perhaps to use in a case study or a blog post, you could send over a few questions or a post-project survey. In a case study.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Brandpoint

JUNE 7, 2022

Digital marketing’s market size will hit over $400 billion this year A press release by Beroe , an intelligence and analytics provider, states that thanks to the rapid shift from traditional to digital marketing tactics during the COVID-19 pandemic, the digital marketing industry has seen incredible growth.

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62

Convince & Convert

SEPTEMBER 28, 2010

One of the characteristics of microMARKETING I appreciate most is that the case studies talk about “why&# particular programs worked (or didn’t). If you’re stuck in the rut of traditional marketing via TV, print ads, press release distribution and the like, microMARKETING is required reading. photo by Niffty ).

Case Study 114

Case Study Case Studies Paid Search Agency Advertising Agencies 114

PureB2B

SEPTEMBER 10, 2019

Put on the Press Hat. Conducting in-house studies or even commissioning research would provide valuable insights into the sought-after demographics for the market. For instance, case studies could reveal critical information about their customers’ challenges and uncover opportunities for selling into that same audience.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff.

Work Management 135

Work Management Content Marketing Management Case Studies 135

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . Four Your Information.

Social Media 122

Social Media Media Best Practices Skype 122

Bannerflow

MAY 18, 2021

If your team is still feeling the effects of furlough or redundancies then you may now find yourself pressed for time to create the same volume of ads day to day. While there is no one size fits all when it comes to video ads and what to feature, studies have shown that it takes 10 seconds to grasp a viewer’s attention.

Display 98

Display Advertising Agencies Advertisements Advertising 98

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.      Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. If you’re interested in the case study, please read on. Case Study: US Open Marketing. For IBM, the US Open Tennis Championship is kind of like the Super Bowl.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134