BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

Campaigns 85

Campaigns Work Management Content Transparency 85

Circle Studio

AUGUST 23, 2018

This means that your website has to have more content than just the typical company pages for services, markets, etc. Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. Research reports and white papers. Perform sitewide AND on-page search engine optimization (SEO).

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ClearVoice

FEBRUARY 3, 2021

B2B commerce can be for goods or services, and on just about any scale. This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. Case studies. White papers. White papers. Virtual product demos.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

Envy

JANUARY 14, 2019

This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. RSA Conference 2019. In 2019, the conference will offer over 240 free sessions led by industry leaders. IBM Think 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Hinge Marketing

OCTOBER 22, 2020

Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. Research as Content Framework.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Service or product line groups. Conference or trade show themes. What are the main challenges that our products or services address?

SME 64

SME Content Trade Show Case Studies 64

SalesIntel

DECEMBER 6, 2023

The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. Recent industry studies highlight a 105% increase in the utilization of sales management tools, underlining their critical role in driving sales effectiveness and team productivity.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. Historically, however, it refers to a specific type of marketing that focuses primarily on the specifications and, of course, 'technical' aspects of a product or service.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Hinge Marketing

MARCH 28, 2016

Referrals are widely seen as the surest and most direct route to new business for professional services firms. In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. Have in-house experts speak at conferences and trade shows.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. If you have the same questions from customers over and over again about products and services, it may be time to create a video tutorial about it.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Brightedge

APRIL 12, 2021

Brand awareness is consumer's familiarity with your organization and services. Produce white papers and case studies that demonstrate your expertise. Show how your products and services help your customers. Brand reputation directly impact your sales rates and your organizational success.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! The primary purpose of the visit is to check out what products/services are being offered.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Content Marketing Institute

NOVEMBER 17, 2017

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get).

Content 99

Content Landing Pages Curation Conference 99

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Rev

JULY 8, 2019

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. If you already have access to one of these services – a lot of enterprise clients already use these or similar communications tools – then go ahead, and give their webinar tool a try.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Do you use other factors when justifying a budget allocation for outside copywriting services?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Do you use other factors when justifying a budget allocation for outside copywriting services?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

DECEMBER 16, 2008

Case Studies. White Papers. « Conference Focuses on Making the Most of Customer References | Main. | Learn more about her services at www.writespark.com. Case Study Writer. White Paper Writer. Copy Review Service. Content Marketing. Sales Materials. Social Media. Twitter Updates.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Seismic

MAY 16, 2019

We have moved way past the days where sales enablement needs to be defended and made the case for. White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads. These include webinars, conference session video recordings, and podcasts.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. The Science of Influence B2B Technology Purchase Decision Study.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Mailmunch

MAY 20, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It refers to any data that you can collect to identify someone interested in your products or service by collecting information like their name, email address, occupation, employer details, etc. . What channels do they use?

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

WriteSpark

AUGUST 19, 2008

Case Studies. White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. User manuals, online help files, release notes; sometimes very technical articles and white papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

BOP Design

JANUARY 29, 2018

At Bop Design , our issue with that is that marketing consumer products or services is not the same as B2B marketing. We’ve heard speakers at conferences say that B2C and B2B marketing is all the same. Yes, B2C can include multiple users of a product or service, but typically it’s one main user. we understand their confusion.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Better yet, but more expensive, is dimensional mail, delivered by an express mail service. That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Tweets comms news, conference deals and more. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

NOVEMBER 7, 2016

But branding the individual is especially relevant in the professional services, where developing thought leadership is a critical tool in an expert’s rise to prominence. Your goal is to become closely identified with these issues, so make sure they align well with the services you sell. Another option is to produce white papers.

Personalization 93

Personalization Brand Identity Branding Tips 93

Attendify

APRIL 25, 2018

“We used to be a print-only conference and have completely transitioned over the years to an all-digital conference thanks to the Attendify application. If something changes, it’s an easy fix in comparison to something printed on paper. Read the full Google Case Study HERE. ” – Roger C.

Trade Show 28

Trade Show Conference Comparison Amazon 28

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Change services or bundle them by issue. Talk about services differently. The overall study included 822 Buyers and 533 Sellers.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Ambal's Amusings

JULY 22, 2010

How do they build a business case? With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120