DealSignal

MAY 22, 2024

They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates. This data enables organizations to measure the effectiveness of their outreach campaigns, identify areas for improvement, and refine their strategies for better results.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Vidyard

OCTOBER 10, 2018

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Predictive Response

DECEMBER 2, 2020

Focus on the open rate as a starting point when you are looking to improve engagement with your email campaigns. If your open rate is low, the time and money you are putting into the campaign content are not well spent. According to Forbes, non-profits saw an email open rate of 29.3% in March 2020, up 4.4%

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Belkins

NOVEMBER 29, 2020

Open statistics will help you to learn about their preferences and behavior to create more targeted messages. For instance, if they clicked on a case study you had sent them earlier, begin your next email by suggesting similar advantages to their business. Furthermore, ask a few questions to boost your response rate.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Zoominfo

MARCH 8, 2022

Reducing the number of form fields increases response rates. This creates more qualified leads and increased conversion rates without compromising the user experience. This helps prepare the account executive for their call with the prospect and make the necessary modifications to their pitch to increase win rate.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

BuzzSumo

MARCH 21, 2017

The case against Mondays is expansive. Not surprisingly, the more errors in your subject line, the less likely your email is to get a response. According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. 40% of emails are opened on mobile devices.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. But there is hope.

Lead Ranking 52

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 52

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Vision6

MAY 1, 2023

In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement. From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 104

Email Marketing Planning Brand Identity Branding 104

Hubspot

JUNE 29, 2017

We then sent regular Messenger broadcasts to the people who had opted in, suppressed them from email sends, and studied their behavior. The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. We tried two primary use cases: 1) Sales bot. 2) Real time NPS. Submit questions to a panel.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Scoop.it

MARCH 26, 2019

Case studies. Perhaps a new whitepaper needs to be written to showcase actual applications of the product, or that prospects don’t feel your company understands industry news, in which case you may have to curate outside content for sales reps to share. Case Studies and Testimonials. Informative blog posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. They have done a lot of research-based on billions of emails and cases, so their insights are an absolute must for building a successful schedule. A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Optinmonster

APRIL 3, 2024

Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. Be a case study for them, and your chances of getting a response will skyrocket! Segment your list based on factors like industry, role, or previous interactions.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Valasys

OCTOBER 25, 2018

According to various studies, business decision makers use their mobile devices when they need to make decisions and choices and so it just makes sense to communicate with them via this medium. As SMS has an extremely high open rate, your strategies will fall flat if it is being sent to people who have no need for them.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

ConvertKit

AUGUST 4, 2021

It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Brian Dean runs Backlinko , a popular blog and newsletter with SEO guides and case studies. It warms subscribers up for all your future content. Image via ConvertKit. Image via Monica Lent.

Examples 145

Examples Newsletter Template Landing Pages 145

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Vidyard

MARCH 22, 2017

In other words: email open rates are great for knowing when a prospect has clicked on an email, but really don’t tell your salespeople anything about how engaged they are. Case Study: Data-Backed Persistence Pays Off. It can also increase the click-through rate on the emails your reps are sending out by 50%.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns. Personalize the Email Heading.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

ConvertKit

FEBRUARY 16, 2021

In her email sequence, the first few emails have an open rate of over 70%. Even by the end of the free email course—10 emails and 12 days later—almost 60% of her subscribers open these emails. Open rates for Blogging for Devs free email course. Monica’s effort to attract engaged subscribers worked.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. Are the people who are responding more qualified?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Optinmonster

NOVEMBER 27, 2023

Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one. BONUS : Check out this case study on how DigitalMarketer boosted conversions with OptinMonster !

Copywriting 109

Copywriting Template Work Management Marketing Management 109

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Article by Ernan Roman, President, ERDM Corp. The highest-ranking answer? ‘No

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

FEBRUARY 16, 2012

Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report].

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Hubspot

AUGUST 23, 2023

You can attach client case studies to provide your prospect with a detailed preview of your work. Cold Sales Email Templates for B2B Here are cold email templates that you can use to create emails your prospects will want to open. Check out our previous campaigns here — [LINK TO RELEVANT CASE STUDY].

Template 54

Template Marketing Budget Work Management Enterprise Management 54

Albacross

NOVEMBER 13, 2018

Take this case study by B2B sales emailing consultancy SalesFolk, for example. In this case study, SalesFolk talks about how they helped their client boost their cold email open and response rates. That’s a 10x increase in their response rate – just by switching up the contents of their sales email!

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies PPC 67

Single Grain

JUNE 1, 2021

A HubSpot report showed that the software industry saw a cold email open rate of just 20% — which means that 80% of cold emails from SaaS companies were never even read: This leads to the question of how SaaS companies can create emails that not only connect with prospects but also get their customer value management off to a positive start.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. On average, they prefer 5- to 10-minute bitesize case studies”. . For example, before your event, you could use the ‘submit your case’ technique. This is a way to invite HCPs to submit detailed case studies that are used to feed panel conversations.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Hubspot

OCTOBER 15, 2018

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Their response rates were below 2%. The results of this email spoke for themselves: 57% open rate. 21% response rate. When works best for you?

Template 101

Template B2B Sales B2B Response Rate 101

Optinmonster

FEBRUARY 27, 2024

Sales Follow Up Email Subject Lines Here are several effective sales follow up email subject lines designed to increase open rate and response rates from your prospects: 1. Items like carrying cases, screen protectors, and longer cords. Best regards. “Missed You! Really, really important.

Template 82

Template Top of Funnel Examples Marketing Proposals 82

markempa

AUGUST 19, 2013

DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns? You need to find out what percentage of your [audience] are opening and reading on mobile. We have a B2B client with a mobile open rate of only 4%.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120