Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. One Note on Storytelling Originality. What types of resources were B2B marketers using to find (and discuss) the latest in content marketing? What Have You Learned?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Social networks are a fast and low-cost means of communication.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Convince & Convert

MAY 10, 2017

Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Lauren: The social media channels we use are actually less important now than ever before.

Social Media 120

Social Media Media Storytelling Social Networks 120

Exo B2B

JUNE 26, 2023

The best thing to do is to read what’s being said about similar products on the Web and social networks. The broader and deeper your knowledge of your industry and its customers, the more you’ll be able to build convincing stories (storytelling) around your subject and thus gain credibility. But where to start?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Webbiquity

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 310

Social Media Social Marketing Planning Tips 310

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. One of the best ways to make sure your brand storytelling hits the mark is by developing it based on voice-of-customer feedback.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Content Standard

FEBRUARY 12, 2015

Growing evidence suggests Snapchat, the popular multimedia messaging service, is maturing into a viable social marketing channel, creating exciting new opportunities for brands. The social network received a $10 billion valuation last year, and in August it eclipsed 100 million active users. Want more stories like this one?

Storytelling 40

Storytelling Features Paid Search Agency Social Networks 40

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Vidyard

OCTOBER 28, 2015

These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. In fact, I see people every day in this state watching a video from their social network on their smartphones.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. What is March Madness?

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Valasys

JULY 9, 2020

It is the current social network.” The reactive storytelling works best for IBM’s Instagram marketing. Reactive storytelling is an amalgamation of the top-of-mind story or any other idea with a compelling marketing message that your audience base is enticed to interact with. It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.”

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

SmartBug Media

FEBRUARY 15, 2024

Avoid Common Pitching Mistakes with Your Investor Pitch Deck Using storytelling tactics and these stellar data visualization techniques can get you far: Illustrate your financial and market acumen. Avoid cluttering your visuals with too much information or unnecessary details, and use language that is easy to understand.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

EveryoneSocial

DECEMBER 8, 2020

They will ask for referrals or search online or reach out for recommendations on social networks. . And social selling is a strategy that has really proven success. Sales reps using social media as part of their sales techniques outsell 78% of their peers. Offer headshots and social media makeovers.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Onalytica B2B

NOVEMBER 15, 2018

Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Relatively small network, they are beginning to dabble in social networking. ” Melonie Dodaro , CEO of Top Dog Social Media. Description. Data-Led Analysis. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

JUNE 6, 2022

But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. Through written and visual brand storytelling , talk about the journey of specific employees.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

DivvyHQ

FEBRUARY 21, 2019

The Social Network (2010). With social media playing such a key role in today’s content strategies, it’s helpful to think back on how the phenomenon was truly sparked. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. “Michael Jordan plays ball. Charles Manson kills people.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Convince & Convert

FEBRUARY 1, 2016

Another shining example is GitHub, the social network for programmers. They have a robust social strategy that includes all major social networks and a crowd-sourcing initiative to empower others to create and share their content. Another major goal of the company is storytelling.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

Marketing Insider Group

JANUARY 21, 2015

Their response is to get back to what they do best: creativity, design and storytelling. Agencies are tapping into their core and becoming storytelling masters. These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round.

Brand Identity 97

Brand Identity Branding Budget Programs Communities 97

DivvyHQ

FEBRUARY 11, 2022

In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. So how can B2B marketers still leverage social to get some traction in the sales department? But the B2B world is very different.

Social Marketing 72

Social Marketing B2B Marketing B2B Social Networks 72

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Content4Demand

APRIL 20, 2021

Your demand type can serve as a helpful guide when you’re exploring unique storytelling approaches or trying to nail the right tone. As you begin to image the storytelling possibilities for each of your content ideas, it helps to have insight into the best ways to reach and engage your audience. Know Your Demand Type.

Content 65

Content Storytelling Creativity Buyer Need 65

EveryoneSocial

MARCH 22, 2021

This entails having the same brand voice across social channels, content, visuals like ads or videos, the company website, and how employees talk about the company. Using strong storytelling and emotions can help your brand connect better with consumers and employees.

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

EveryoneSocial

AUGUST 11, 2022

Storytelling is an essential part of modern marketing, but you don’t only need to be telling your brand story — you also need to share your people’s stories. So talk to your people, highlight their achievements, publish them on your careers page, share them on social media and more. Share employee stories.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Trust Marketing 98

Contently

MAY 3, 2017

Public perception of him seems to be coming a long way since The Social Network days—calculated or not. But as anyone from Contently will tell you, storytelling is on the rise. The Ringer: Are Chat-Fiction Apps the New YA Novels? Selected by Jordan Teicher, managing editor. Print is supposed to be dying.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Contently

MAY 13, 2019

When it comes to content distribution, social networks and email platforms get a lot of love. How do you convince your boss to prioritize storytelling over SEO-driven content that’s basically just adding to the noise and has already been covered by everyone? You have to explain why.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? They also are big into employee-generated content, which adds to the workplace storytelling.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Convince & Convert

FEBRUARY 29, 2016

Nick brings his expertise in branding, social media, and marketing to the Business of Story Podcast to discuss the realities of coping with an ever-changing digital landscape, and how brands must employ the power of storytelling to create unique and recognizable identities across digital platforms. In This Episode.

Positioning 84

Positioning Service Storytelling Social Networks 84

Content Standard

OCTOBER 6, 2017

Think of how a social network functions: While brands may not be socially engaged the way their target audience is, they have chosen to focus on the behavior and engagement that takes place through these channels, and have developed strategies to place themselves at the intersection of this activity.

Paid Search Agency 101

Paid Search Agency Storytelling Marketing & Strategy Display 101

Seismic

OCTOBER 1, 2020

G2’s Fall Grid represents the voice of real sales enablement software users and data aggregated from publicly-available sources and social networks. We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Contently

MARCH 6, 2018

Among the four big social networks, LinkedIn was by far the biggest driver of sales for our book. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. Focus on LinkedIn instead: After substantially improving the way content appears in the feed, LinkedIn is having a moment.

Content 167

Content Linkedin Facebook Analysis 167