Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? Download the case study. How to Start Approaching Workplace Stories.

Paid Search Agency 78

Paid Search Agency Companies Storytelling Sample 78

EveryoneSocial

APRIL 14, 2020

A brand is ultimately a narrative, and driving this ongoing story is the company comprised of storytelling humans. All of these storytellers’ content and social posts connect with audiences differently than content from branded accounts would, even if the branded accounts try to superficially personalize the content experience.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 132

Skype Social Media Work Management CMO 132

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Tony Zambito

APRIL 12, 2011

The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Case in point: Cinderella!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Content Standard

NOVEMBER 19, 2018

Storytelling humanizes a brand and builds a relationship with consumers by letting them understand that brand’s identity. The best content platform for brand storytelling in the awareness stage is your main owned channel and branded content hub. Tell Your Story. Your reputation will be the key to winning a customer’s heart.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. 2010 is the year of widespread content marketing adaptation, aided by an increase in case studies proving the method’s ability to drive engagement that drives brand devotion that drives conversion.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Parse.ly

MAY 30, 2019

Link in Bio tools make sharing content effective: Our study on the Link in Bio products shows that though the ease of organically sharing your content doesn’t rival Twitter or Facebook, the effect can still be substantial. It’s starting to become almost as much as some of our smaller social platforms.”. Goals: Traffic (we think).

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Valasys

DECEMBER 16, 2019

billion monthly active users as of the third quarter of 2019 & has emerged as the biggest social network worldwide. In a study by Facebook, it became evident that the US Hispanics extend their language preferences to ads as well. Coming up with the best B2B SaaS Facebook ads is a constant challenge for SaaS marketers.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Contently

APRIL 20, 2016

The use of storytelling to build relationships with consumers by providing them with something entertaining or useful. Are you getting shares and referral traffic from social networks that you’re not active on? Pretty simple. I tried to build our presence, but it was a waste of time. To start, look at your own content.

Advertisements 113

Advertisements Advertising Content Mobile Advertising 113

Hubspot

DECEMBER 19, 2011

The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. Produce case studies.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Social Media 94

Social Media Media Business Social Networks 94

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? Additionally, social selling should also influence the following sales metrics: sales revenue, appointments, social network metrics, and social influencer scores.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

Convince & Convert

OCTOBER 17, 2011

Here are three ways I’ve started listening to and learning from those outside the social media bubble: Facebook Stalking. Facebook is primarily a network of your friends, and in most cases not all of your friends have jobs in social media. What stories compel them to share with their networks?

Social Media 150

Social Media Media RSS Work Management 150

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Standard

APRIL 26, 2019

For instance, they were able to see the potential problems surrounding live video content, calculating these risks before rolling out this storytelling method—in small waves, and by invite only —to their audience. This plays into the wisdom with social media marketing of doing one or two things well, instead of trying to be everywhere.

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Outbrain

SEPTEMBER 5, 2018

Nor are they checking what’s happening in their social network. In fact, readers are 5 times more likely to engage with a discovery ad, rather than search or social, and bounce rates are around 40% lower too. Storytelling sells. Recent click-to-play native video campaigns, such as this case study , brought 2.7x

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MARCH 6, 2014

Godin’s compelling and entertaining talk, starting with a balloon convention and the courage of one man to create a “no-kill” ASPCA in San Francisco, ends with a compelling case for connecting with people who care and want to be part of a similar cause. Nicholas Christakis: The Hidden Influence of Social Networks.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Hubspot

OCTOBER 29, 2019

Business Insider's coverage came after a survey of Canadian influencers found that half of the study's participants said they were beginning to see fewer Likes and comments on their posts since Instagram's Canadian app began testing the new hidden-Like design. Now there's no audience applause at the end of a performance.

Facebook 58

Facebook Ideal Customer Profiles Planning Advertising Agencies 58

Hubspot

JULY 1, 2012

Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. This story comes to us from MarketingProfs , who suggest that storytelling is key to making your facts more memorable.

Google 28

Google Inbound Marketing Mobile Marketing Internet Marketing 28

Hubspot

MARCH 27, 2013

That's a whole lot of data existing on just one social network. The following tools can help you use social data to help make decisions about what content you should be producing for your audience. For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network. Case in point?

PR 80

PR Trust Marketing Stats B2B Marketing 80

Hubspot

AUGUST 7, 2012

But thanks to the power of social media, this grueling task can be made much easier in several ways. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter.

Social Media 28

Social Media Creativity Media Landing Pages 28

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Visual content is 40 times more likely to be shared via social networks. Video Storytelling Secrets From an Award-Winning Series.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. Takeaway : One thing you can steal from this video is the use of an exciting, humorous approach to storytelling. Once engagement happens, the conversion is just a step away.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Outgrow

FEBRUARY 19, 2024

73% of successful content marketers use case studies as their preferred form of media. If you have the strength and means to constantly create and publish blog articles, post on social networks, and promote your content on other platforms. Buyers tend to spend an average of 8.5 This will be much more effective.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

73% of successful content marketers use case studies as their preferred form of media. If you have the strength and means to constantly create and publish blog articles, post on social networks, and promote your content on other platforms. Buyers tend to spend an average of 8.5 This will be much more effective.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Biznology

MARCH 29, 2019

The evaluation stage informs a user about how you can help them solve specific problems and this is where case studies, FAQ pages, demo videos, or product webinars would work. These could be content forms like lengthy articles, case studies, comprehensive guides, checklists, in-house research, or eBooks.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Single Grain

APRIL 18, 2022

Social networks are always changing, adding new features, ad types and regulations, not to mention algorithm tweaks. What’s more, the social networks communicate directly with an exclusive group of advertisers (usually the top agencies) before they launch some of the aforementioned changes to the public (i.e.,

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

OCTOBER 14, 2010

With zero paid promotion, the Know A California Farmer site received more than 1,000 visits on its very first day , driven almost entirely by social mentions spurred from farmers’ individualized uses of social networking. Pop on over and check out this example of social advocacy at work, won’t you?

Paid Search Agency 167

Paid Search Agency Case Study Case Studies Storytelling 167