Outgrow

DECEMBER 9, 2020

Case Study: Saatchi & Saatchi created this video commercial for St. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt. Case Study: Sensing that the market attention was drifting towards Tesla and Uber, Audi called upon 303 MullenLowe to reposition their brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. If you’re interested in the case study, please read on. Case Study: US Open Marketing. IBM sponsors the event. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. If you are trying to put together a longer testimonial, perhaps to use in a case study or a blog post, you could send over a few questions or a post-project survey. In a case study.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Bannerflow

MAY 18, 2021

If your team is still feeling the effects of furlough or redundancies then you may now find yourself pressed for time to create the same volume of ads day to day. Case study: DC Thomson/Inverness Travel. Case study: Meliá Hotels International. Covid sadly harmed employment across marketing teams around the world.

Display 98

Display Advertising Agencies Advertisements Advertising 98

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. via NissanUSA Facebook. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Holy Social! via Steve Tappin.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

LeadsRX

AUGUST 31, 2021

For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Fishburn PR for LeadsRx. In May of 2021, Max Motors saw: A 16% lift to its website 5.5 interactions per 15-second commercial 5.8

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

The Point

NOVEMBER 28, 2011

It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. A newsletter cannot be all things to all people.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. If you work in PR and branding and really want to contribute to your marketing team's lead generation efforts, here are 7 opportunities to get you started! Case Studies & Testimonials. First, we posted this picture on Facebook.

PR 28

PR Lead Gen Top of Funnel Leads 28

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. Your customers’ words are more powerful than your own.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. Crisis communication is an important PR tactic.

PR 14

PR Conference Public Relations Peer-to-peer 14

The Lead Agency

OCTOBER 4, 2017

They are Google, Facebook, IBM and Amazon. With each topic, we have included some case studies and examples. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

FEBRUARY 24, 2012

Initially when Crystal Light posted the video, they had no link directing visitors to their Facebook page. My Commercial, SEO Optimized: Curious to see what other people were saying about the commercial, I headed over to Crystal Light’s Facebook and Twitter sites. What they got wrong: Bury the promo behind the fan gate on Facebook.

Paid Search Agency 123

Paid Search Agency Youtube Advertising Agencies Social Media 123

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. An experienced community manager should also know how to create content, handle PR issues and provide support to users.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Hubspot

SEPTEMBER 19, 2016

Readers remember press mentions featuring company logos more than press mentions featuring quotes. The image of the seal of approval also echoes the text in their Facebook post. Highlighting press mentions on your website commands authority and lets visitors know that important voices are talking about you in the press.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. If someone tweets something positive about you, now you can embed that tweet on your product or case study pages (or elsewhere) to add credibility and emphasize User Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 27, 2013

When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Now, consider that there are more than a billion monthly active users on Facebook. For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Optinmonster

JUNE 14, 2024

A common example is your website, but it can also be things like: Social media profiles Blog content Case studies Original imagery and infographics Digital videos Email marketing Even some of your off-site content, such as posts on Medium or content on GitHub , can be considered an owned digital asset.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Convince & Convert

APRIL 2, 2013

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. Create newsworthy press releases and distribute them to appropriate media & news feeds.

PR 149

PR Inbound Marketing Tactics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

MKT1

JANUARY 5, 2023

In this newsletter: When to hire externally vs. in-house Best practices for hiring any type of marketing contractor or agency How to hire contractors and agencies in specific areas (SEO, Paid, PR, and Content, etc) — and why having external help in these areas is a no brainer.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). No stack of case studies or conference road trips will do it, either. It has to come from you. Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Marketing/Communications/PR. Press Conference.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Moz

MARCH 24, 2021

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group ! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. Not your typical marketing conference.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Content Standard

JUNE 23, 2016

For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. This offers a stronger option than a typical press release. Facebook Instant Articles — IBM Security wants to be one of the first brands accepted into the program.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

FEBRUARY 3, 2017

But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Successful PR campaigns require work -- and lots of it. How to Prepare your Agency for a PR Launch. Create Compelling and Unique Case Studies. Case studies are boring -- we get it.

Paid Search Agency 28

Paid Search Agency Advertising Agencies PR Ad Agencies 28

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. By crafting media-worthy stories from your data, you’re giving the press exactly what it wants: new, compelling information that no one has seen before. Becoming a Reliable Source for the Press.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Scoop.it

MARCH 11, 2021

Case studies. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Single Grain

FEBRUARY 23, 2022

They offer multiple services, including crypto SEO, social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing. They help you acquire guaranteed press releases to build a network of cryptocurrency users. Crypto marketing agencies help crypto startups gain buyer attention. Top clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: Yeah. It’s great.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114