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[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

US Data Corporation

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. About the Client. Download now to read the whole thing!

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[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

US Data Corporation

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. About the Client. Download now to read the whole thing!

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[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

US Data Corporation

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships. A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry. About the Client. Download now to read the whole thing!

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

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When You Should and Shouldn’t Use AI for Content

ClearVoice

This has certainly been the case in the content world. But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations. These advancements may impact society in ways we can’t imagine.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. There have been several large cases of bias with AI-generated artwork, chatbots, facial recognition software, algorithms and AI tools for hiring practices. Misinformation and disinformation Like humans, AI isn’t perfect.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.